2007 DECA Ontario RegionalsFMS
Test 927 FOOD MARKETING 1
1.Which of the following are examples of intellectual property that food marketing businesses can protect by registering trademarks:
A.New products and processes C.Distinctive names and symbols
B.Original novels and movies D.Creative formulas and ideas
2.Why would a supermarket chain decide to develop its own distribution system?
A.Service would decrease. C.Profits would decline.
B.Intermediaries are unavailable.D.Expenses are greater.
3.Which department would a marketing manager for a chain of convenience stores contact to make sure that enough product is on hand for an upcoming promotion?
A.Customer Service C.Accounting
B.Shipping D.Purchasing
4.What is one way that food marketing businesses use satellite technology in the distribution function?
A.To track shipments C.To locate vendors
B.To gain remote access D.To download orders
5.Why is reverse distribution an ethical business practice?
A.Reduces operating expenses C.Helps to lower prices
B.Helps to save natural resourcesD.Reduces staffing requirements
6.An intermediary function that makes food products available to consumers where they are wanted and needed is
A.extending credit. C.servicing sales.
B.transporting and storing.D.providing management services.
7.To enunciate when speaking to customers means to
A.talk fast. C.run words together.
B.talk slowly. D.pronounce words clearly.
8.Which of the following is a technique you can use to demonstrate a positive attitude over the telephone:
A.Shut out all distractions while talking. C.Be informed about your business's rules.
B.Use a wide vocabulary in conversations.D.Smile when you answer the telephone.
9.When participating in group discussions, it is often helpful to
A.interrupt a speaker. C.appoint a leader.
B.try to socialize. D.be aggressive.
10.What do employees within a grocery store often use as a means of communicating informally with each other?
A.Grapevine C.Internet
B.Memorandum D.Newsletter
11.Why is it a benefit to a grocery store for its employees to be knowledgeable about the location of area attractions?
A.Employees can reduce the store's expenses.
B.Employees can earn tips for their helpfulness.
C.Employees can give customers accurate directions.
D.Employees can direct customers to competitors' locations.
12.What is an effective technique for supermarket employees to use when explaining business policies to difficult customers?
A.Stay calm. C.Be impatient.
B.Act angry. D.Talk loudly.
13.Which of the following grocery store employees should be made aware of customers' complaints about specific food products in order to prevent future complaints:
A.Security officers C.Cashiers
B.Store buyers D.Receiving clerks
14.Why is it important for a grocery store to quickly route new deliveries of dairy products to the sales floor?
A.To open up space in the receiving area C.To set up promotional displays
B.To maintain the correct temperatureD.To provide new items to customers
15.A convenience store has opening stock value of $368,250, buys an additional $72,500 worth of goods, and has sales of $194,625. If the periodic stock count is $244,850, what is the dollar amount of inventory shrinkage?
A.$1,275 C.$1,445
B.$1,195 D.$1,725
16.One of the functions of intermediaries in the food marketing industry is to
A.establish a receiving schedule. C.simplify the distribution process.
B.organize the inventory system. D.purchase the storage equipment.
17.Because The Tasty Treat Company purchases gourmet desserts from specific bakers and then sells the desserts to small grocery stores, it is a ______wholesaler.
A.broadline C.full
B.specialty D.narrowline
18.Which of the following businesses would receive the most utility from owning a popcorn machine:
A.Clothing store C.Grocery store
B.Real estate agency D.Movie theater
19.Operations management is demonstrated in which of the following phrases:
A.Keeping accurate financial records C.Planning for future success
B.Producing food goods and services D.Hiring supermarket qualified employees
20.Which of the following types of economic systems adopts the fewest new ideas or improvements:
A.Command C.Market
B.Socialist command D.Traditional
21.A food marketing manager whose workers perform specialized job tasks decides to offer employees cash bonuses for suggesting ways to improve the work environment. This is an example of trying to
A.offer job enlargement. C.set up job rotation.
B.increase job satisfaction.D.create division of labor.
22.Low unemployment levels lead to higher wages for employees, which often results in an increase in the
A.money market. C.inflation rate.
B.price index. D.poverty level.
