2009 DECA Ontario Provincials Competitionfms
2009 DECA Ontario Provincials CompetitionFMS
Test 1002 FOOD MARKETING 1
1.Which of the following are examples of intellectual property that food marketing businesses can protect by registering trademarks:
A.New products and processes C.Distinctive names and symbols
B.Original novels and movies D.Creative formulas and ideas
2.Why would a supermarket chain decide to develop its own distribution system?
A.Intermediaries are unavailable. C.Profits would decline.
B.Service would decrease. D.Expenses are greater.
3.Some large supermarket chains have successfully integrated information sharing between channel members by incorporating ______between suppliers, warehouse, and store checkout.
A.bar codes and EDI C.outsourcing and EDI
B.PLUs and invoices D.bar codes and PLUs
4.A specialty food manufacturer selling its products through a toll-free phone system, a company web site, and several retailers is a legal example of
A.exclusive dealing. C.tying agreements.
B.dual distribution.D.restricted sales territories.
5.Which of the following is a marketing activity that a supermarket should coordinate with distribution in order to successfully sell its product:
A.Orientation C.Production
B.PromotionD.Competition
6.One branch in a large supermarket chain complaining about the aggressive pricing tactics used by another of the chain's branches in the same community is an example of ______channel conflict.
A.vertical C.external
B.horizontal D.functional
7.Why is it important for supermarket employees to identify sources that provide relevant, valid written material?
A.To compile a database C.To understand business communication
B.To read useful information D.To prepare a routine message
8.The employee didn't listen to the supermarket manager's explanation about how to perform a certain task because s/he had done a similar job before. Which of the following factors caused the employee not to listen effectively:
A.Past experiences C.Age differences
B.Attention span D.Language skills
9.The purpose of active listening is to
A.let the speaker know that you agree with the message and plan to act on it.
B.let the speaker know that the message has been received and understood.
C.give the speaker your opinion.
D.help make boring lectures more interesting.
10.A supermarket employee who is unable to answer a customer's question about where to find a specific brand of liquid laundry detergent needs additional training in
A.taking inventory. C.learning stock location.
B.replenishing stock. D.arranging displays.
11.What trait is being demonstrated when grocery store employees treat customers with respect and without prejudice?
A.Honesty C.Consideration
B.Integrity D.Empathy
12.What is a guideline for butcher shop employees to follow when handling disagreeable customers?
A.Act offended C.Serve promptly
B.Interrupt often D.Observe closely
13.An efficient way for a supermarket's warehouse employees to move cartons of goods with a forklift would be
A.with a towline. C.one at a time.
B.on a conveyor belt. D.as a palletized load.
14.A grocery store has opening stock value of $75,380, stock purchases of $21,925, net sales transactions of $89,150, and periodic stock count of $7,875. What is the store's dollar amount of inventory shrinkage?
A.$265 C.$280
B.$270 D.$295
15.What is an advantage to a grocery store of using a perpetual control system that maintains a continuous record of what the store buys and sells?
A.Predicts discrepancies C.Identifies overstocks
B.Verifies inventory levelsD.Estimates future sales
16.When processing a customer's special order, which of the following supermarket departments attaches adhesive price tags to the product package indicating the product's price by weight:
A.Dairy C.Canned goods
B.Delicatessen D.Frozen food
17.Which of the following is not a main function of distribution centers in the food marketing industry:
A.Sorting C.Storage
B.Delivery D.Consolidation
18.To ensure consumer safety and food quality, government regulations require that food marketers include manufacturing processes and ______on food labels.
A.prices C.contaminants
B.recipes D.ingredients
19.What type of utility is a grocery store trying to create when it develops a buying plan for the advance purchase of holiday items?
A.Place C.Form
B.Time D.Possession
20.Trademarks, copyrights, and patents are issued by the government in order to
A.provide for the public welfare. C.provide consumer protection.
B.protect private property.D.encourage/maintain competition.
21.One of the functions of certain types of taxes is to
A.regulate business activity. C.control employee compensation.
B.limit business profit. D.decrease employee liability.
