2009 AMA SUMMER MARKETING EDUCATORS’ CONFERENCE AWARDS
TRACK BEST PAPER AWARDS
Branding & Marketing Communications Track
‘Corporate Branding and the Influence of Employee Stereotypes’
Gary Davies (Manchester)
Rosa Chun(Manchester)
Channels of Distribution, Supply Chain Management, Business-to-Business
Marketing and Interorganizational Issues Track
‘Trusted Advisor-Partner Relationships: Reciprocal Trust, Relational Behaviors
and Relationship Outcomes’
Wayne Neu (CSU-San Marcos)
Gabriel Gonzalez (ArizonaStateUniversity)
MichaelW.Pass (SamHoustonUniversity)
Consumer Psychology & Behavior Track
‘The Influence of Change-focused Advertising Appeals and Self-referencing on Consumer Persuasion’
Julie Ruth (Rutgers)
Linda Tuncay (LoyolaUniversityChicago)
Atul Kulkarni (University of Illinois)
E-Commerce & Technology Track
‘Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds’
Stuart John Barnes (University of East Anglia)
Jan Mattson (RoskildeUniversity)
Global & Cross Cultural Track
‘Endorsing Product Brands Through a Standardized Corporate Brand –Cross National Perceptions and Effects’
Bernhard Swoboda (TrierUniversity)
Markus Meierer (University of Trier)
Dirk Morschett (University of Freibourg)
Marketing Education & Teaching InnovationTrack
‘The Relative Efficacy of Instructor-Based and Cooperative Learning Examination
Reviews on Student Performance’
Jane Lee Saber (RyersonUniversity)
Marketing Research & Technology Track
‘Using a Dynamic Choice Model to Estimate Tuition Elasticity’
Robert Carter (University of Louisville)
David J. Curry (University of Cincinnati)
Marketing Strategy/Marketing Management for Value Creation Track
‘Understanding Industry Commoditization: Its Nature and Role for Marketing Strategy Effectiveness’
Martin Reimann (University of Southern California/EGADE) Oliver Schilke (Stanford
University)
Jacquelyn S. Thomas (Southern MethodistUniversity)
New Product Development, Product Management andEntrepreneurship Track
‘New Product Alliances and Firm Stock Performance’
Sudha Mani (University of Texas-Arlington)
Xueming Luo (University of Texas-Arlington)
Public Policy & Ethical Issues Track
‘Marketing Wellness Internally: Exploring Health Risk Appraisal Variables’
Mary L.Marzec (University of Michigan)
Seung Pil Lee (University of Michigan)
T. Bettina Cornwell (University of Michigan)
Dee Edington (University of Michigan)
Retailing and Pricing Track
‘Information Value and Influence of Price on Quality Perception: Insights from Cue
Utilization Theory’
Elten Briggs (University of Texas-Arlington)
David Griffith (MichiganStateUniversity)
Hieu Nguyen (CaliforniaStateUniversity-LongBeach)
Sales & Sales Management Track
‘The Moderating Impact of Buyers’ Relationship Duration and Prior Sales Experience in Buyer-Salesperson Relationships’
Brian Rutherford (PurdueUniversity)
Adrienne Hall (PurdueUniversity)
Nwamaka A. Anaza (PurdueUniversity)
Services Marketing & Management Track
‘Route to Customer Satisfaction: Is it through the heart or the head?’
Nacef Mouri (GeorgeMasonUniversity)
Jaishankar Ganesh (University of CentralFlorida)
Consumer Psychology & Behavior Track
‘The Influence of Change-focused Advertising Appeals and Self-referencing on Consumer Persuasion’
Julie Ruth (Rutgers)
Linda Tuncay (LoyolaUniversityChicago)
Atul Kulkarni (University of Illinois)
Song Yao, Assistant Professor of Marketing,
KelloggSchool of Management, Northwestern University
“A Dynamic Model of Sponsored Search Advertising”
Advisor: Carl Mela, DukeUniversity
Stephanie Lawson, FloridaStateUniversity
Jeannette Mena, MichiganStateUniversity
Edward Ramirez, FloridaStateUniversity
Jaime (Jim) Salas, ArizonaStateUniversity
Ra’id Q. Shomali, Southern IllinoisUniversity –Carbondale
Yoojung Kim, University of Texas at Austin
October 2009 MarketingAcademics@AMA 1