35 Hours (Plus Matchday When Required)

JOB DESCRIPTION

Job Title:

Lead Designer

Hours of Work:

35 hours (plus Matchday when required)

Department:

Marketing

Location:

Goodison Park

Responsible to:

Head of Marketing

Responsible for:

Design Team

DBS Required:

Role Summary

This role will spearhead the design requirements for the entire Club. Working closely with the Marketing department as well as other stakeholders across the Club, this role will be responsible for delivering exceptional quality design work that supports the Club to deliver its strategic objectives.

Key Responsibilities

1. Management
§ Manage the Design team
§ Stakeholder management (interpreting briefs and influencing design requirements early in the creative process)
§ Develop regular 'creative reviews' to showcase, benchmark and identify new design opportunities
§ Identify and build agency relationships to utilise if required
§ Ensure the creative process operates in an efficient and cost-effective manner
§ Direct the creative output so that the team, workflow, design, artwork, presentation and commercial awareness support the strategic goals of Everton.
§ Work across departments to translate requirements into strategic concepts, messages and rationale.
§ Continual improvement in processes - plan, do, review
§ Work side by side with the Marketing team to support the wider planning process as well as day to day resource planning requirements includingmanaging holidays, matchdays and delivery against agreed deadlines.
§ Taking complete ownership of the visual elements of the Club’s brand.
2. Design Standards
§ Quality control - no compromise on quality - award winning standards
§ Provide vital design resource and expertise across multiple channels, including digital, social and CRM
§ Collaborate and contribute to the creative process and play a key role as a member of the Marketing Team
§ Ensure that creative output meets deadlines without compromising quality.
3. Strategic and Tactical Delivery
· Deliver creative solutions that help Everton attain their marketing and communication objectives.
· Write and present cohesive and persuasive rationales for campaign approaches.
· Assist in the translation of creative concepts to digital platforms.
· Deliver high quality print-ready and web-ready artwork based on existing or new material
· Work collaboratively with department representatives and make recommendations for changes to the creative process to support strategic plans.
4. Brand Lead
§ Lead on the Everton identity and how it is interpreted, used and reflected across all sites and assets, from artwork to lounges, training ground, 3rd parties etc. Live and breathe the brand and how it used, in particular on match days
§ Understand Everton’s strategic goals and analyse the creative team, environment, processes, technology etc. to determine areas needing improvement and build and direct a creative function aligned with those goals.
5. Other Responsibilities
§ Take responsibility for personal performance and the development of personal skills to ensure the required skills, knowledge and competence to fulfil the role.
§ Encourage and promote the values of Everton Football Club and to comply with the required standards of conduct and so promote the Club within the community by acting with integrity and honesty.
§ Promote, adhere to and implement the Clubs Equality and Diversity Policy and to work consistently to embed equality and diversity within Club.
§ Ensure that all work is completed in a priority basis, and work meets a high degree of professionalism, quality and craftsmanship.
§ To attend staff meetings as required.
§ To attend training courses and external seminars and meetings as appropriate/required.
§ To be aware of current trends and best practice in your field of specialism.
§ To continually look for ways to develop and improve the service provision of the department.

PERSON SPECIFICATION

Skills & Abilities
Essential / Desirable
§ People management
§ Stakeholder management
§ Dealing and managing additional agency resource when necessary
§ Interpersonal skillls
Knowledge & Experience
Essential / Desirable
§ 3 years+ management of a design team with mixed skills and experience
§ Managing a team within a fast paced environment
§ Demonstrable evidence of rolling out processes throughout the organisation to support design needs / § Working within a multi-event sports or other environment
§ Proven excellence through either references or awards
Personal Attributes
Essential / Desirable
§ Attention to detail
§ Incredibly high standards
§ Excellent communication skills
§ Excellent presentation and pitching skills
§ Good commercial acumen with proven results
§ Willing to challenge current practices and embrace/drive change
§ Excellent interpersonal skills
Qualifications
Essential / Desirable
§ Degree level design qualification
§

GENERAL RESPONSIBILITIES

General Responsibilities

Employee Relations

To make suggestions to improve the working situation and contribute to positive employee relations within their area of work and Everton Football Club as a whole.
Health & Safety
To take reasonable care for the health and safety of yourself and other employees and members of the public who may be affected by your acts or omissions at work.
To comply with all aspects of the Everton Football Club Health and Safety Policy and Arrangements, to enable the Company to perform its civil and statutory obligations in relation to Health & Safety.

Customer Service

Identify and meet the needs of colleagues and our customers, focusing on initiating and welcoming contact and communication whilst striving to deliver first class customer service.
Recognise potential complaint situations and make effective steps to avoid and/or resolve these situations.

Self Development

To take responsibility for your own development and to help realize your own potential by undertaking any necessary internal or external training sessions in accordance with the Company’s Performance and Development Review Policy.
Team Work
Ensure effective communication within your work team and across the Company whilst actively offering support and guidance as necessary.

Equal Opportunities and Harassment

To cooperate with measures introduced to ensure there is equality of opportunity in employment. To ensure understanding, awareness and compliance with the Company’s Equal Opportunities Policies.
To ensure that the working environment is free of sexual and racial harassment and intimidation and any other form of harassment constituting unacceptable behaviour which is personally offensive.

This document is a guide only and should not be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and will be amended in the light of changing needs of the organisation.

All employees may be required to undertake any other duties as may be reasonably requested.