22.A snack food manufacturer asks a team of its factory workers to determine if any inefficiencies existed in the company's production methods. The group recommended to management that the company replace its current manufacturing equipment with robots. What processes did the snack food manufacturer use to increase productivity?
A.Specialization, standardization, and division of labor
B.Research and development, quality circles, and automation
C.Participative decision making, flextime, and motivation
D.Mechanization, automation, and division of labor
23.During the peak phase of the business cycle, producers often
A.lay off workers. C.raise their prices.
B.earn less profit. D.lower their prices.
24.Rhonda would like to develop her desirable personal traits so she can be more successful at work. What is the first step she needs to take?
A.Exercise her desirable traits. C.Determine which traits are desirable.
B.Analyze her undesirable traits. D.Seek a mentor to help her.
25.When Juan has no customers, he will straighten shelves, do housekeeping, and rearrange the grocery store's displays. Juan's behavior is an example of what personal trait?
A.Interpersonal relationships C.Patience
B.Initiative D.Body language
26.Mary, a cashier at Krendal's grocery store, often frowns and shakes her finger when she is communicating with customers. Mary should try to develop self-control by controlling her
A.body language. C.patient behavior.
B.service attitude. D.listening skills.
27.The type of feedback that usually makes you want to change your behavior is
A.negative. C.positive.
B.complimentary. D.indifferent.
28.What should you do first before trying to persuade others?
A.Understand your audience. C.Explain the benefits.
B.Provide good information. D.Motivate others to act.
29.After Sarah reaches an agreement and establishes terms with Greg, she should
A.identify a fair compromise. C.assess the negotiating session.
B.change Greg's negotiating style. D.determine Greg's position and interests.
30.Lisa was interested in becoming a supermarket assistant manager but was told that she was not assertive enough for the job. What could Lisa begin to do in order to become more assertive?
A.Refrain from expressing her thoughts or ideas
B.Say "no" to all requests made of her
C.Prevent others from taking advantage of her
D.Do her work without asking for help from others
31.Which of the following is the first step in the coaching process:
A.Agree on goals. C.Identify the problem.
B.Get a response. D.Plan for improvement.
32.At Collin's Bakery, two coworkers who belong to different races ignored their racial difference and created a good working relationship. This is an example of
A.accepting people who are different. C.recognizing people's similarities.
B.learning from others who are different.D.having a positive attitude.
33.Of the following ownership investments, which allows access to an “expert” manager:
A.Stock mutual funds C.Real estate
B.Collectibles D.Stocks
34.Grocery store managers use accounting information to help them to
A.pay labor union dues. C.calculate excise taxes.
B.reduce insurance premiums. D.allocate their funds.
35.When preparing a balance sheet, which of the following would a bakery owner categorize as a fixed asset:
A.Equipment C.Inventory
B.Cash D.Payroll
36.A supermarket chain that loses items to theft includes those items in which category of the income statement?
A.Capital goods C.Cost of goods sold/cost of sales
B.Long-term liability D.Operating expenses
37.Which of the following factors impact currency exchange rates when food distributors sell goods to businesses that are located in different countries:
A.Interest rates and food value C.Food quality and inflation rates
B.Food value and food quality D.Interest rates and inflation rates
38.What amount will a bakery deposit in its bank account at the end of the day based on the following information: $536.40 in cash sales, $128.75 in checks, $276.20 in credit-card sales, and opening change fund of $50?
A.$715.15 C.$891.35
B.$665.15 D.$941.35
39.What is one way that a cereal manufacturer might use marketing information?
A.To interpret findings C.To calculate statistics
B.To develop new products D.To identify new vendors
40.Which of the following is an example of a grocer obtaining marketing information about consumers in a way that might be considered unethical:
A.Developing a scientific experiment
B.Conducting a random survey
C.Sending questionnaires to a specific audience
D.Offering a free product in exchange for personal data
41.Grocery store chains can retrieve external marketing data by accessing
A.accounts receivable summaries. C.web-based information services.
B.computer-generated sales reports. D.inventory management records.
42.Grocery stores need a great deal of information in order to make effective decisions and solve specific problems. This information is usually obtained through
A.marketing research. C.observation.
