Generous Associates Campaign Kick-off Email

Dear Colleagues,

June 1stis the kick-off for the Legal Aid Society of the District of Columbia’s annual Generous Associates Campaign. This Campaign—organized, led, and driven by associates across the city—aims to raise much needed funds for the Legal Aid Society of the District of Columbia, D.C.’s oldest and largest non-profit civil legal services organization. While the Campaign is organized by associates, contributions are happily accepted from everybody connected with a law firm in the city or from anyone else.

Last year, the Campaign raised a record-shattering$1,367,000 in support of Legal Aid. This is a true testament to our legal community’s dedication to help those less fortunate than ourselves. The District is enjoying a strong economy that has not translated to those living in poverty. Legal Aid’s clients –low-income individuals living in D.C. – are still struggling to make ends meet while confronted with issues such as trying to get heat restored in their homes in the winter, escaping domestic violence, facing abusive debt collection practices, and securing much-needed unemployment benefits. It is more critical than ever to ensure that Legal Aid can be there to provide legal services to clients in those life-altering situations.

Bolstered by last year’s incredible Campaign, the Co-Chairs for the 2016Generous Associates Campaign have decided to make this year’s goal $1,400,000. We hope you will join with us in this important effort to continue making justice real for those who need Legal Aid the most.

[Firm name] has always been supportive of pro bono work and particularly of Legal Aid. [Plus, the firm will match our contributions.] Contributions are due to [coordinator(s)] by Thursday, June 30th. You can contribute right now online by visitingDonate Now! If you are willing, please send me an email to let me know you contributed on-line. I also encourage you to share (via Facebook, Twitter, etc.) whenever you make a donation or attend Campaign-related events this year using #LegalAidGAC.

For more information on Legal Aid and the terrific and important work that the organization does, visit Legal Aid’s website or check out their blog –

Thank you for your support!

The Firm Matching Program – suggested wording to include in paragraph above

If your firm will be providing a matching gift, please detail here. For example:

-Full match: The firm, in recognition of the special importance of Legal Aid to the legal profession, has generously agreed to match—dollar for dollar—all contributions made to the Campaign, from anyone at the firm. As a result, your contribution will automatically provide [double] the benefit to Legal Aid [or describe firm policy].

-Associate match: The firm, in recognition of the special importance of Legal Aid to the legal profession, has generously agreed to match—dollar for dollar—all associate contributions made to the Campaign. As a result, your contribution will automatically provide [double] the benefit to Legal Aid [or describe firm policy].

-Other match

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