2013 SOUTHSIDE CYCLING SPONSORSHIP PROGRAM
Southside Cycling is a recreational bicycling club located in the south suburbs of metro Atlanta. Founded in 1998, the club reorganized in 2009 under new leadership. Since then, we’ve grown steadily in membership and reach through increased cycling interest and the generous contributions of our sponsors. We’ll finish the 2012 year with over 250 members who will ride over a quarter of a MILLION miles in the south suburbs and metro Atlanta. Southside Cycling members participate in dozens of organized charitable events throughout the year, presenting a positive image throughout and carrying our sponsors’ message in the community.
Club members represent an adult, upper and middle income demographic with interest in recreation, personal health and fitness and charitable giving. Membership is well balanced between men and women.
The club’s website is our main portal to the members and community. In addition to serving the club’s members, the ride calendar feature has become a valued resource to the cycling and fitness community.
SPONSORSHIP OPPORTUNITIES
For the 2013 season, Southside Cycling is offering a wide range of Sponsorship levels. Public recognition, visibility and exposure of your company or business with the SouthSide Cycling Club can be a win/win for both SouthSide Cycling Club and the sponsors.
Normal sponsorship runs for one calendar year (1 January-31 December). 2013 sponsorships will be accepted throughout the year so it is never too late or too early to make a commitment to the club. However, certain promotional items are produced only once- at the beginning of the year- so the only way to insure your logo is displayed throughout the year is to sign on early. We have found that our club clothing is extremely popular and offers some unique sponsorship advantages. The designs, however, are typically finalized in January, so again, time is of the essence.
PURPOSE OF SPONSORSHIP
The purpose of the SouthSide Cycling Club sponsorship program is to allow the club and its sponsors to expand their opportunities and help SouthSide Cycling Club members grow in the sport of cycling. We are looking for sponsors who are willing to share this mission by enhancing the cycling experience of our members and the community at the same time.
Our real value proposition to vendors and potential sponsors is access to our membership of dedicated cyclists and the community in which they ride. In addition, sponsorship provides the ability for one-of-a-kind marketing exposure via SouthSide Cycling Club’s website, member communications, charitable rides and USA Cycling sanctioned race and training events.
This program has been updated to entice our top-level sponsors to participate in financial contributions as well as continue in product/services discounts and giveaways which help fund club charitable, social and community outreach activities, as well as training and competitive events that bring product and business awareness to cyclists and the community as a whole.
OUR COMMITMENT TO YOU AS A SPONSOR
The Club appreciates how important it is that sponsors see value in their support of the club. In addition to helping the sponsor portray a positive image in the community, the Club actively encourages not only members but also casual and formal contacts made throughout the community to support your business. The Club will ensure that one of its officers acts as your ongoing contact. Throughout the year, you are invited to attend all club events including socials, meetings and rides. At those events you will be invited to come and promote any and all products and services you provide to not just our cyclists, but the community at large.
TYPES OF SPONSORSHIP
Financial contributions to SouthSide Cycling Club support our events, clothing sales and administrative costs. If your interest falls within a particular area of the club’s activities, for example the support of a particular charity or formation of a competitive race team, the use of your monies can be tailored to those events.
TAX EXEMPT STATUS
The SouthSide Cycling Club is a charitable organization recognized under section 501c4 of the IRS Code. While charitable contributions to the club are not normally tax deductible, certain contributions MAY be deductible as business expenses. Businesses considering a contribution are asked to consult their tax advisors. SouthSide Cycling’s Tax ID number is available upon request.
CLUB SPONSORSHIP LEVELS
Platinum Level - $5000 or greater
Gold Level- $2500-$4999
Silver Level- $1000-$2499
Bronze Level- $350- $999
Benefit / Bronze / Silver / Gold / PlatinumPreferred Logo Placement at the top of the Website / X / X
Prominent Logo Placement on Club Clothing (as available) / X / X
Logo recognition and link on the SouthSide Cycling Club website / X / X
Logo placement on club banners, displayed when the club participates in local events. / X / X / X / X
Custom branded club banner to hang in your place of business, if desired / X / X / X
Small Logo on club clothing / X / X
Logo recognition in event advertisements as space permits / X / X / X / X
Your Banner displayed on race day (Business must provide banner) / X / X / X
Promoted as a Senior Sponsor for one club event or race (Cash sponsorship only) / X
Your events and promotions displayed as a banner on the club’s homepage / X / X / X
Your key events and special promotions can be added to our calendar which is one of the busiest areas on the website / X / X
The following is an annual sponsorship agreement between the SouthSide Cycling Club and ______. I, ______am a legal representative for the above named business or entity and by signing this agree to the terms and conditions outlines in the sponsorship agreement that was provided with this form. Once accepted by SouthSide Cycling Club, this agreement shall be in force for the period specified below. Please complete the information below and initial each line you have selected. If you are not interested in continuing your previous sponsorship, please fill in the bottom of the form and return it as soon as possible.
Club Sponsor Level Selection
Select / Level / Amount of CommitmentGeneral Product/Services Sponsor / $
Bronze - $350-$999 / $
Silver - $1000-$2499 / $
Gold - $2500 -$4999 / $
Platinum - $5000 or greater / $
Duration of Sponsorship
Select / Number of Calendar Years / InitialsOne Calendar Year ending December 31st, 2013
Two Calendar Years ending December 31st, 2014
Three Calendar Years ending December 31st, 2014
I agree on this date ______to provide SouthSide Cycling Club a copy of this signed agreement either in hand or at the address below and not later than January 1st, 2013. Money for Club Sponsorship is due not later than January 31st, 2013. Within 15 days of receipt, the SouthSide Cycling Club President will review this agreement and if accepted, sign and return a copy to you.
Sponsor Signature ______
Printed Name ______
Telephone Number ______
Address ______
City, St, Zip ______
Club Sponsor Coordinator Signature______
SPONSOR CLOTHING EXAMPLES
The diagram shows examples of the placement of logos on our 2012 clothing. Logo placement and use is negotiable and dependent largely on the level of contribution of the sponsor.