B.financial management. D.data analysis.
43.Food marketing businesses often review salespersons' call records and lost-business reports in order to make effective ______decisions.
A.hiring C.marketing
B.financing D.warehousing
44.Which of the following would a food marketer use to collect information about customer attitudes:
A.Questionnaires C.Samples
B.Government reports D.Consumer panels
45.One principle on which the marketing concept is based is that a food marketing business should be able to meet its own goals when it
A.achieves maximum production. C.sells products at fair and reasonable prices.
B.focuses on the wants/needs of the business. D.uses promotion effectively.
46.The Martin Baby Food Company determines that it wants to build a second plant in another region of the country. This is an example of a marketing
A.goal. C.strategy.
B.tactic. D.plan.
47.Which question do supermarket customers ask in behavioral segmentation?
A.How will the product benefit me? C.Where can I buy the product?
B.How much does the product cost?D.When will the product be available?
48.When a supermarket chain develops a comprehensive marketing plan, it should always include objectives that are
A.inflexible. C.short-term.
B.vague. D.action-oriented.
49.Why should a supermarket evaluate its internal environment when changes are occurring in its external environment?
A.To improve distribution C.To revise pricing
B.To update advertising D.To remain competitive
50.A cereal manufacturer expects product sales to decrease during the coming year. How does this information affect product production?
A.Production should decrease. C.Production should increase.
B.Production should remain the same. D.Production should not be affected.
51.Sara is a supermarket buyer who is sending an e-mail message to her coworker. Which of the following e-mail options provides a brief statement about the content of Sara's message:
A.Send C.To
B.Subject D.Reply
52.Many food markets have speeded up the checkout process by installing computers and scanners that read ______codes.
A.ZIP C.UPC
B.GRP D.UPS
53.Certain health and safety regulations require many types of specialty-food businesses to
A.routinely inspect equipment. C.offer exercise programs.
B.purchase new machinery. D.install security cameras.
54.Many grocery stores train employees to give basic assistance to any ill or injured person until professional help arrives. This assistance is called
A.the Heimlich maneuver. C.911.
B.CPR. D.first aid.
55.A bakery buying certain office products from a specific vendor that delivers at predetermined times and guarantees a set price for one year is an example of using the ______purchasing method.
A.blank-check C.standing-order
B.competitive-bid D.lowest-bidder
56.Amy, an employee at Tasty Snack Foods, helps the company control expenses by which of the following actions:
A.Bringing lunch from home instead of buying it C.Giving customers personalized service
B.Using suggestion selling D.Coming back from lunch and breaks on time
57.Why should supermarket cashiers count the currency and coins in their cash drawers at the beginning of their shifts?
A.So cashiers can organize their cash drawers to their specifications
B.So managers can calculate the previous day's profit margin
C.To verify that the fund is equal to the previous day's total sales
D.To verify that the opening change fund is accurate
58.Specialty food markets that sell expensive imported items might keep the items in locked compartments to
A.prevent contamination. C.guarantee food safety.
B.maintain security. D.control the temperature.
59.For a food-marketing business, obtaining the correct amount of food items at the right time are main objectives of the ______process.
A.ordering C.pricing
B.selling D.buying
60.Your goal is to become a regional manager for a national supermarket chain within five years after your hiring. This goal would be classified as a ______goal.
A.short-term, financial C.short-term, social
B.long-term, educational D.long-term, career
61.Which of the following industries exist to protect food-marketing businesses from financial losses:
A.Marketing research C.Operations management
B.Insurance D.Accounting
62.When completing job applications, the applicants should sign their
A.last names first. C.initials only.
B.favorite nicknames. D.proper names.
63.Raul has been promoted to a management position at the Fast and Friendly Supermarket. So he can effectively communicate with the employees that report to him, Raul needs to have excellent ______skills.
A.mathematical C.creative
B.manual D.interpersonal
64.Two common methods for locating a professional organization/association that satisfies the needs of a prospective member are
A.contacting group headquarters or hoping to be sent an invitation.
B.questioning other people or contacting group headquarters.
C.purchasing a classified advertisement or questioning other people.
