Town of Tillsonburg
2008 Business Plan - 7 –
Business Improvement Area
TOWN OF TILLSONBURG
2008 BUSINESS PLAN
BUSINESS IMPROVEMENT AREA
Business Improvement Area
1) Program Mission Statement:
To utilize the combined strength of all the members in the Business Improvement area to beautify and promote the downtown in order to maintain the commercial core of the Tillsonburg as the district with the highest order of retail shopping capable of meeting the day to day and specialty needs of the residents of the Town of Tillsonburg and surrounding areas.
2) Core Businesses:
Key Customers
Ø 250 shops & services in downtown
Ø Council
Ø Public
Ø Visitors & tourists
Ø Prospective business owners/ entrepreneurs
Core Businesses/Services
Ø Commercial, Office, Administrative, Cultural, Entertainment, Recreational, Institutional, Open Space and Multiple Residential Uses.
Ø Monitor land use applications that impact on Business Improvement Area.
Non-Core Businesses/Services/Activities
Ø Tourist/ Visitors
Legislated Standards
Ø Municipal Act, R.S.O. 2001
Program Map
BusinessImprovement
Area
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| / | / |
Operational / Beautification / Promotion
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Coordinator / Christmas Decorations / Spring Promotion
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Bank Charges / Parks Department / Sidewalk Days
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Meeting Expenses / PUC Bulbs / Experience Tillsonburg
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Newsletters / Benches Repair / Santa Claus Parade
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Memberships / Trees Ongoing Program / Down Home Country
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Legal Costs / Signage- entrance, way finding, parking / Christmas Promotion
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Zoning Approvals / Signs Maintenance / Flags/Banners
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Traffic Approvals
3) Performance Measures:
Measure / 2004 / 2005 / 2006 / 2007 / 2008Output Measures – Quantity
Number of Members – Property Owners
Number of Members - Tenants
Vacancy Rate
Total Assessment
# of Promotional Events / 5 / 5 / 5
Efficiency Measures - $ Cost
# of Participants in Sidewalk Days
# of Participants in Lawn/Craft Sale
Total Levy/#of Active Businesses
Effectiveness/Customer Service
# of Newsletters / 6 / 6 / 6
# of Seminars
4) Future Directions (Longer Term):
Ø Replace garbage receptacles
Ø replacement/additional Christmas Lights
Ø heritage street lights
5) Current Directions (Short Term):
Ø Implement customer satisfaction survey
Ø Communication – quarterly newsletters – consider electronic distribution
Ø Review merits of MainStreet Program
Ø Municipal election – appointment of Board of Management
Ø Recruitment of membership at large to assist with Beautification and Promotions Committees
6) Key Linkages with Business Plans of Other Programs
Ø Coordinate efforts with Mayor’s Task Force for South-end Redevelopment
Ø Coordinate efforts with Chamber of Commerce
Ø Beautification Chair representative on Town’s Tree Committee
Ø Parks & Recreation re Beautification of BIA
7) Program Delivery Plan
(a) How is the program delivered now and at what level?
Ø 7 Board members
Ø Member property list attached
Ø Area Map attached
Ø full-time coordinator
Ø info delivery to members Board Member hand-delivery
Ø Communication through newsletters
Ø Monthly meetings – 3rd Wednesday of each month at 7:00 pm in the Corporate Office, Council Chambers
Ø Annual general meeting – 1st week of October – nominations for Board of Management appointment for new term takes place in each municipal election year
(b) What has been decided on how the program will be delivered and at what levels the program will be delivered in the future?
Changes Mandated by Other Levels of Government
Ø New Municipal Act
o Budget approval
o Establishment and termination of business improvement area
Political Direction Received
Ø Council Representative
Ø Municipal Council appoints Board of Management
Professional Judgment of Staff
Ø Board of Management to network with outside BIA resources to build alliances and gain efficiencies by reducing duplication
Input from Board Members
Ø Agenda items
Ø Information from other sources
(c) Implementation of changes required to move from (a) to (b)
Ø Join provincial or regional BIA Association
8) Key Goals/Objectives of Program by Year
2009 Goals/Objectives / Additional Costs (Savings) if Applicable / Quarter of Expected Completion
9) Human Resources Allocation/Deployment Plan
Service / FTE Requirements by Year2006 / 2007 / 2008 / 2009 / 2010
Co-ordinator / .75 / 1.0
Total Program FTE Requirements / .75 / 1.0
Change from Previous Year / 700% / 25%
Significant Variances
Ø None
Access & Equity
Ø Coordinator contact for the public
Ø Director of Corporate Services/Treasurer of the Town acts as Treasurer of BIA
Training and Development
Ø MainStreet Program in London/Aylmer
Performance Management
Ø To be measured by membership satisfaction survey
Other issues
Ø Additional members
10) Information/Other Technology Plan
Ø Web Page
Ø Board members
Ø Meeting times
Ø Mission statements
Ø Number of shops & services
Ø Newsletters
Ø As seen in SWO magazine promotion
11) Other Resources Plan
Asset Type / Requirements/Condition/Replacement PlanOBIA / Redefine boundaries – map attached
Parking Needs / Dependant upon boundary adjustments
Meeting Space / Committee Room Corporate Office/Board Room CSC
BIA Membership / Property owners & tenants - list attached
12) Map of BIA Area