50 Lovely Street (Rt. 177) P 860 · 675 · 1344

Avon, CT 06001-0715 F 203 · 729 · 5335

http://www.bookmarketingworks.com

Test Marketing to

Predict Chances Of Success

£ Is the industry in a growth stage with demand, sales and profits increasing?

£ Is there diverse market attraction with mass-market appeal and wide acceptability?

£ Is there suitable distribution to markets via existing channels?

£ Is there little reliance on ups and downs of the economy?

£ Does a large competitor dominate the market?

£ Is there an opportunity to extend your product line?

£ Are there seasonal variations?

£ Are customers dispersed in easy-to-reach geographic or demographic concentrations?

£ Is there a unique point of difference?

£ Does the content fill a market need?

£ Is it priced properly?

£ Is the title priced competitively?

£ Is the title easy to produce at a marketable cost?

£ Does the title lend itself to existing promotion and advertising techniques?

£ Is it saleable to present customers?

£ Do you already know who and where the potential customers are?

£ Does the title have a low break-even point?

£ Is it suitable for rights sales (foreign, serial, movie)?

£ Is the author a recognized authority on the topic?

£ Can the publishing process unfold without being hurried to meet artificial deadlines?

£ Are you under pressure to publish a self-imposed number of titles annually?

£ Will the title be published with adequate marketing support planned throughout its expected life cycle?

£ Was there proper and adequate use of research?

£ Was there proper and adequate planning?

£ Will there be proper and adequate implementation of the plan?

£ Was the book produced to high quality standards?

£ Was the cover and layout prepared by a professional, experienced book designer?

£ Was the text edited?

£ Will the title be introduced into the wrong market for the company?

£ Does the book have a good title? How was it tested?

£ Was there a competitive analysis done?

£ Is the initial print run based on a reasonable forecast?

£ Is the introduction properly financed?

£ Did you spend so much on production that there is little left for promotion?

£ Have you conducted pre-publication marketing?

£ Have you investigated a dual-distribution strategy?

£ Are you relying on the distribution channel for selling activities?

£ Are you planning to sell to bookstores exclusively?

£ Is there an integrated marketing plan?