Release: May 10, 2015
Call for Papers
2015 International Conference of Asian Marketing Associations
(ICAMA) in Tokyo
Conference Theme:“Emerging Trends in Asian Markets”
Date: October 30−November 1, 2015
Venue: International Conference Center,Waseda University, Tokyo, Japan
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Paper Submission Deadline:July 10, 2015
Paper Acceptance Notification: August 10, 2015
Accepted Paper SubmissionDeadline: September 10, 2015
Early Bird Registration Deadline:August 15, 2015
Final Registration Deadline:October 1, 2015
The International Conference of Asian Marketing Associations (ICAMA) is organized by three major Asian marketing academic associations from Korea, Japan, and China.It is the first international marketing conference by Asian marketing associations for marketing researchers in Asia. The first ICAMA was held in Seoul, Korea in 2014. The second ICAMA will be held in Tokyo, Japan in 2015 with the conference theme of “Emerging Trends in Asian Markets.” Researchers who are interested in marketing issues in Asia are all welcome to present their work. Come to share your ideas, and to find new friends in Asia!
2015 ICAMA Hosting Association,
Japan Society of Marketing and Distribution
ICAMA Organizing Associations
Korea Marketing Association (KMA) * ICAMA 2014 Hosting Association
Japan Society of Marketing and Distribution (JSMD) * ICAMA 2015 Hosting Association
Chinese Academy of Marketing Science (CAMS) * ICAMA 2016 Hosting Association
ICAMA 2015 Hosting Association and University
Japan Society of Marketing and Distribution (JSMD)
Waseda University, Tokyo, Japan
Keynote Speakers
Prof. Russell W. Belk (York University, Canada)
Prof. Florian Kohlbacher (Xi’an Jiaoton-Liverpool University, China)
PlatinumSponsor
QSR International
Sponsoring Journal(Special Issue)
Asia Marketing Journal (Editor:Prof. Jaihak Chung)
Conference Co-Chairs
Prof. Takeshi Matsui (Hitotsubashi University, Japan) * Conference Director
Prof. Dae Ryun Chang (Yonsei University, Korea)
Prof. Guoqun Fu (Peking University, China),
Advisory Board Committee
Prof. Katsuyoshi Takashima (Kobe University, Japan), JSMD President
Prof. Yong June Kim (Sungkyunkwan University, Korea),KMA President
Prof. Ping Zhao (Tsinghua University, China), CAMS President
Academic Excellence Committee Chair
Prof. Kyoichi Ikeo (Meiji Gakuin University, Japan), JSMD Former President
Best Paper Award Committee Chairs
Global Session Award Committee Chair: Prof. Lin Huang (Kobe University, Japan)
Korean Session Award Committee Chair: Prof. Subin Im (Yonsei University, Korea)
Japanese Session Award Committee Chair: Prof. Naoto Onzo (Waseda University, Japan)
Chinese Session Award Committee Chair: Prof. Dongjin Li (Nankai University, China)
Doctoral Consortium Award Committee Chair: Prof. SangchulCho
(University of Marketing and Distribution Sciences, Japan)
Program and Session Organizing Committee Chairs
Program Committee Chair: Prof. Taotao Bi-Matsui (Rissho University, Japan)
Global Session Organizing Committee Chair: Prof. Lin Huang (Kobe University, Japan)
Korean Session Organizing Committee Chair: Prof. Dae Ryun Chang (Yonsei University, Korea)
Japanese Session Organizing Committee Chair: Prof. Takeshi Moriguchi (Waseda University, Japan)
Chinese Session Organizing Committee Chair: Prof. Siqing Peng (Peking University, China)
Doctoral Consortium Chair: Prof. Carolus Praet (Otaru University of Commerce, Japan)
Paper Submission Guidelines
1) Language options
Papers may be submittedand presented either in English or inlocal language (Chinese, Korean, or Japanese).However, all authors should provide a one-page abstract written in English.
For global sessions: English
For local sessions: Chinese, Korean, or Japanese (English for the abstract)
For Doctoral Consortium: English
2) Areas of interest (Research tracks*tentative)
ICAMA 2015 will bring together researchers who are interested in a wide range of marketing issues related to Asian markets.
Track I: Consumer Behavior in Asia
Track II: Communication Methods in Asian Markets
Track III: Product Management in Asia
Track IV: Cross-cultural Marketing in Asia
Track V: Distribution Channel and Retailing in Asia
3) Paper type options
Full paper (up to 20 double-spaced pages with a one page single-spaced abstract), or
abstractonly (one single-spaced page)
4) Formatting basics
File Types: Microsoft Word (No PDFs, please)
Page Layout: A4 format with 25.4mm margins on all four sides
Font: 12-point Times New Roman for English-written papers
(For local language papers, use proper fonts designated by each session chair.)
