7001MKT Corporate Communications: Assignment 2 Template
Company Communications Report: Company CSR and Corporate Communication Strategy
Semester 2 2013 Gold Coast
Purpose:
The aim of the temple is to help you to develop skills in understanding and using the relevant components for business reports
How to use this template:
1. Read all the sections and ensure that you understand what is required
You are very welcome to discuss any queries either in class in open discussion or in consultation with the Course Convenor
2. Start working on sections early so that you will have sufficient time for editing, proof reading and reference checking
Gathering information
1. Read all the requirements to help you to plan what types of information you will need.
2. Prepare a data (information) collection plan
3. Get started early on library and media searches
4.
DO NOT CONTACT THE COMPANY
YOU DO NOT HAVE ETHICAL CLEARANCE TO DO THIS.
WHAT YOU NEED TO KNOW WILL BE PUBLISHED ON WEBPAGES OR COMMENTS IN THE MARKETING OR FINANCIAL / MANAGEMENT PRESS and YOUR EVALUATIONS AND INTERPRETATIONS OF THIS INFORMATION
5. Techniques like mind mapping are often helpful – check the Library (INS) website and the GBS Resources Bank
6. Enjoy the search process, use critical thinking
Finalizing your assignment:
* Delete this instruction page
* DELETE THE BLUE and RED FONT
The assignment is a black font, Times New Roman 11pt or 12pt, 1.5 spacing, standard margins
* Re-read the instructions, review the template: have you completed all parts?
* Reference check: make sure that the details of each reference are very accurate; also make sure that the Reference list and the in-text citations (within the report) are consistent
* Proof read your assignment: this means looking for errors in spelling, grammar, punctuation; proper paragraph structure (for example no one-sentence paragraphs)
* Then:
1. Print your assignment double-sided where possible
2. Attach a completed Department of Marketing Individual Assignment Cover Sheet
3. Your assignment as per the following template
4. Attach the Feedback form (download from the website)
5. In total: One hard copy, stapled in the top left hand corner WITHOUT any fancy folders or plastic covers (make sure that you keep a hard copy and an electronic copy for yourself)
Submission:
Place your completed assignment in the Department of Marketing Assignment Box marked: 7001MKT. The boxes are located in G01 Level 2. Submission is NO LATER than 1600 Friday 27 September 2013 and you can submit earlier if you would like to.
Celebrate your achievement of handing in another completed assignment on time
7001MKT S2 2012: Assignment 2 (Individual)
Company Communications Report: Company CSR and Corporate Communication Strategy
Student Name Insert
Student Number Insert
Assignment 2: Due Week 10: 1600 Friday 27 September 2013 , submitted in the Department of Marketing Assignment Box G01 level 2.
Use examples and illustrations appropriate to your nominated company
Use Figures and Tables (anywhere and often) to contain the word count
Max 2600 words plus tables, figures and references, Executive Summary and one page of Reflections
Report 2
Executive Summary
Start this section on a new, separate page, which will be numbered i (Small Roman one)
Note that you should write an Executive Summary AFTER the report is finalized. It should summary in NO MORE than one page the purpose and main aspects of the report.
It is NOT an Introduction, so do not use words like “This report will…” Better to say, “The aim of this report was to investigate ….
Table of Contents
Start this on a new, separate page.
Start this section on a new, separate page, which will be numbered ii.
Use Word to do this automatically, or compile manually
1 Introduction
Start this section on a new, separate page, which will be numbered 1.
The purpose of this report is… (Approx 100 words)
Explain the purpose of the report briefly
2 Theory of Corporate Communications
Identify and discuss the theories relating to corporate communications. Concentrate on two or three and compare and contrast their main features. Includes stakeholder management theory of corporate communications - cite your sources appropriately Min 260 words
3 Application to the organization
Briefly give examples of how corporate communication works on practice (Min 200 words)
4 Theory – CSR
In this section you present a definition and discussion of the theory surrounding CSR (and cite the sources). Min 350 words
5 The role of CSR within the organization
Assess the main features of CSR communication within the company. Examine communication activities and tools to illustrate and provide examples throughout your discussion and evaluation of the company corporate communications in this regard. Make sure that you include key stakeholders in relation to the CSR program issues communicated by the company. Min 350 words
6 Consistency of company communication messages
Examine and discuss the consistency of the messages being communicated to key stakeholders by the company in terms of company image, CSR activities and green marketing or greenwashing. This should include comparisons with Marketing Advertising Min 460 words
7 Overall evaluation of Communication in the organization and your specific Recommendations
Min 500 words
Your evaluation and opinion of the reputation and communication practices of the organization
Explain your views in terms of communication theories
8 Conclusion Min 250 words
Reference List
Use APA or Harvard referencing style – be consistent in style, and ensure the Reference List and the in-text citations are consistent
This project requires references:
You should ensure that you have a wide variety of references for this piece of assessment including:
Company Website and relevant pages within the site
10 or more academic journal articles
3 Theoretical text book/s
10 News, media, magazine articles overall
Use figures and Tables throughout to contain the word count
Appendix 1: Reflections
This section should contain one page about your personal experience of doing this assignment. What processes did you go through? What have you learnt about your skills including generic skills like time management, project management … you might choose to contrast this experience with your first assignment experience.
In this section ( but not in others), you CAN use first person e.g. (I was surprised that …; I found that I need to ….)