Sunday, March 20, 2016
6:15 PM BUS DEPARTING FOR GROUP DINNER FROM HYATT PLACE HOTEL
73 Old Davis Road Extension, Davis CA
6:30 PM - 8:30 PM GROUP DINNER AT SEASONS RESTAURANT
102 F Street, Davis CA

Monday, march 21, 2016

7:30 AM - 8:00 AM BOOT CAMP PARTICIPANT REGISTRATION

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

8:00 AM - 12:00 PM BOOT CAMP 1

FINANCIAL STATEMENTS AND ANALYSIS: THE BOTTOM LINE

Room 2310, Suran Classroom, Gallagher Hall

Dr. Michelle Yetman

Associate Professor of Management

Graduate School of Management, UC Davis

BOOT CAMP 2

GRAPE GROWING AND WINEMAKING 101: THE FUNDAMENTALS

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Doug Adams

Professor and Biochemist

Department of Viticulture and Enology, UC Davis

Dr. Andrew Waterhouse

Professor

Department of Viticulture and Enology, UC Davis

12:00 PM - 1:00 PM LUNCH

Great Room, Gallagher Hall

1:00 PM - 1:15 PM PROGRAM WELCOME

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Robert Smiley

Professor Emeritus, Former Dean, and Director of Wine Industry Program

Graduate School of Management, UC Davis

1:15 PM - 2:30 PM THE GLOBAL WINE MARKET

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Robert Smiley

2:30 PM - 2:45 PM BREAK

2:45 PM - 4:15 PM STAY OUT OF THE RED: FINANCIAL MANAGEMENT OF WINERIES AND VINEYARDS

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Robert Yetman

Professor of Management

Graduate School of Management, UC Davis

4:15 PM - 4:30 PM BREAK

4:30 PM - 6:00 PM Vineyard AND Robert mondavi institute for Wine and food Science TOURS

Robert Mondavi Complex, UC Davis Campus

Dr. David Block

Ernest Gallo Endowed Chair

Department of Viticulture and Enology, UC Davis

Dr. Andrew Walker

Professor and Louise Rossi Endowed Chair in Viticulture

Department of Viticulture and Enology, UC Davis

6:30 PM - 7:00 PM INFORMAL WELCOME RECEPTION

Executive Board Room, Gallagher Hall

7:00 PM - 9:00 PM GROUP DINNER

Great Room, Gallagher Hall

tuesday, March 22, 2016

8:00 AM - 10:00 AM VINEYARD CHALLENGES: WINE GROWING FROM THE GROUND UP

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Andrew Walker

10:00 AM - 10:15 AM BREAK

10:15 AM - 12:00PM THE NEW REALITY: MAKING THE BEST QUALITY WINES POSSIBLE IN A CHALLENGING ECONOMY

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Anita Oberholster

Cooperative Extension Specialist in Enology

Department of Viticulture and Enology, UC Davis

12:00 PM - 1:00 PM LUNCH

Great Room, Gallagher Hall

1:00 PM - 2:15 PM INNOVATION

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Andrew Hargadon

Professor of Management, Charles J. Soderquist Chair in Entrepreneurship, and Director of UC Davis Center for Entrepreneurship

Graduate School of Management, UC Davis

2:15 PM - 2:30 PM BREAK

2:30 PM - 5:30 PM STRATEGIC COST MANAGEMENT: USING COSTS AS A COMPETITIVE TOOL

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Robert Yetman

5:30 PM - 7:00 PM INFORMAL WINE TASTING

Executive Board Room, Gallagher Hall

7:00 PM - 9:00 PM GROUP DINNER

Great Room, Gallagher Hall

Wednesday, March 23, 2016

8:00 AM - 9:00 AM WHAT’S YOUR STORY?

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Ms. Amy Hoopes

Chief Marketing Officer/EVP Global Sales

Wente Family Estates

9:00 AM - 9:15 AM BREAK

9:15 AM - 10:30 AM MARKETING STRATEGY

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Ashwin Aravindakshan

Associate Professor of Management

Graduate School of Management, UC Davis

10:30 AM - 10:45 AM BREAK

10:45 AM - 12:00 PM DIRECT TO CONSUMER SALES AND SOCIAL MEDIA

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Mr. Andrew Kamphuis

President

WineDirect and Vin65

12:00 PM - 1:00 PM LUNCH

Great Room, Gallagher Hall

1:00 PM - 4:00 PM LEGAL ASPECTS OF THE WINE INDUSTRY

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Mr. Thomas Adams
Director; Dickenson, Peatman & Fogarty

Ms. Bahaneh Hobel

Senior Counsel; Dickenson, Peatman & Fogarty

Mr. John Trinidad

Associate; Dickenson, Peatman & Fogarty

4:00 PM - 4:15 PM BREAK

4:15 PM - 5:15 PM SQUEEZING THROUGH THE HOURGLASS: NAVIGATING THE CONSOLIDATING DISTRIBUTION LANDSCAPE

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Mr. Erle Martin

Wine Industry Expert

5:45 PM BUS DEPARTING FOR GROUP DINNER
Hyatt Place Hotel Lobby

6:00 PM - 8:00 PM GROUP DINNER

El Macero Country Club
44571 Clubhouse Drive, Davis CA

Thursday, March 24, 2016

8:00 AM - 10:00 AM VINEYARD OF THE FUTURE

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Andrew Walker

10:00 AM - 10:15 AM BREAK

10:15 AM - 12:00 PM WINERY OF THE FUTURE

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. David Block

12:00 PM - 1:00 PM LUNCH

Great Room, Gallagher Hall

1:00 PM - 3:45 PM LEADING WELL: UNDERSTANDING LEADERSHIP IN CONTEXT

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Kimberly Elsbach

Associate Dean and Professor of Organizational Behavior

Graduate School of Management, UC Davis

3:45 PM - 4:00 PM BREAK

4:00 PM - 4:30 PM PROGRAM DEBRIEFING

Room 1213, Ali Abbaszadeh Lecture Hall, Gallagher Hall

Dr. Robert Smiley

Dr. David Block

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