D.hoping to be sent an invitation or purchasing a classified advertisement.
65.Which of the following supermarket employees are responsible for inspecting merchandise, checking expiration dates, and arranging displays:
A.Management staff C.Stock personnel
B.Courtesy clerks D.Grocery cashiers
66.King's Food Mart spends less on advertising than Cameron's Supermarket. Both stores sell the same products, but Cameron's Supermarket charges higher prices than King Food Mart. Which of the following factors has affected the prices of the store:
A.Supply C.Product
B.Promotion D.Place
67.One way that many grocery stores use technology to reduce the costs associated with marking prices on products is by using
A.automated inventory systems. C.preprinted gummed labels.
B.computer-generated tags. D.electronic scanning devices.
68.Which of the following is an illegal pricing practice that attempts to eliminate competition:
A.Promotional C.Predatory
B.Penetration D.Preferential
69.What type of pricing do supermarkets often use during promotions because their competitors are using that type of pricing to attract customers?
A.Equilibrium C.Market clearing
B.Prestige D.Loss leader
70.A snack-food company's president, vice president, treasurer, and all department managers review ideas for new products. If an idea is acceptable to them, it is passed on to others in the business for development. This method is known as product/service planning by
A.acquisition. C.venture teams.
B.product-planning committee.D.new-product departments.
71.Advertising efforts for a food item that is in the growth stage of the product life cycle usually focus on
A.alternative product uses. C.customer satisfaction.
B.product benefits. D.low prices.
72.A primary characteristic of food marketers who can recognize market opportunity is that they are
A.trustworthy. C.observant.
B.educated. D.detail-oriented.
73.Which of the following is an example of internal resources that food marketers often use to generate product ideas:
A.Customers C.Employees
B.Competitors D.Agencies
74.A seller's or manufacturer's promise to stand behind a grocery store display unit is called a product
A.testimonial. C.guide.
B.application. D.warranty.
75.When a food manufacturer emphasizes a food item's degree of excellence, it is positioning the product by its
A.market. C.quality.
B.competition. D.skill.
76.Coca-Cola, Eastman Kodak, and Pillsbury are examples of ______brands.
A.generic C.private
B.national D.unprotected
77.If a grocery store's frozen food department made $8,760 in sales, and the average inventory was $2,320, what is the rate of stock turnover?
A..75 C..26
B.3.78D.4.56
78.Superior Supermarket expects monthly sales of $265,500, markdowns equaling 5% of sales, and employee discounts equaling 3% of sales. Calculate the supermarket's planned reductions.
A.$21,240 C.$15,930
B.$18,585 D.$23,895
79.One way that supermarket buyers determine what products to purchase is by
A.analyzing sales forecasting reports for the previous year.
B.estimating each supplier's price increases and net sales.
C.identifying upcoming seasonal events and holiday traditions.
D.evaluating the purchasing habits of convenience stores.
80.What internal marketing factor should a local gourmet market consider when deciding how to promote a new delivery service that will be available only to customers in the downtown area?
A.Price C.Legal
B.Place D.Social
81.What type of promotion would the Friendly Food Mart grocery store chain use to inform consumers about the company's commitment to social and environmental issues?
A.Product C.Primary
B.Institutional D.Secondary
82.How have technological advancements enhanced a small food marketing business's ability to promote its products?
A.Information can be communicated by more venues, and messages can be customized.
B.Small companies now have more money to spend on promotional activities.
C.Less time and creativity are required to develop effective promotional campaigns.
D.Most companies need fewer channels to coordinate and carry out promotional activities.
83.Which of the following examples is a promotional activity that a government regulates in order to maintain a fair environment among grocery store competitors in the marketplace:
A.Telemarketing sales C.Direct mail
B.Bait-and-switch contests D.Comparison advertising
84.A character in a movie eating a certain brand of candy is an example of
A.out-of-home media. C.movie theater advertising.
B.product placement. D.broadcast media.
85.When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A.producer. C.price.
B.uses.D.features.
86.A special event that involves a supermarket holding a contest, demonstrating food preparation techniques, and giving away free samples and gifts is a type of