23.What is the cost of farm machinery if a food producer buys two tractors for $372,500 each from a business in another country and must pay an 8% tariff?
A.$402,300 C.$685,400
B.$804,600 D.$745,000
24.Which of the following is an effect that the growth of international trade has had on the food marketing industry:
A.Increased competition C.Decreased options
B.Increased independence D.Decreased availability
25.Which of the following is not a factor in your image of yourself:
A.Personal traits C.Life roles
B.Concept testingD.Skills and abilities
26.John trains new employees in his supermarket department. He has just been informed that he will also be responsible for training new employees in a different department. Which of the following personality traits does John need most:
A.Loyalty C.Initiative
B.Empathy D.Adaptability
27.Wherever you go, you strive to follow the rules, tell the truth, work hard, and behave properly. You take ownership of yourself and your own actions. You display a high degree of ______responsibility.
A.social C.legal
B.personal D.ethical
28.One of the benefits of having self-control is that it helps you to
A.be aggressive. C.avoid anger.
B.maintain your dignity. D.eliminate stress.
29.What personal characteristic can be valuable in helping you to react appropriately to unfair criticism?
A.Pessimism C.Self-control
B.Impatience D.Egotism
30.One of the benefits of having empathy is the development of relationships that are positive and
A.erratic. C.harmonious.
B.continuous. D.competitive.
31.The sender of a verbal message can determine whether s/he is being understood by
A.observing feedback from the receiver. C.organizing the message.
B.repeating the message. D.using appropriate gestures.
32.In order to form effective relationships at work, you should
A.act the same in all situations and with all people.
B.develop a casual relationship with the people at work.
C.consider the number of people with whom you are in contact.
D.adapt human relations skills to the different work situations.
33.Which of the following is the opportunity cost for a person who decides to place $500 in the bank rather than purchase something s/he really wants but does not need:
A.Higher discretionary income C.Lower salary or wages
B.Immediate gratification D.Long-term dissatisfaction
34.What do food marketing companies try to accomplish when extending credit to customers?
A.Increase sales C.Reduce assets
B.Reduce expenses D.Increase liabilities
35.How does insurance benefit a health food market?
A.Enhances economic utility C.Lowers personal tax obligation
B.Reduces security needs D.Protects against financial loss
36.In order for an accounting system to be useful to the food marketing business, the accounting information it contains must be
A.recorded using the accrual method. C.posted by an accountant.
B.approved by the chief executive officer. D.accurate and up-to-date.
37.Calculate a grocery store's gross profit if its profit-and-loss statement lists revenue of $640,400, cost of goods sold of $380,200, and operating expenses of $145,500.
A.$260,200 C.$340,500
B.$114,700 D.$494,900
38.The format of a particular budget report
A.is unique to each department and manager. C.is flexible and unimportant.
B.is standardized and does not change. D.can change to meet a manager's needs.
39.One reason why a grocery store chain might gather marketing information is to
A.remain competitive. C.manipulate data.
B.control customers. D.eliminate risks.
40.Food marketing businesses that obtain information about competitors with the use of questionable techniques, even though these techniques are legal, are often behaving
A.unethically. C.carelessly.
B.aggressively. D.recklessly.
41.Which of the following is essential to all marketing research:
A.Secondary data C.Frequency
B.Primary data D.Accuracy
42.One way to quickly process raw marketing data into meaningful information is to use computer software with
A.text formatting. C.framing applications.
B.tabulation capabilities. D.graphic templates.
43.Which of the following statements is an example of a measure of central tendency:
A.Twelve members of the community swim team are fifteen years old.
B.The average U.S. male buys frozen pizza four times every thirty days.
C.Morrow County gasoline taxes have increased 15 percent in six months.
D.The distance between point A and point B is 55 kilometers.
44.It is Steve's responsibility at his company to make decisions as to what the cereal manufacturer will produce and sell. What kind of marketing work does Steve do?
A.Promotion C.Planning
B.Pricing D.Distribution
45.Product, place, promotion, and price are the elements of
A.advertising. C.selling.
B.publicity. D.marketing.
46.Which question do supermarket customers ask in behavioral segmentation?
A.How much does the product cost? C.Where can I buy the product?
