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Title / Demonstrate knowledge of sponsorship for a conventions and incentives industry project
Level / 4 / Credits / 6
Purpose / People credited with this unit standard are, for a conventions and incentives industry project, able to: define objectives and identify potential sponsors; prepare a sponsorship offer; present a sponsorship offer to a prospective sponsor; and evaluate the sponsorship offer presentation.
Classification / TourismTourism Conventions and Incentives
Available grade / Achieved
Explanatory notes
1Assessment against this unit standard must take place in a conventions and incentives industry workplace when appropriate situations arise, or in a training provider environment if simulated workplace conditions are able to be provided that reflect the standards of a conventions and incentives industry workplace.
2Definitions
Conference and/or convention refers to a formal meeting or assembly of attendees for consultation, discussion, or for some special or occasional purpose which includes a minimum of 50 attendees, two days’ duration, and the use of a venue.
Conventions and incentives industry refers to organisations involved in the management, marketing, or implementation of conventions, conferences, or incentives.
Incentive is a global management tool that uses a reward to motivate and/or recognise participants for increased levels of performance in support of organisational goals.
Industry practice refers to the expected standards of performance required of a professional working in the conventions and incentives industry. An indication of criteria for standards may include but is not limited to – documented workplace policies and procedures, industry codes of practice, and drafted constitutions and/or codes of ethics of industry associations, such as those produced by the following:
Meetings and Events Australia (MEA), Sydney,
International Congress and Convention Association (ICCA), Amsterdam,
International Association of Professional Congress Organisers (IAPCO), London,
Society of Incentive and Travel Executives (SITE), Chicago,
Conventions and Incentives New Zealand (CINZ), Auckland,
Project refers to a conference, convention, or incentive.
Sponsorship refers to the provision of funds or goods or services in kind, in return for agreed benefits.
Venue refers to any place where a conference, convention, or incentive is held.
Outcomes and evidence requirements
Outcome 1
Define objectives and identify potential sponsors for a conventions and incentives industry project.
Evidence requirements
1.1Sponsorship objectives are defined in accordance with project requirements and the nature of the sponsorship support sought.
Rangeobjectives may include but are not limited to – brand awareness, help reinforce corporate and social responsibility in the community, help maintain and grow customer base and relationships, help support corporate issues.
1.2Potential sponsors are identified relevant to the project and prospective sponsorship sources.
Rangemust include but is not limited to – nature, purpose, benefits.
1.3A sponsorship budget is produced which contains estimated revenue and expenses, and from which the level of sponsorship support required can be determined.
Outcome 2
Prepare a sponsorship offer for a conventions and incentives industry project.
Evidence requirements
2.1The sponsorship offer is outlined in terms of the aspects of the project relevant to the prospective sponsor.
Rangemay include but is not limited to – background information, proposed budget, time-line, target market, advantages and benefits of the project;
evidence is required for at least three.
2.2The sponsorship offer is promoted to the sponsor in terms of the advantages and benefits of their association with the project.
Rangemay include but is not limited to – brand awareness, help reinforce corporate and social responsibility in the community, help maintain and grow customer base and relationships, help support corporate issues;
evidence is required for a minimum of two.
2.3The sponsorship offer is quantified in terms of the nature, type, and amount of sponsorship sought.
Rangetypes of sponsorship may include but are not limited to – marketing, corporate; cash, in-kind.
2.4Presentation styles for the sponsorship offer are identified, evaluated, and selected in accordance with the nature of the sponsorship offer and the prospective sponsor.
2.5The content, format, and language of material prepared for the sponsorship offer communicates information in a manner that is logical and clear for the prospective sponsor.
Outcome 3
Present a sponsorship offer to a prospective sponsor for a conventions and incentives industry project.
Evidence requirements
3.1The sponsorship offer is presented and outlines the aspects of the project relevant to the prospective sponsor.
Rangemust include – advantages and benefits of being associated with the project;
may include but is not limited to – background information, proposed budget, time-line, target market, advantages and benefits of the project.
3.2The content and format of the presentation defines the benefits to the prospective sponsor and nature of the sponsorship sought in terms of the project.
3.3The presentation is communicated in a manner that is logical and clear for the prospective sponsor.
Outcome 4
Evaluate the sponsorship offer presentation for a conventions and incentives industry project.
Evidence requirements
4.1Feedback is obtained from the prospective sponsor and evaluated against sponsorship objectives in accordance with industry practice.
4.2The effectiveness of the sponsorship offer is evaluated against the results of the presentation, and any areas for improvement are identified for future presentations.
Planned review date / 31December2021Status information and last date for assessment for superseded versions
Process / Version / Date / Last Date for AssessmentRegistration / 1 / 19 March 2010 / 31 December 2018
Review / 2 / 17 November 2016 / N/A
Consent and Moderation Requirements (CMR) reference / 0078
This CMR can be accessed at
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and which are assessing against unit standards must engage with the moderation system that applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies to this standard are outlined in the Consent and Moderation Requirements (CMR). The CMR also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact ServiceIQ you wish to suggest changes to the content of this unit standard.
ServiceIQSSB Code 9068 / New Zealand Qualifications Authority 2018