RUTH ESCOBEDO

313 Bristol AvenueSan Antonio, Texas 78214(210) 391-1185

OBJECTIVE

Dynamic, resourceful, and creative team player seeks a position marketing products or services for a progressive and growth-oriented company.

SUMMARY

  • Extensive background includes cold calling, business development, market research, executive level administrative support, customer service, and project management.
  • Flexible fast learner who adapts quickly to new situations and can be counted on to attain desired results.
  • Strong organizational and time management skills – able to effectively handle multiple ongoing tasks in a fast-paced and time sensitive environment.
  • Bilingual with the ability to conduct formal business in English and Spanish.
  • Skills include Typing (65+ wpm), 10-key by touch, Macintosh and Windows applications (Word, Excel, Access, and PowerPoint), Adobe Illustrator, InDesign, iWork, Pages, Keynote, Numbers, Email, Internet research (Safari, Firefox, Chrome, Internet Explorer), multi-line telephone systems, and the use of modern office equipment.

EXPERIENCE

CENSUS BUILDERS, San Antonio, Texas 1/09 – 5/11

Director of Marketing Services – Promoted to this position after establishing an excellent record of performance as Executive Assistant to the President. Managed marketing and promotional activities for four subsidiaries: National Nursing & Rehab, Direct Rehab, National Medical Homecare, and National Independent Senior Care.

  • Set up and managed trade shows, community events, and exhibitions that effectively enhanced community awareness for all companies.
  • Managed advertising and recruiting budget for radio, newspaper, and other print outlets. Worked with the company recruiter to develop outreach programs and events, and identification of new recruiting opportunities in targeted markets.

Coordinated closely with all paid media and communicated directly before, during, and after each event.

Established schedules and placed weekly ads (print, radio, and Internet). Renewed or replaced ads depending on marketing response and goals.

  • Coordinated the development and placement of marketing materials (recruitment brochures, posters, news releases, motivational material, pens, and business cards) with marketers and recruiters to ensure meeting established goals.
  • Provided senior management with comprehensive reports that included production reports, event recaps, and budget analysis.
  • Managed the company Website and posted information on all special events.
  • Cold called potential candidates to provide information on upcoming promotional events.
  • Maintained the media library and database for all companies.

INTERLEX, San Antonio, Texas 5/03 – 1/08

Progressively advanced to positions of increased challenges and responsibilities in support of operations that included:

Community Relations Manager – Conducted market research to indentify markets in Texas, California, Georgia, and Arizona for a Medicare Supplemental Program. Worked with community organizations in the African American and Latino markets to organize campaigns for a Tobacco Prevention program. Additionally...

  • Ensured programs met established profit goals and worked closely with national clients to increase sales and brand awareness.

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EXPERIENCE (Continued)

  • Coordinated with community leaders to perform outreach and community awareness of upcoming events.
  • Developed, managed, approved layout, estimated program costs, recruited/hired and managed local teams of up to 50, and consistently met established goals.
  • Completed comprehensive analysis of each program and provided feedback to the agency and clients on recommendations for optimizing new market opportunities.

Traffic Manager – Maintained a database for each company project and ensured that all projects were on track and completed. Additionally...

  • Created a variety of marketing materials that were either mailed or distributed for each project.

Executive Assistant – Concurrent with all positions, worked as Executive Assistant to the CEO and handled the preparation of general and confidential correspondence, maintained the executive calendar, and coordinated travel arrangements for the CEO and staff.

  • Initially started as an Office Receptionist and advanced to Executive Assistant within three months.

NORTH EAST INDEPENDENT SCHOOL DISTRICT5/02 – 5/03

Teacher – Part-time position that involved providing after school care for 2nd grade students participating in the K.I.N. program.

  • Created and supervised age appropriate activities that supplemented school curriculum.
  • Ensured safety and functionality of all facilities (classrooms, grounds, equipment, and supplies).
  • Prepared required reports on activities as well as Incident/Accident reports.

EDUCATION

Our Lady of the Lake University/San Antonio College2004 - 2008

Undergraduate Studies in Marketing

Special Course Projects: Participated in marketing class projects, including developing

a marketing plan for local gift shop and local food bank.

Professional Development:

  • Enhanced Computer Skills Certificate, San Antonio College (1998-2000)

REFERENCES

Mary Garcia, COO at Direct Rehab (210) 843-9875

Dalia Rodriguez, CNA at HH Innovations (210) 519-7515

Monica Yoas, News Anchor at Univision (210) 363-2992

Julie Puente, Insurance Agent at Farmer’s (210) 849-2856