21St EMAC Doctoral Colloquium

Sunday, June 2

14:00 – 15:00 Registration

Monday, June 3

12.00-13.00 Lunch

16.00-16.30 Coffee Break

18.20-19.30 Reception offered by McKinsey

20.00 The Doctoral Colloquium Group Dinner – The Teras Restaurant of Bahcesehir Unviersity by the Bosphorus.

Tuesday, June 4

PARTICIPANTS

Beginners track 1: Consumer Behaviour

BAERT, STEFANIE (Faculteit Economie en Bedrijfskunde, Belgium)

RECEIVING THE PERFECT GIFT. FROM YOURSELF. DRIVERS AND CONSEQUENCES OF SELF-GIFT CONSUMER BEHAVIOR

CRISAFULLI, BENEDETTA (Kingston University, UK)

CUSTOMER FAIRNESS PERCEPTIONS OF RECOVERY EFFORTS: AN INVESTIGATION THROUGH THE LENS OF COUNTERFACTUAL THINKING

DAHM, MARTIN ( RWTH Aachen, Germany)

PRESSURE FROM BEHIND IN QUEUES - REVERSAL OF THE NUMBER-OF-PEOPLE-BEHIND-EFFECT

GRETRY, ANAÏS (University of Liège HEC ULg, Belgium)

WHAT IS THE ROLE OF BRAND HUMAN VOICE AND SHARED VALUES IN DRIVING CONSUMER ENGAGEMENT? A SOCIAL MEDIA PERSPECTIVE.

HOGAN, GERALDINE (Kemmy Business School, University of Limerick, Ireland)

'AN IN-DEPTH EXPLORATION OF SOCIAL IDENTITY AMONG YOUNG PEOPLE WITHIN THE CONTEXT OF ALCOHOL CONSUMPTION'

KALJA, JOHANNA (University of Vaasa, Finland)

THE LIFE CYCLE OF A CELEBRITY BRAND - CASE DAVID BECKHAM

KUPELI, BIRGUL (Bahcesehir University, Istanbul, Turkey)

EXAMINATION OF CO-PRODUCTION PROCESS IN SELF-SERVICE TECHNOLOGIES: LINKING CO-PRODUCTION TO CO-CREATION OF VALUE

MARTIN, CHRISTIAN (University of Lausanne, Lausanne)

CAUSES AND CONSEQUENCES OF EXISTENTIAL ANXIETY IN CONSUMERS – ESSAYS ON TERROR MANAGEMENT THEORY AND CONSUMER BEHAVIOR

POLYAKOVA, ALEXANDRA (Bocconi University, Milan)

DO I DESERVE OR NOT DESERVE: EXPLORING POTENTIAL CONSEQUENCES OF CONSUMER LOYALTY AND ENTITLEMENT

SIM, ERVIN (The University of Adelaide, South Australia)

PERCEPTUAL VALUE: A FIELD DEPENDENCE-INDEPENDENCE PERSPECTIVE OF CONSUMER RESPONSE TO ADVERTISING IN THE ONLINE ENVIRONMENT.

SIRAY, SIBEL (Free University Berlin, Germany)

COMBINING MARKETING THEORY AND PATH DEPENDENCE – MEASURING AND DE-LOCKING RIGID CONSUMER BEHAVIOR

VASILEIOS, DAVVETAS (University of Vienna, Vienna)

CONSUMER REGRET IN GLOBAL VERSUS LOCAL BRAND PURCHASE DECISIONS

Beginners track 2: Marketing Mix Instruments

ASCHE, MORITZ (Freie Universität Berlin, Germany)

MOBILE VALUE-ADDED-SERVICES REVISITED WHICH IMPACT HAS THE PERCEIVED VALUE FROM MOBILE VALUE-ADDED-SERVICES TO THE RELATED CORE SERVICE?

BRUNEAU, VIRGINIE (Université Catholique de Louvain (UCL), Belgium)

THE FORMATION OF LOYALTY PROGRAM IMAGE AND ITS IMPACT ON RETAILER’S OVERALL IMAGE

CANUTO, JAQUELINE (ISCTE Business School Lisbon –Portugal)

HOW MEASURABLE CAN HAPPINESS BE? A NEUROSCIENCE APPROACH TO A SCALE DEVELOPMENT FOR A NEW CONSTRUCT OF HAPPINESS

CHAWDHARY, RAHUL (Kingston Business School, UK)

AN EMPIRICAL INVESTIGATION OF CUSTOMER SATISFACTION-PWOM-SERVICE LOYALTY LINK FROM THE WOM SENDER’S PERSPECTIVE IN THE SERVICES CONTEXT.

DOLAN, REBECCA (The University of Adelaide Business School, Adelaide)

THE EFFECTIVENESS OF INTERACTIVE MEDIA: A STUDY OF BRAND COMMUNICATION AND CONSUMER RESPONSE.

