Press release

4.0 Manufacturing Technology at ORIGIN PASSION AND BELIEFS

NFC technology applied to buttons and labels, latest generation 3D-effect digital printing,

modified machinery for creating exclusive patterns and decorations

FIERAMILANO RHO JULY 11TH TO 13TH 2017

Milan, xxx July 2017 - The best of the Italian fashion industry's manufacturing will be gathering the decision makers from top brands operating in the international high range fashion industry at ORIGIN PASSION AND BELIEFS (www.originfair.com), the ideal setting for presenting a preview of products that use cutting edge technologies as well as, of course, hand made prototypes in accordance with our country's best manufacturing tradition.

The Show, at its 4th edition, organized by IEG Italian Exhibition Group which will take place from July 11th to July 13th together with Milano Unica at Milan's Exhibition Centre in Rho, will feature several companies that have applied NFC technology to their products in order to communicate with smartphones through a short-range wireless connection.

Another type of innovative technology adopted by several companies involves avant-garde and elaborate applications on clothes using the latest generation, multi-head machinery, or specifically modified machinery and fabrics processed with laser techniques and 3D engraving.

ORIGIN PASSION AND BELIEFS provides some outstanding examples:

The Maribert company will be exhibiting buttons made of horn, mother-of-pearl, bone and polyester equipped with their own NFC technology that allows them to interact with mobile phones. Information regarding washing instructions, links to social networks, websites, and so on, is loaded onto the product.

DIENPI is another company that uses NFC technology and will be exhibiting labels and tickets with an identification number that allows the customer to trace the skin lots and their origins with his/her mobile phone. The labels are devised with constantly new processing techniques and raw materials: paper, fabric, leather, eco-skins and Jacron. Creations can be simple or more complex with applications such as studs, strass, embroidery and sewn-on stones.

Gianluca, the producer that works with silk, cork and stone fabrics, also uses the same technology and applies NFC to its own electronic labels to inform the customer of every characteristic concerning the production or materials used.

But ORIGIN PASSION AND BELIEFS is not only about NFC. Blueitaly™ will be presenting 3D-effect digital printing, multi-level transparencies, new generation fringes and clothing that combine hi-tech and design solutions. Linea Ellebi Snc will be exhibiting new decorations created by overlapping a variety of materials and patterns made with strings or miniature lace-effect leather using special, newly-designed, multi-head machines.

At ORIGIN PASSION AND BELIEFS visitors will discover that top quality "Made in Italy" manufacturing has also become synonymous with 4.0 technology.

PRESS CONTACT IEG

Elisabetta Vitali - head of national media & corporate communication

Patrizia Rovaris - head of international media & corporate communication

PR AND MEDIA RELATIONS IEG – LIFESTYLE & INNOVATION

FiloComunicazione, Milano Tel. +39 02 6599155

Katia Cilia, Media PR Specialist Fashion & Lifestyle Mobile: +39 338 6542291

Enrica Cremascoli Tel. +39 02 6599155

IEG - ITALIAN EXHIBITION GROUP SPA: FOCUS ON

Italian Exhibition Group SpA, the Company generated by a merger between Rimini Fiera and Fiera di Vicenza, is led by President Lorenzo Cagnoni, together with Executive Vice President Matteo Marzotto and Managing Director Corrado Facco. IEG, which closed 2016 with a consolidated pro-forma turnover of Euro 124.8 million, a pro-forma EBITDA of Euro 21.9 million and a consolidated net result of Euro 6.6 million, is Italy's second player in terms of overall volume with 59 products in its portfolio (relating to Food & Beverage, Green, Technology, Entertainment, Tourism, Transport, Wellness, Jewellery and Fashion, Lifestyle & Innovation) and 216 events and congresses. The Company's priority asset is to favour internationalization in segments representing Beautiful and Well Done around the world, starting from its already solid presences in the United Arab Emirates, where it has an on-going joint venture, and in the USA, China, India and South America. Furthermore, IEG is also the Italian leader in the convention and congress segment. In 2016, IEG events at its exhibition and congress sites in Rimini and Vicenza totalled 14,593 exhibitors and almost 2.5 million visitors. www.iegexpo.it