Parker Hannifin Canada
4635 Durham Road South P.O. Box 158 Grimsby, Ontario
L3M 4G4
(905) 945-2203
To: ParkerStore Distributors,
Subject: RACOR Filtration Products for ParkerStores
Parker’s Retail Operations is pleased to announce the introduction and availability of RACOR Fuel Filtration Products for sale through your ParkerStore. We are excited about this opportunity and feel confident this product line will complement your existing fluid connector product offering.
The RACOR product launch is scheduled to commence on January 17t.h. Initially we will be sending out an information package to all ParkerStores and will include a suggested inventory of $2179.59 approximately 70% coverage, RACOR brochures, competitive cross reference material and a presentation highlighting our product offering along with suggestions on where you can sell RACOR product today to your current customer base
All ParkerStores will receive a telephone call to set up an appointment to review the program and to answer any questions. Once confirmation of the program is received from the ParkerStore, the initial stock order will be sent out along with a retail display stand that we will set up and merchandise, at that time we will provide a two hour training class for all the store employees and offer our sales support to make joint sales calls for the balance of that day.
In order to cover all ParkerStores across Canada Racor will be working in conjunction with three RACOR Canadian Distributors, ADP Distributing for Ontario west to British Columbia, CADEL will cover the Province of Quebec and Hydraulic Systems for the Maritime Provinces. All three distributors have their own in house customer service personal along with an outside sales force that are willing to provide follow up training along with sales support. The key to success is having the right part available at the right price when your customers requires it, each of these distributors currently stock in excess of $100,000 of RACOR products, offering you same day pick up or next day delivery.
This program will assist you in generating new sales from your existing customers, please feel free to contact Ed Wiebe should you have any questions at 905-601-6037.
Best regards, Best regards,
Cecilia Riganelli Ed Wiebe
Marketing Services Co-ordinator Canadian Territory Manager