KORONAKI, EIRINI (Athens University of Economics and Business, Athens, Greece)

CROSS-CULTURAL LUXURY CONSUMPTION AND IMPACT ON BASIC BRAND FUNCTIONS

LAGIN, MADELEN (Dalarna University, Falun)

MARKETING MIX INSTRUMENTS: PRICE AND PRICE PROMOTIONS

MOLNÁRNÉ KONYHA, CSILLA (University of Miskolc, Hungary)

COMPLEX MODELLING OF STUDENTS’ CONSUMER BEHAVIOUR IN THE MARKET OF TERTIARY EDUCATION

POKORSKA, JOANNA (Aston Business School, Aston University, UK)

RELATIONSHIP FADING IN THE CONTEXT OF BUSINESS-TO-CONSUMER RELATIONS

REHNEN, LENA-MARIE (Ludwig-Maximilian-University Munich, Germany)

THE EFFECT OF ALTERNATIVE CURRENCIES ON CONSUMER BEHAVIOR: HOW THE SOURCE OF ALTERNATIVE CURRENCIES AFFECTS ITS USAGE

STANGL, BARBARA (WU Vienna University of Business and Economics, Austria)

ARE CHERRY PICKERS BRAND LOYAL?

WELZEL, MARKUS (University of Siegen, Germany) (cancelled)

ADOPTION OF ELECTRIC VEHICLES – EVALUATING CONSUMER PERCEPTION AND PURCHASE BEHAVIOR (WORKING TITLE)

Beginners track 3: Strategy and Internet

CIUCHITA, ROBERT (Maastricht University, Maastricht)

“STRESS OUT AND CARRY ON” CONSUMER STRESS STEMMING FROM SERVICE INNOVATION

DEKER, JOHANNES S. (University of Mannheim, Germany)

DISSERTATION PROJECT: STAKEHOLDER CONFIGURATION FOR THE DEVELOPMENT OF SERVICE INNOVATION OUTPUT

KIRATLI, NADINE (Maastricht University, The Netherlands)

BOOSTING CREATIVITY IN B2B RELATIONSHIPS: CONCEPTUALIZING CREATIVE ENGAGEMENT

LUDORF, SEBASTIAN (Georg-August-University Göttingen, Germany)

EFFICIENT COORDINATION MECHANISMS FOR THE DISTRIBUTION OF PRODUCTS FROM RENEWABLE RESOURCES: A TRANSACTION COST-BASED ANALYSIS

PAPADAS, KAROLOS – KONSTANTINOS (Athens University of Economics Business, Greece)

"GREEN MARKETING ORIENTATION: ANTECEDENTS & CONSEQUENCES"

PETSCHA, ANNE (Freie Universität Berlin, Germany)

REVISITING BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING: A PATH PERSPECTIVE ON DETERMINANTS, DRIVERS AND BARRIERS TO CHANGE

REINARTZ, DOMINIK (University of Mannheim, Germany)

INTERNAL COMMERCIALIZATION PROCESSES AND ACTIVITIES

SCEDROVA, ANNA (Cardiff University Business School, UK)

MODELLING THE EXPLANATORY BASES OF SUCCESSFUL STRATEGIC INNOVATION MODELS IN TURBULENT ENVIRONMENTS: A LONGITUDINAL ANALYSIS USING PROJECT-LEVEL SECONDARY DATA

SEN, HANDAN (Radboud University Nijmegen, The Netherlands)

ESTABLISHING SUSTAINABLE RELATIONSHIPS WITH CONSUMERS ACROSS CULTURES

SIBAI, OLIVIER (Aston Business School, UK)

WE WANT DRAMA! THE EFFECT OF ONLINE CONFLICT ON SOCIAL CAPITAL IN ONLINE COMMUNITIES OF CONSUMPTION

SIBUM, MARIE (Freie Universität Berlin, Germany)

THE DEGREE OF DISPERSION OF MARKETING ACTIVITIES IN B2B ORGANIZATIONS: ANTECEDENTS AND CONSEQUENCES

ZYLSTRA, ANDREW (ESCP Europe, France)

ARE INVESTORS CONSUMERS - DO STOCKBROKER BRANDS IMPACT INVESTORS?

Advanced track 1: Consumer Behaviour

BOGAERTS, TESS (GHENT UNIVERSITY, BELGIUM)

TOWARDS A BETTER UNDERSTANDING OF EVALUATIVE JUDGMENTS: THE IMPACT OF STATUS CONCERNS, SOCIAL COMPARISONS, GOAL PURSUIT AND EVALUATION DIFFICULTY ON (CONSUMER) BEHAVIOR

CONSIGLIO, IRENE (Rotterdam School of Management, The Netherlands)

ABUSED AND FAITHFUL: CUSTOMER ENTRAPMENT IN A MARKETING RELATIONSHIP

KREKELS, GOEDELE (Ghent University, Belgium)

THE MORE THE MERRIER? AN EMPIRICAL INVESTIGATION OF CAUSES AND CONSEQUENCES OF DISPOSITIONAL GREED

LANGMAACK, ANN-CHRISTIN (University of Hamburg, Germany)

WE MISS YOU - WINNING BACK CUSTOMERS

LIU, YUANYUAN (ESSEC Business School, France)

