Sanford-Brown College Orlando

8523 Commodity Circle, Suite 200

Orlando, FL, 32189

Phone: 407.857.2300

Syllabus

Part A: Course Information

Course Number: / GRAPH320
Course Title: / History and Theory of Design
Credit/Clock Hours: / Semester Credits
4 / Quarter Credits
Clock Hours
30 / Lecture / 20 / Laboratory / Clinical
Course Length: / 5 / Weeks
Prerequisites: / None
Co-requisites: / None
Course Description: / This course provides an examination of the ideologies and elements of art and design as illustrated throughout history. Sociological, political, religious, aesthetic and cultural issues related to the evolution of art and design are identified, and the nature of form, function and the role of design in addressing visual communication and other challenges are examined.
Performance Objectives / Learning Outcomes: / Upon completion of this course, the student should be able to:
  • Recognize terminologies, theories, processes, inventions, artists and designers instrumental to the development of design throughout history;
  • Identify the sociological, cultural, religious, political, aesthetic, historical and other contexts within which artworks and design originate;
  • Analyze the evolution of design principles and aesthetic theories;
  • Classify works by specific artists and designers, and be able to relate the significant characteristics of those works;
  • Relate in a research / narrative format an influential artist’s or designer’s contribution to the design world; and
  • Identify established design theories and principles incorporated in the student’s own work.

Instructional Methods: / Instructional methods should include a combination of teaching strategies that provide opportunities for initial, formative, and summative analysis, assessment/ evaluation, and review. The following instructional methods are utilized in this course:
Clinical or Lab Work
Clinical/Practicum/Externship Work Demonstrations
Field Trip/Community Activities Group Projects/Activities
Laboratory Assignments Observation
Peer Review/Assessment Practical Skills Training/Skill-building
Role-playing Exercises Skill Assessments
Discussion/Analysis
Brainstorming/Concept Mapping Case Studies
Discussions/Discussion Boards Guest Lectures
Debates/Commentaries/Critiques Interviews/Surveys
Lecture/Analysis Presentations/Speeches
Review Sessions
Interactive Media/Software
Audio (Podcasts, Recordings, etc.) Mobile Applications
Online Activities/Resources Simulations/Multimedia
Software Demonstration/Use Video (DVD, CD, Film, etc.)
Visual Aids (models, slides, etc.) Webcast or Online Meeting (online only)
Problem-solving/Assessments
Competency Checks Critical Thinking Exercises
Exams/Tests Portfolio Work
Problem-solving Activities Quizzes
Reading/Research/Writing
Handouts/Downloads Internet/Library Research
Journals/Workbook Entries/Blogs Reading Assignments
Research Papers/Essays/Projects Review Questions/Assignments
Writing Assignments

Other (Specify):
Learning
Activities: / The table below represents an estimated time-on-task for each type of learning activity to be completed both in- and out-of-class (i.e. hours per activity type per week). Individual learning times may vary based on previous knowledge, learning style/ability, course difficulty, personal motivation, or other factors. Consequently, this table provides a quantitative measurement of the expected average amount of time/work required to complete the course and should not be used as a qualitative assessment of overall student performance.
Assessment Criteria: / This course utilizes a variety of initial, formative, and summative assessments with uniform criteria that will be used to appraise student performance. Assessment criteria are standards by which expectations about quality, competency, and performance can be consistently communicated between instructor and student, and are designed to help clarify requirements surrounding student work. Grading rubrics for each learning activity presented in class will be provided by your instructor and may vary by learning activity. If you have any questions or concerns regarding how a particular course assignment will be assessed, please consult your instructor for additional information.
Method of Evaluation: / Student performance will be evaluated by the following means of assessment:
In Class Participation (10 Activities @ 10 pts each) / 10%
Projects (4 Projects, 150 pts each) / 60%
Homework (4 assignments @ 25 pts each) / 20%
Exams (Midterm & Final) / 10%
TOTAL / 100%
Grading Scale: / GradeGrade PointsPercentage
A4.0Excellent90 – 100
B3.0Good80 – 89
C2.0Average70 – 79
D1.0Poor60 – 69
F0.0FailureBelow 60
AUAuditIIncomplete
PPassPRProficiency
TCTransfer CreditWWithdraw
WPWithdraw – LOANPNot Pass
Research Assignment(s) and Internet/ Library Resources: / Students are encouraged to utilize the Internet and campus resources as a supplement to classroom and lab activities and to assist in the completion of all research assignments. The resource center provides relevant reference texts, periodicals, and CDs/DVDs that complement course material as well as computer workstations with Internet access and selected course software. Web sites, online databases, and full-text periodicals can also be accessed via the Internet and Cybrary. If you have any questions about – or require assistance with – the use of these resources, or need additional training on the proper citation of resources used, please contact your instructor.
Portfolio Assignment: / Program portfolios provide a recommended and demonstrable means to assess student competencies. Completion of a portfolio assignment may be a required component of this course. If so, your instructor will provide you with an opportunity to select an assignment from those required for inclusion as part of the program portfolio.
Make-up Classes: / Should a class be cancelled due to an emergency, inclement weather, or scheduled school holiday, a make-up class will be scheduled. Students are expected to attend all scheduled make-up classes, and attendance will be recorded and posted by the instructor. Every attempt will be made to notify students in advance of school closings and/or class cancellations.

Please see the catalog and/or catalog addendum for the most current policies, procedures, and general information related to this course.

Instructional Materials and References:
Textbook(s): / Meggs' History of Graphic Design; Meggs, Phillip B; John Wiley and Sons, 5th Edition, 2012
ISBN-13: 9780470168738
Resources and Supplies:
Website(s): / Course materials are accessible via the student portal.
Other: / None

Topical Outline:

Unit / DESCRIPTION OF CONTENT / ACTIVITIES/ASSIGNMENTS/EXAMS
1 / Nature of Design; Design of Nature / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
2 / Beginnings of Design: Image, Writing & Language / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
3 / Advancements in Design: Renaissance / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
4 / Modern Design, Part I (Industrial Revolution) / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
5 / Modern Design, Part II (Art Noveau, 20th Century) / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
6 / Influence of Modern Art; Pictorial Modernism / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
7 / Bauhaus, New Typography & American Modern Movement / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
8 / Information Age: International and New York Schools / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
9 / Information Age: Corporate Identities and Conceptual Imagery, National Visions / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form
10 / Information Age: Postmodern Design, Digital Revolution and Beyond / ACTIVITIES: 02/09/2016
  • Faculty Introduction, Course Introduction
ASSIGNMENTS:
  • Read Chapter 1 (pages 3- 34)
  • Assign Project 1 – Product Concept
  • Assign Project 2 – Library Assignment
EXAMS: None
DELIVERABLES: Syllabus Agreement Form

Date of Last Review: 01/01/2019 Page 1 of 6