2012-01-16 Press release
The Success for Endless Candles™ continues – the product line of battery driven LED candles increases all over Scandinavia.
The Swedish-American corporation Innovative Imports has expanded their product line of LED-candles to include an outdoor lantern and an LED string with mini diodes to be launched in two additional countries.
The Swedish-American corporation Innovative Imports launched during October 2010 a completely new kind of LED-candle available for consumers in stores under the brand name Endless Candles™. Endless Candles became a success and sold out completely in all of its initial 30 Bergendahl’s owned stores within one month. The success has grown during 2011 and the candles are now available in approximately 400 stores in Sweden and approximately 100 in Norway. Finland will be the next market to offer Endless Candles. Endless Candles are made out of wax, have a realistic looking frame and a timer, which makes the candles decorative and completely safe.
- “We have listened to our customers and developed an outdoor lantern- and grave memorial candle that can handle the Scandinavian climate as well as an LED –string that fits for various decoration purposes all year round, not just during Christmas”, comments Katarina C. Greene President, innovative Imports - the product owner of Endless Candles.
- “Innovative Imports’ marketing analysis showed itself to be even stronger in reality than in theory - We have filled a niche by creating a quality product and a stabile brand, even better than the LED-pillar candles we studied in the American market where the product is growing quickly within the home décor segment, Mrs. Greene continues
Innovative Imports’ new distributor for 2011 was Trademan AB, a Swedish distribution company with a broad network of retail customers in Sweden and Norway. Trademan has added both of the new products to their program.
Endless Candles product line is not just for consumers within the design- and home décor segment but also for hotels, restaurants, counties, hospitals, schools, and preschools as well as the spa- and gym segment etc.
- “A product like this, that is risk free from a fire standpoint, is very positive for the society. And the fact that the candles are realistic looking and creates very pleasant atmosphere is a great plus”, says Kristine Tånnander, Health Specialist Helsingborg’s Fire department.
– “Our launch last fall was perfectly timed which we have seen in this year’s results. We have had long-term goals from the beginning and one of them has been to establish a brand presence throughout Scandinavia which now has become reality with our expansion into Norway and Finland”, says Mrs. Greene.
– “We saw a great response from our focus on Endless Candles in 2011, and we are continuing our focused investment in this brand across the board, for example we are providing free samples to all accredited members of the press who attend FORMEX this year”, says Patrik Röijer, CEO at Trademan AB.
– “Our successful partners are showing by their results in the current economy that their way of looking at new products is setting an example for Sweden”, Ms. Greene concludes.
Media Contact: Katarina C. Greene, Peace of Mind Marketing, +1.720.341.2526, .
Innovative Imports is a trading company that focuses on imports and exports between the United States, China and Europe. The company handles everything from product research and product development to imports and market launch. Company shareholders are Katarina Greene who runs Peace of Mind Marketing and Claesson AB consisting of Ulrik Claesson.
FACT SHEET ENDLESS CANDLES ™ - The Original
Features:
- An electronic LED candle with functions throughout the year - around the clock (different colors and themes to suit any season).
- Decorative, authentic wax candle.
- Realistic flame.
- Automatic Timer Function - Set the timer for 4 or 8 hours at a particular time of day.
The candle will automatically turn on at the same time the next day and “burn” for 4 or 8 hours.
- The batteries last for about 1,000 hours for all C- battery driven pillar candles.
- Approximately 400 h “burn” time for tea candles and taper candles driven with 2xAA batteries.
- 10-15 h “burn” time for the rechargeable unit. (Batteries are not included but C batteries are available for sale as a separate item.)
- Endless Candles are also offered in several sizes, colors, patterns, and in tea lights, strings of miniature diodes, funeral and lantern candles, rechargeable candles, and taper candles.
- CE, WEEE and RoHs certified.
Areas of use:
- Fireproof, great around children, pets and flammable materials. No limits on how close the candle can be placed next to combustible items.
- Lantern and grave lights are moisture and wind resistance, great for outdoor usage.
- Pillar candles can withstand some moisture and are wind resistance, also works for outdoors usage.
- Additional home security and peace of mind with the built in timer when you are not at home.
- Eliminates wax stains.
- Environmentally friendly due to less waste material and soot issue.
- Saves time and energy.
- Does not generate any heat.
- Possible to come home to a welcoming and cozy home with the timer function.
- Creates a simple, safe and memorable atmosphere for weddings, parties and other celebrations.
- Let the candles glow in, for example, the bathroom for a whole evening without supervision.
About Endless Candles:
- Developed in collaboration between the United States and Scandinavia, products made in China.
- Endless Candles ™ is a registered trademark.
-
1