UNAVAILABLE CAKE ON THE MENU: HOW PHANTOM COMPROMISE ALTERNATIVES ALTER INDULGENCE TENDENCIES

MOCANU, ANA (Ehrenberg-Bass Institute for Marketing Science, University of South Australia)

THE EFFECT OF PROTOTYPICALITY OF PACKAGING DESIGN ON CONSUMERS’ CHOICES

OKYAY ATA, LALE (: Koç University, Turkey)

THE EFFECT OF FEAR OF FAILURE AND SELF CONSTRUAL ON CHARITABLE GIVING

SAYIN, EDA (Koc University, Turkey)

SHOULD WE ALWAYS AVOID INCONGRUENT BRAND EXTENSIONS? - THE CASE OF VICARIOUS DISSONANCE IN THE CONTEXT OF BRAND ATTACHMENT

STEINHOFF, LENA (University of Paderborn, Germany)

HOW PROFOUND IS THE ALLURE OF ENDOWED STATUS IN HIERARCHICAL LOYALTY PROGRAMS?

Advanced track 2: Marketing Mix Instruments

BRUNS, KATHERINA (ESCP Europe Wirtschaftshochschule Berlin, Germany)

UNDERSTANDING VALUE-IN-USE: A GENERAL APPROACH FOR MEASUREMENT AND A CONTEXT SPECIFIC MODEL

CHEN, BO (ESSEC Business School, France)

CONSUMER CREATIVITY IN PRODUCT DESIGN: THE EFFECTS OF PROVIDING A DEFAULT PRODUCT ON IDEA GENERATION

ELSHIEWY, OSSAMA (Georg-August-University Goettingen, Germany)

THE IMPACT OF NUTRITION LABELING ON CONSUMERS ENERGY INTAKE AND RETAILERS REVENUES - A STUDY WITH SUPERMARKET SCANNER DATA

HASSAN, MAGDA (University of Cambridge, UK)

WHY DO SOME MICROENTREPRENEURS DO BETTER THAN OTHERS? THE ROLE OF PRICING LATITUDE IN DRIVING PERFORMANCE

HONG, SUNGTAK (LONDON BUSINESS SCHOOL, UK)

A TEMPTING ASSORTMENT: THE EFFECTS OF ASSORTMENT ON MULTICATEGORY PURCHASE INCIDENCE

JAMSAWANG, JUTATIP (University of Vienna, Austria)

CONSUMER PERCEPTIONS OF SUPERMARKET-SHELVES: \\USING MOBILE AND STATIONARY EYE TRACKERS

KRAEMER, BETTINA ( Johannes Gutenberg University Mainz / Germany)

RELEVANT MARKETING BASED ON OPERATIONAL DATABASES, SURVEYS, ONLINE SOURCES, AND SOCIAL MEDIA DATA – THE POTENTIAL OF INTEGRATING EXTERNAL INFORMATION SOURCES INTO THE CUSTOMER DATABASE: A SIMULATION STUDY EVALUATING DIFFERENT SOURCES BY MEANS OF THEIR SPECIFIC CHARACTERISTICS

MINNEMA, ALEC (University of Groningen, The Netherlands)

STIMULATING TRANSACTIONAL AND NON-TRANSACTIONAL CUSTOMER LOYALTY.

Advanced track 3: Strategy and Internet

AYDIN, ZEYNEP (Rotterdam School of Management, The Netherlands)

DIFFUSION OF MOBILE APPLICATIONS

BECKMANN, JULIA (University of Augsburg, Germany)

THE IMPACT OF CHANNEL STRATEGIES ON FIRM PERFORMANCE: AN ANALYSIS OF THE MODERATING INFLUENCE OF FIRM AND MARKET CONDITIONS

EL KIHAL, SIHAM (Goethe University Frankfurt, Germany)

RETAILER PRODUCT RETURN MANAGEMENT: COMBINING PRODUCT AND CUSTOMER INFORMATION TO MAXIMIZE PROFIT

GEISTERT, DAVID (University of Hamburg, Germany)

MOVIE DISTRIBUTION IN THE DIGITAL CHANNEL: HOW DYNAMIC PRICING STRATEGIES CAN BOOST REVENUES

IOSUB, DANIELA (Cologne Graduate School, Germany)

THE EFFECT OF EMOTION IN ONLINE MEDIA ON STOCK MARKET PERFORMANCE

LAMEST, MARKUS (The University of Dublin, Ireland)

HOW AND WHY DO MANAGERS SELECT AND UTILIZE MARKETING METRICS AND FINANCIAL METRICS?

OON, ELAINE YEN NEE (University of Cambridge, U.K)

WHEN AND WHERE WERE YOU BORN? THE INFLUENCE OF FIRMS’ FOUNDING CONDITIONS ON INTERNATIONAL GROWTH

VILLARROEL ORDENES, FRANCISCO (Maastricht University, the Netherlands)

TITLE PROPOSAL: BOOSTING OR ATTENUATING? THE LINGUISTIC FEATURES OF SENTIMENT STRENGTH IN SOCIAL MEDIA CONVERSATIONS