2014 Season Closing Special Program
Positioning Your Organization for the Workforce of the Future!
Ken will deliver a fun, entertaining, and insightful vision on our future workforce.
Date: Monday, May 19th
Place: Castle of Knights, 1599 Memorial Drive, Chicopee
Time: 4:15 to 4:30 - Registration and Networking
4:30 to 4:45 - Announcements & Sponsor Information
4:45 to 6:00 - Program Presentation
Come explore the common sense, but very counter-intuitive realm of demography. During this presentation, Ken Gronbach will outline the many demographic changes that have already begun and will ultimately impact the productivity and overall performance of business ensuring that organizations will never be the same again.His presentation will include an overview of our local demographics and the changes on the horizon. His understanding of demographics, fertility, migration, aging, immigration and dying enables him to forecast societal, political, economic, cultural and commercial phenomena with uncanny accuracy.
Learn how companies can maintain quality leadership during the looming management shortage.
Discover what evolutions businesses will need to undertake to work with Generation Y?
Learn how to stem the brain drain of retiring Baby Boomers.
Discover why Human Resources’ leadership will inevitably need to navigate to the C-level.
Please email your registration to:
Be sure to note on your registration if you are requesting HRCI recertification credit.
Bring a Guest to this Session!
There is a $35 dinner fee for guests (payable at the door) and for “no shows” (those who do not cancel by noon on the business day prior to the meeting).
Biography: Kenneth W. Gronbach
Kenneth W. Gronbach is an internationally recognized expert in the field ofDemography and Generational Marketing. An accomplished President, CEO,keynote speaker and consultant, Ken has proven success in creating value,leading organizations and planning for the future with uncanny accuracy.
Ken is a marketing authority who regularly provides counsel to Fortune 500companies as well as large and small organizations and businesses across theUnited States. In his book “Common Census: The Counter-Intuitive Guide toGenerational Marketing,” Ken takes you through a fascinating common senseunderstanding of shifting demography and the related opportunities andconsequences. Ken’s best-selling book “Age Curve, How to Profit from the ComingDemographic Storm” was published by the American Management Association and was released in July2008. “Age Curve” presents the macro-economics of national and international shifting demography in away that can be understood and used by almost everyone. It has been called “Demography withoutTears.”
Ken is a graduate of California State University at Long Beach where he was selected as Alumni of theYear for 2009. He is the former president of KGA Advertising in Middletown, Connecticut, a retail advertising agency he founded in 1979 and ran for twenty–one years.
This program has been submitted for HRCI designation through the Human Resources Certificate Institute (HRCI) and we are awaiting confirmation. Please sign your attendance and document your email at the registration desk after the program. You must view the entire program to be eligible for recertification credit. Your certificate will be emailed to you 1-2 days after the event.
We are always looking for volunteers to help with activities and serve on various committees. Please check out our website at for more information. If you have a little time each month to devote to the success of our Chapter, please contact Allison Ebner for more information on the benefits of becoming a Chapter volunteer. Allison may be reached at:.
Allison Ebner
Vice President – HRMA WNE
413.355.5125
A special thank you to our generous program sponsors!