SANKAR MUKHERJEE
25/1, West Ghosh Para Road Authpur, (N) 24 Pgs 743128
DOB: 26/11/1971
Ph: 033-25815019, M: 9331001679/ 9900025789
E-MAIL: ,
ASSISTANT PROFESSOR- MARKETING
CAREER GOAL: To be aneminent management professor who can exhort to inculcate the value and knowledge of practical management education to rekindle the joy of learning by citing the metaphor of management practice and policies eliciting from my professional experience in the domain of sales & marketing management under the multipleverticals alike managing operation, channel distribution management, planning, motivating, training, analyzing, forecasting gained through the experience of 12 years from the multiple growth oriented organizationwhich makes a bridge between theory and practical. The core object is to impart as well garner the core value of “knowledge’ to institutionised a platform ‘creation of knowledge’
PROFILE AND STRENGTHS
- Experienced and dynamic Sales / Marketing (Business development) professionalwith a rich exposure to the entire spectrum of channel/distribution management in the varied sectors such as CONSUMER DURABLE, FMCG, TELECOM
- Possess diverse and comprehensive traitsin exploring and procuring new business and creating brand awareness through applying innovation for brand establishment.
- Able to do competition analysisin accordance with the activities in order to formulate the upcoming strategies to counter them in the perspective of enhancing market share.
- Target oriented professional with proven managerial acumen backed by focused energies forecasting business growth and target achievement.
- A resolute team leaderwith a proven ability to manage multiple assignment and co-ordination with other departments to accomplish the team goal. Demonstrate the leadership to achieve the target by own skill in view of establishing the image as a mentor and motivator to enhance performance and contribution level of the team.
- A hard working professionalwith an aspiration to widening the experience based on the believe of self abilities to excel in challenging assignment in connection with diverse functions in the most competitive environment.
- A keen academic acumen in pursuit of passion to be a erudite professor, writer and researcher in management field.
CORE COMPETENCIES INCLUDE: FUNCTIONAL STRENGTH OVER THE CAREER PATH
BUSINESS DEVELOPMENT / SALES PLANNING/FORCASTING / CHANNEL DISTRIBUTION MANAGMENTTEAM MANAGEMENT/LEAD / COORDINATION / TRAINNING/MOTIVATING
COMPETITION ANALYSIS / MANPOWER MANAGMENT / BRAND DEVELOPMENT/PROMOTION
TEACHING / COUNCELLING / WRITTER
PROJECT UNDETAKEN IN MBA & DIPLOMA IN SALES & MARKETING
- Undergone a project at Black Diamond Beverage (P) ltd (bottling plant coca-coal) in 1996.
- Undergone a project in COLGATE-PALMOLIVE (I) LTD called “PROJECT-QUALITY OF DISTRIBUTION INFRASTURE”
- Project “HRD FORMULATION STRAGETIES” OF RELIANCE COMMUNICATION”
CARREER SNAPSHORT/ ACCOMPLISH
INSTITUTION / BENGALURU SCHOOL OF MANAGEMENT SCIENCE GITAM UNIVERSITYPROFILE / ASSISTANT PROFESSOR
SUBJECT / MARKETING MANAGEMENT
TENURE / NOVEMBER 2012 TO AS ON DATE
INSTITUTION / IITMS(SMU LEARNING CENTRE-KOLKATA)
PROFILE / MANAGEMENT FACULTY
SUBJECT / MARKETING MANAGEMENT
TENURE / 2009-2010
ORGANISATION / BHARTI AIRTEL LTD
DIVISION / MOBILITY
DESIGNATION / ZONAL SALES MANAGER ( BUSINESS DEVELOPMENT )
AREA OF OPERATION / ORISSA
CORE COMPETENCY / BUSINESS DEVELOPMENT IN ZONAL OPERATION
TENURE / (03-12-2007 …………. 2008)
ORGANISATION / RELIANCE COMMUNICATIONS LTD
DIVISION / PERSONAL BUSINESS (WIRELESS)
DESIGNATION / SENIOR SALES MANAGER (DISTRIBUTION LEAD)
AREA OF OPERATION / KOLKATA
CORE COMPETENCY / CHANNEL MANAGEMENT (DISTRIBUTION) & CLUSTER OPERATION
TENURE / 5 YEARS (2002 TO 2007)
ORGANISATION / COLGATE-PALMOLIVE(I) LTD
DIVISION / ORAL & PERSONAL CARE
DESIGNATION / SALES OFFICER
AREA OF OPERATION / KOLKATA & REST OF BENGAL
CORE COMPETENCY / CHANNEL MANAGEMENT (DISTRIBUTION)
TENURE / 5 YEARS (1997 TO 2002)
ORGANISATION / IFB
DIVISION / CONSUMAR DURABLE
DESIGNATION / SALES& MARCHENDISING INCHARGE
AREA OF OPERATION / KOLKATA
CORE COMPETENCY / DEALER MANAGEMENT
TENURE / 16 MONTHS(1996 TO 1997)
ORGANISATION / WIPRO
DIVISION / PERIPHEREALS
DESIGNATION / SALES EXECUTIVE
AREA OF OPERATION / KOLKATA
CORE COMPETENCY / SALES & REVENUE GENERATION
TENURE / 7 MONTHS(1996)
PROFESSIONAL CAREER ACCOMPLISHMENT
Colgate-Palmolive (I) lTD
Became Numero Uno to won “GOLD MEDAL” for contributing highest percentage growth over YTD (year to date) target in the country fetching the second best officer award fromMANAGING DIRECTOR.
