Edward A. Johnson

309 Fourth Street, Loft 118, Oakland, CA, 94607-4105

Tel: 1-510-663-2931 Fax: 1 - 510-663-2241

FOCUS: Strategic Market Development

Graduate & Executive Education

Current Positions

University of California, BerkeleyCurrent

Walter A. Haas School of Business

Lecturer: MBA, Product Management, Entrepreneurship;

University of Southern Europe, MonacoCurrent

Faculty Professor of Marketing

MBA Service Marketing, Sales & Negotiating

University Teaching Experience

CERAM, University of Nice, Sophia Antipolis, France1992 - 1997

Faculty Professor of Marketing

Head of Department, Marketing, Multi-media

In-company executive seminars

Boston University,Brussels, Belgium1990 - 1992

Adjunct Professor of Marketing

MBA International Marketing, Advertising

Executive Seminars

Management Centre Europe, Brussels, Belgium. Nice, France1990 - 1995

American Management Association

30 public/In-Company executive seminars.

Strategic product management, intro to marketing, international advertising.

Heineken Breweries, Amsterdam, The Netherlands1994

Strategic product management

Dow Agro Sciences,Sophia Antipolis, France.1992 - 1996

Munich, Germany. Madrid, Spain

Strategic Marketing Competency Analysis. Seminar for High Potential Management. Professional Sales and Negotiation Seminars.

European Union - Phare Bis Programme, Brussels, Belgium

Introduction to International Marketing for Central and Eastern European Alliance Managers

Education

De Montford University1998 - 2002

Leicester, United Kingdom

M.Phil., Ph.D. (Completion in Spring, 2002),

Global Product Management

Huron College, The University of Western Ontario1971 - 1973

London, Ontario, Canada

Undergraduate: BA, International Economics

UWO School of Business: High Technology Case Development

Business Experience

THE JOHNSON AGENCY S.A.R.L.Current

Oakland California, Saint Jean Cap Ferrat, France.

Owner/partner: member agency of omnicom/tbwa

european market development services

Executive training and corporate development

COMFORT SLEEP PRODUCTS, INC.1989 - 1991

New York, New York

Owner/retail: retail marketing of imported european home fashions for usa and canada

SLUMBERWOOL, INC.1985 - 1989

San Francisco, CA

Owner/partner: retail marketing of home fashion to usa and canadian department stores

MOLSON BREWERIES LTD.1978 - 1985

Calgary, Canada

Director of communications. Brand and event advertising. Sports property management

WHITEHALL LABORATORIES LTD. 1974 - 1978

Toronto, Canada

New product development manager. Development of new otc medicines plus health & beauty products

Strategic Analysis

Market Research papers

Strategic Analysis of the European Consumer Market for FMCG

The Market for American Home Textiles in Europe

The French Home Textiles Market

The Market for American Slipcovers in Europe

The Sales Impact of In-Store Promotions: Poland, Netherlands, UK, Portugal

The European Market for Polyurethane Foam - A Competitive Analysis

The French Market for Consumer Termicides

The Economic Opportunities for Labour Intensive Industry in Jordan

Awards

International Broadcasting Awards

Hollywood, California

SILVER - Humour - 30 sec. Radio

International Film & Television Festival

New York, New York

SILVER - Brand Advertising - 60 sec. Television

Southern California Broadcasters Association

Hollywood, California

FINALIST - Humour - 30 sec. Radio

San Francisco Advertising Association

San Francisco, California

First - Specialty Packaging - Slumberwool

First - End Aisle Display - Slumberwool

First - Motion Display - Slumberwool

First - Pre-Packed Floor Display - Slumberwool

First - Complete Store Wide Campaign - Slumberwool

Second - Advertising Specialty- Slumberwool

American Advertising Association

New York, New York

Second - Product Package - Slumberwool

National Bed, Bath & Linen Association

New York, New York

First - Best of Show Exhibit - 1987

First - Best of Show Exhibit - 1988

Western Linen & Domestics Association

Las Vegas, Nevada

First - Best of Show Exhibit - 1987

Memberships

Oakland Chamber of Commerce

American Chamber of Commerce of France

British /Canadian Association of Monaco

Institute of Directors (IOD)

Keynote Speaker

Euro-Mediterranean RTD Forum

Patras, Greece

Technology, culture and sustainable development in the mediterranean. The past and future of the sophia antipolis science park, france.

Euro-Mediterranean RTD Forum

Xanthi, Greece

A review of potential issues facing the patras science park. The xanthi development opportunity

T.E.X.T European Educational Credit Transfer

Budapest, Hungary

The future trends of executive training in europe

Honeywell International Marketing Communications Conference

Brussels, Belgium

The global integration and management of the corporate message

United States Embassy - Department of Commerce

Brussels, Belgium

First russian-american seminar on trade development

Consultant to russian trade delegation

References

CERAM, University of Nice School of Business

Sophia Antipolis, France

Dr. M. A. Crener. Director. 1992 - 1997

Boston University

Brussels, Belgium

Dr. W. Selen. Director. 1988 - 1996

Dow Agro Sciences - Europe, Africa, Asia

Sophia Antipolis, France

Mr. Wayne Rish, Managing Director. 1992 - 1998

LanguagesSpoken

English mother tongue, Intermediate French, Notions of Italian, Spanish

Citizenship

Canadian Citizen, UK Citizen, American Green Card

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