Page 1 (for both full papers and abstracts):Original manuscript title in the top line, centered,with the first letter of each word capitalized (and English title in the next line for local language papers) + One blank line+ Name of authors and universities in English,centered (one line per person) + One blank line+ “ABSTRACT,”centered + One blank line + Text (abstract in English—including research question, method and data, findings, and key contributions), justified.
Page 2 and on (for full papers):Main text with proper headings + References(to be listed alphabetically, last name first, followed by publication date in parentheses.Please follow this style guide: Endnotes + Tables + Figures + Appendices.
Main Text: Primary headingshould be centered, all capitalized, with a return before and after.
Secondary heading shouldflush left,with title-style capitalizationand a return before.
5) Submission procedures
All submissions should be made electronically. The online system will be open for authors in July, 2015.Submitted paper will undergo a peer review process.
Conference Schedule *tentative
Day 1) October 30, 2015 (Friday)
14:00−17:30Doctoral Consortium
14:00−17:30Optional Tour(to Asakusa and Akihabara)
Day 2) November 1, 2015 (Saturday)
08:00−17:00Registration
09:00−09:50 Opening Ceremony
Welcome speeches by presidents and conference co-chairs
10:00−10:50Keynote Speech
Prof. Russell W. Belk (York University, Canada)
Prof. Florian Kohlbacher (Xi’an Jiaoton−Liverpool University, China)
11:00−12:00Meet the Editors
Editor-in-chief of Asia Marketing Journal, Korea
Editor-in-chief of Journal of Marketing Science, China
Editor-in-chief of Journal of Marketing & Distribution, Japan
12:00−13:00Networking Lunch (Bento) at Waseda University
13:00−14:20Track I: Consumer Behaviorin Asia
14:30−15:50Track II: Communication Methods in Asian Markets
16:00−17:20Track III: Product Management in Asia
18:00−20:00Networking Dinner(Buffet) at Waseda University
Day 3) November 2, 2015 (Sunday)
08:00−11:00Registration
09:00−10:20Track IV: Cross-cultural Marketing in Asia
10:30−11:50Track V: Distribution Channel and Retailing in Asia
12:00−14:00Closing Ceremony with Lunch Buffet at Rhiga Royal Hotel Tokyo
Award Ceremony
Farewell from the Academic Excellence Committee Chair
Announcement of ICAMA 2016 in China
Awards
The ICAMA Award Committee will select a number of papers to receive thebest conference paper award, honorable recognition, and the best doctoraldissertation award. The committee will also select several distinguishedservice award.
Only full paperswill be considered for awards. Papers from global sessionsthat are awarded best and honorable mentions will be considered forpublication in a special issue of the Asia Marketing Journal.
Registration Information
1) Registration fees Early bird (by Aug 15) Full fee
Registration fee JPY 20,000JPY 30,000
Registration fee for students JPY 15,000JPY 20,000
Optional tour (to Asakusa and Akihabara) + JPY 4,000+ JPY 4,000
2) Delegate registration fee includes
(1) Admission to the opening ceremony, academic sessions, the networking dinner of Day 2, and the closing ceremony of Day 3, (2) conferencematerials, and (3) a bento lunch of Day 2.
3) Payment
All conference registration fees should be paid in Japanese Yen (JPY) via the online payment system. The system will be open in July 2015.
4) Cancellation
Sorry, the registration fee is not refundable.
5) Important notice
At least one author of each accepted paper must register and deliver a presentation in order for the paper to appear in the final versions of the conference program and the proceedings.
Hotel Information
Rhiga Royal Hotel will offer a 10 % discounted conference rate for a limited number of rooms. Call the hotel: +81−(0)3−5285−1121. Hotel Chinzanso is another recommended hotel near Waseda University. Cheaper hotels are located near Shinjyuku Station (30minutes to Waseda University).
For Further Information
Conference Director, Prof. Takeshi Matsui <>
Conference Co-chair from Korea, Prof. Dae Ryun Chang <
Conference Co-chair from China, Prof. Guoqun Fu <>
Conference Treasurers: Prof. Uno Kim
Prof. Narimasa Yokoyama
Program Committee Chair: Prof. Taotao Bi-Matsui
Editor-in-Chief of the Conference Proceedings: Prof. Akinori Ono
Conference Venue Manager: Mr. Mitsuru Kaneko <
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