Won “SILVERMEDAL” for second best localized promotion in the country designed for COLGATE DOUBLE PROTECTION tooth paste launch
Highest volume and revenue growth generated in tooth powder, tooth paste, and tooth brush category in Kolkata branch.
Achieved highesttonnage in the brand “Palmoliveshaving cream”against yearly target & won test cricket bat from brand ambassador Rahul Dravid
Reliance Communication
Won CHAIRMAN award from honorable chairman Mr. Mukesh Ambani for making my distributor winner of NATIONAL SUPER STAR DISTRIBUTOR contest.
Won Singapore and BANGKOK trip for SEP (Sales Engagement Programme) achievement.
Registered 123% growth in customer acquisition in north cluster successively over 8 month and eventually became numero uno in kolkata circle.
Outperformed other operators to become number one operator in north cluster in terms of market share metrics.
Winner of Top city, Top cluster and Top Circle award from the chairman.
Best Library user award from Gitam University
BHARTI AIRTEL
Assigned zone (Brhampur) became the 3rd zone in the country for achieving acquisition, revenue target in the country.
Winner of foreign trip (Bali) under the Sales Achievement program
Academic achievements
A Model of innovative pedagogy has been acclaimed by AIMS and invited to present the model in 26th annual convention at Pune.
PAPERS PRESENTATION
National:
Paper presented titled “Role and Impact of Training and its Strategic Approaches towards Sustainable Development of Human Capital in India Pharma Industry”in the 3oth annual national Conference organized by NIPM
A paper was presented in the XIMB-TISS National Conference on CSR “Integrating CSR and its Sustainability in Management Education: GITAM –SIFE Model.
International:
Paper on “EVOLUTION AND IMPACT OF MICRO FINANCE AND KISAN CREDIT CARD IN THE BACKDROP OF RURAL DEVELOPMENT IN INDIA: A DESCRIPTIVE STUDY” presented in the International Conference On Emerging Trends In Finance & Accounting organized by SDMMIMD
A chapter” Opportunities in the Indian Retail Industries: An Analysis” has been published in the book “ Emerging Trends in Indian Retail Industries” published in 2012
Presented a paper on “Strategies for successful implementation of Financial Inclusion: A STUDY OF AN INTEGRATED MODEL LINKING POST-OFFICE, RRBs, AND MGNREGS SCHME” in the national Conference on Financial Inclusion organized by Gitam Institute of Management. Same article has been selected
PUBLICATIONS
CHAPTER IN A BOOK
“A Study Of An Integrated Model Linking Post-Office, RRBs, And MGREGS” Published in the Book “FinancialInclusion In India“byExcel Book Publication House.
ISBN NO: 978-93-5062-318-3
“CSR and Its Sustainability in Management Education: Gitam –Sife Model” Published In the Book “Csr and Its Sustainability in Management Education” By Springer Publication
ISBN NO: 978-81-322-1652-0
: 978-81-322-1653-7(eBook)
“Marketing to the Youth: An Innovation in Engineering to the Mind of Youth “Published In the Book “Contempory Research in Commerce and Management “
ISBN NO:
INTERNATIONAL JOURNAL:
“Lagging Behind to Reach Responsibility Allocations: A Review of Receiving End” has been published in the Journal of Commerce and Accounting Research
ISSN: 2277-2146
EXTRA`CURRICULAM ACTIVITIES & SOCIAL RESPONSIBILITIES
- CAN PERFORM RECITATION
- PASSION FOR STORY WRITING
SOCIAL RESPONSIBILITIES
- MEMBER OF VIVAKANANDA YUBA MAHAMONDAL TO TAKE ACTIVE PART IN CHARACTER BUILDING WITH THE MISSION OF BE & MADE
- ASSISTANT SECREATORY OF MISSION OF HUMANITY TO DRIVE AWARNESS PROGRMME FOR EYE DONATION.
- TAKING ACTIVE ROLL OF EYE SURGURY THROUGH M.P. BIRLA EYE FOUNDATION & ARVINDA EYE CENTRE FOR THE HOMELESS AND DESTITUDE PERSONS.
- ORGANISING EYE SURGURY CAMP THROUGH M.P. BIRLA AND ARVINDO EYE CENTRE.
LANGUAGE KNOWN
ENGLISH/HINDI/BENGALI (WRITE & SPEAK)
PROFESSIONAL
Diploma/Certificate
/Institution
/Duration
/%
/Year
Diploma in Sales & Marketing Mgt. /NISSPARTA (UK)
/2 Years
/ 65 / 1997SAP (SD) /
FUTURE TECHONOLOGIES FOUNDATION
/6 Month
/ 2005ACADEMIC
Level
/Institution/Board/University
/%MARKS
/Year
M.PHIL /GITAM UNIVERSITY
/ SUBMITTEDDD AWAITINGMBA /
SIKKIM MANIPAL UNIVERSITY
/79
/ 2007 / 2007B.SC /
CALCUTTA UNIVERSITY
/ 58 / 1993HIGHER SECONDARY / W.B.C.H.S.E / 41 / 1990
MADHYAMICK / W.B.B.S.E / 56 / 1988
I VOUCH THAT ALL THE INFORMATION ON THE ABOVE ARE TRUE TO MY KNOWLEDGE.
SIGNATURE
(SANKAR MUKHERJEE)
9900025789