B.How will the product benefit me?D.When will the product be available?
47.Which of the following is one of the main components of a marketing plan:
A.Strategy C.Regulations
B.Technology D.Competitors
48.An international soft-drink company that wants to add bottled spring water to its product mix has determined there are four major brands that currently hold the majority of the market share for that product. The strengths and weaknesses of each potential competitor have been examined. This is an example of a(n)
A.purpose and mission. C.action plan.
B.marketing strategy. D.situation analysis.
49.Convenience stores often use the information in sales forecasts to ______for popular products.
A.create demand C.manage risks
B.plan promotions D.offer rebates
50.The use of radio frequency data communication (RFDC) allows supermarkets to quickly perform which of the following tasks:
A.Interact with employees on a daily basis C.Print updated price labels
B.Offer online shopping services D.Verify prices of returned products
51.Which of the following would most likely appear in an e-mail message subject line:
A.Your Confirmation Number C.Dear Tracy
B. D.Letter123.doc
52.Many presentation software programs allow users to
A.publish web pages. C.include voice narration.
B.copyright their graphics. D.design organizational charts.
53.The increased use of computers and telecommunications equipment is fueling the trend in the food marketing business that allows many employees to
A.perform routine tasks. C.compete with coworkers.
B.participate in management. D.work in various locations.
54.A supermarket deli department neglecting to refrigerate prepared foods may be the cause of
A.accidents. C.malnutrition.
B.allergies. D.contamination.
55.When opening the health food store in the morning, what should employees do before entering the building?
A.Check the outside lighting. C.Make sure the door is locked.
B.Turn off the security alarm. D.Count the cars parked in the lot.
56.To make sure that hot food items are being maintained at the correct temperature, supermarket deli department employees should check the temperature in the
A.center of the items. C.serving pans.
B.cooking equipment. D.holding unit.
57.Determine whether the following statement is true or false: Food marketing employees must be taught how to use equipment properly and the potential dangers of not doing so.
A.False; employees understand the hazards of misusing equipment.
B.False; employees know which equipment is dangerous and which is not.
C.True; well-trained employees always use safety precautions.
D.True; the business is responsible for creating a safe work environment.
58.Your employer has asked you to make an urgent call to an out-of-state vendor regarding a shipment of specialty food items. Instead, you make a long-distance call to a relative. Which of the following have you committed:
A.Pilferage C.Robbery
B.Fraud D.Burglary
59.Are the outputs of production limited to tangible items?
A.No, outputs are limited to intangible items. C.No, outputs can be tangible or intangible.
B.Yes, outputs are limited to tangible items.D.Yes, outputs are tangible goods and services.
60.Three employees regularly use the food marketing business's postage machine for their personal mail. If they each take 39 cents worth of postage four times a week, calculate the amount they are adding to the business's expense in a year.
A.$239.39 C.$251.31
B.$243.36 D.$227.35
61.Which of the following is a component of the people resource:
A.Skill C.Income
B.Attitude D.Time
62.Goals which normally take a year or more to achieve are referred to as ______goals.
A.immediate C.long-term
B.intermediate D.short-term
63.Cameron's parents are divorcing, and the situation is really stressing him out. This is an example of a ______problem.
A.school C.work
B.peer D.personal
64.An advantage to food marketing businesses of hiring employees who are creative is that these employees usually are able to work
A.on routine and repetitious tasks. C.on several projects at the same time.
B.effectively with less talented people. D.with a high level of supervision.
65.Sharon is completing a job application form that asks why she left her previous job. An appropriate guideline for Sharon to use in answering this question would be to
A.be totally honest and open about her previous situation.
B.avoid making any negative statements about the firm she left.
C.say that she would rather not discuss the reason she left.
D.describe the problems that caused her to leave.
66.Which of the following should an applicant stress when writing a letter of application:
A.Qualifications C.References
B.Personal information D.Salary expectations
67.Which of the following is a typical trade show activity that benefits the food marketing businesses participating in the trade show:
A.Product demonstrations C.On-the-job training
B.Management workshops D.Staff meetings
68.Which of the following is an example of a retail food marketing business:
A.Coffee shop C.Convenience store
B.Variety store D.Ice cream shop
69.Under which of the following circumstances might a cereal manufacturer consider increasing its prices:
A.Earnings are decreasing. C.Growth is declining.
