25 GREAT FUNDRAISING IDEAS
1. Buy John Baguley’s book from Svitlana Kuts.
2. Join the Institute of Fundraising.
3. Run events for profit and publicity.
4. Test every new idea on a small scale first.
5. Become the mayor of your town’s charity of the year.
6. Ask to speak to the US staff of US companies in Ukraine – they understand fundraising.
7. Hold at least one ‘open day’ a year. Let everyone see how good you are at your work.
8. Invite your favourite celebrity to be a patron of your charity.
9. Write and tell your clients stories: how they were – how they changed – how they are now.
10. Write to the wives of rich men – write to the husbands of rich women: invite them to meet you.
11. Plan to increase your income from Ukrainians to 10% of your total income – then by 10% a year.
12. Test direct mail.
13. Put counter cans in shops – have them specially made for your charity.
14. Tell people what your clients’ need not your organisation.
15. Give your organisation a colour and a slogan.
16. Collect IFW 5 participants business cards talk to them before you try one of their ideas.
17. Code all your coupons so you know which ones work where.
18. Shorten your organisations name to one, two or three words only – which tell your story.
19. Contact the foreign embassies in Ukraine.
20. TEST TEST TEST
21. Ask to speak (briefly) at chamber of commerce meetings.
22. Attract board members from the professions and business. Give them a fundraising target.
23. Collect the names and addresses of everyone who contacts you – send them a newsletter and an appeal for money.
24. Make friends with your local newspaper reporters and editor.
25. Come to IFW 6 next year!