B.Unemployment is rising. D.Economy is booming.
70.Which of the following is a procedure developed by advances in technology that many supermarkets are using to attach prices to products:
A.Electronic marking C.Optical scanning
B.Digital processing D.Magnetic transferring
71.In order to achieve its goals, a grocery store should choose selling prices according to its
A.permanent pricing goals. C.operating expenses.
B.competitors' prices. D.pricing objectives.
72.A snack-food company's president, vice president, treasurer, and all department managers review ideas for new products. If an idea is acceptable to them it is passed on to others in the business for development. This method is known as product/service planning by
A.venture teams. C.product-planning committee.
B.acquisition. D.new-product departments.
73.Advertising efforts for a food item that is in the growth stage of the product life cycle usually focus on
A.customer satisfaction. C.alternative product uses.
B.product benefits. D.low prices.
74.When Devon had an idea for a new snack-food product option based on an existing product, the new product is called a(n)
A.substitute. C.model replacement.
B.brainstorm. D.intangible item.
75.ABC Company is considering offering a guarantee on its supermarket display cases. If ABC decides to offer guarantees, the guarantees should
A.apply to both goods and services. C.be limited to services.
B.apply to previously sold goods. D.be limited to goods.
76.Oreo's, Chips Ahoy, and Teddy Grahams are all cookies produced by Nabisco. The cookies are an example of a product
A.mix. C.item.
B.line. D.assortment.
77.What is a grocery store's open-to-buy for the month if it has planned purchases of $93,450, purchase commitments of $60,750, planned reductions of $2,100, and 2% discounts for employees?
A.$30,600 C.$34,500
B.$32,700 D.$36,400
78.A well-known company developed the first tissues that were enhanced with lotion. What strategy was most likely used to initially position the product in the marketplace?
A.Competition C.Price
B.Benefits D.Image
79.The hollow tree on a Keebler cookie package is an example of a
A.brand mark. C.trade name.
B.trade character. D.brand name.
80.Which of the following is an internal marketing factor that a grocery store should consider when deciding which promotional tools to use:
A.Culture C.Price
B.Demand D.Technology
81.An example of primary product promotion is
A.Cheer versus Tide. C.soft drinks versus fruit juices.
B.Coke versus Pepsi. D.Tropicana versus Citrus Hill.
82.Governments impose regulations on promotional activities such as sweepstakes and contests to reduce incidents that result in
A.slander. C.fraud.
B.tax evasion. D.price fixing.
83.As the owner of a small butcher shop in a suburban area, where would you concentrate the majority of your advertising budget in order to reach your target market?
A.Television B. RadioC.MagazinesD.Newspapers
84.A print advertisement that lists the ingredients of a food product is an example of which type of copy?
A.Benefit B. FeatureC.ClaimD.Action
85.Which of the following is an advantage to supermarket chains of using direct mail to promote a product:
A.Predictable delivery times C.Massive audience appeal
B.Low production costs D.Selection of recipients
86.Which of the following is a main purpose of visual merchandising:
A.To store supplies C.To attract attention
B.To please vendors D.To arrange inventory
87.Which of the following is true about preparing sketches of a supermarket display before the display is constructed:
A.It should only be done for large supermarkets.
B.It is time consuming and inefficient.
C.It is costly and should be avoided.
D.It should improve the quality of the display.
88.The ultimate purpose of point-of-purchase displays is to ______customers.
A.stimulate buying action by C.distract
B.attract the attention of D.entertain
89.Ryan is developing a promotional plan for his bakery. Which of the following statements is he likely to write:
A.Fifty-five percent of the budget will be spent on advertising.
B.The window display lighting needs to be increased.
C.Our decorations need to be repaired, updated, or discarded.
D.There is $10,000 available for purchasing stock.
90.Brittany knows her supermarket supply products inside and out. She knows all their features and is able to explain them in terms of benefits for specific customers. Which characteristic of a successful salesperson does Brittany display?
A.Ethics C.Self-confidence
B.Self-motivation D.Product knowledge