Becky B. Potts
1192 East Draper Parkway, Box 343 | Draper, UT 84020 | (801) 550-8378 |
Business Executive
Driving growth and profitability for World Class results
ü Executive Qualifications: 20-plus-year career spans strategic and tactical planning, quality control, business development, distribution, marketing and public affairs. Expertise in upstarts, mergers and acquired markets.
ü General Management: Presided over $1 Billion in annual sales and over one million customers for AT&T Wireless. Consistently achieves and maintains largest market share.
ü Pioneering Leadership: Forged partnership between Cingular Wireless and key Indirect Partner, opening 60 new store locations in two states since 2004. At XEROX, signed largest deal ever at $11 Million.
ü Organizational Direction: Strong communicator. Able to achieve buy in across diverse groups and rally others to a common goal. Career-long success in maintaining the lowest turnover company wide.
Experience and Accomplishments
VP & General Manager; Director of Sales, Distribution and Marketing
AT&T Wireless / Cingular Wireless, Salt Lake City, UT 1994 – Oct. 2005
Accountable for $1 Billion in annual sales and over one million customers. Managed all distribution channels, personnel and performance goals for Utah, Idaho, Colorado, and Nebraska (Government, Corporate, Retail Stores, Dealers, Wholesalers and Direct Mail). Channels comprised of over 700 internal employees and hundreds of distribution points. Integrated two divisions, leveraging new technology and organizational efficiencies. Promoted through positions of increasing responsibility, then helped manage the transition/merger with Cingular Wireless.
· Ranked #1 District in the nation for two consecutive years.
· Achieved #1 market share growth year-over-year. Expanded company-owned stores from five to 16.
· Led and directed all aspects of major sponsorship of the 2002 Olympic Winter Games.
· Surpassed goals with 325% subscriber growth and ultimately over 50% adaptation in market penetration.
· Achieved 10% to 47% annual subscriber growth during tenure.
· Managed the successful launch of leading edge digital technologies in multiple states.
· Implemented performance management programs that achieved 100% participation and impressive sales achievements for all sales channels.
· Consistently maintained high customer ratings for Sales, Service and System performance.
Center Sales Manager & General Manager of Business Services
XEROX Corporation, Montebello, Santa Fe Springs and Irvine, CA 1980 – 1994
Promoted aggressively through positions of increased responsibility. Opened new office and built group from ground up. Implemented automated procedures for administrative, production, and sales departments that resulted in streamlined processes and increased profit margins.
· Identified, structured and signed the largest-to-date outsourcing contract in the Xerox organization, contributing $11 Million in sales over three-year contract period. This deal opened new possibilities for XEROX and transformed company practices. As a result, offered position as Head Negotiator of $1+ Million deals.
· Realized the highest customer retention rating in the country for three consecutive years.
· Secured $13 Million in annual sales, increasing revenue by more than 300% over a four-year period.
· Earned “President’s Club Award” ten times.
· Led the Business Services Group to win the “Malcomb Baldridge Quality Award” in 1991.
Recognition and Achievement
Utah Woman of the Year—Athena Recipient, Chamber of Commerce 2003
Top 100 Most Powerful People in Utah, Utah Business 2001
Pathfinder Award Recipient, Chamber of Commerce 2000
Top 50 Most Powerful Women, Utah Business 1999
Community Leadership
Member, Board of Directors, United Way of Salt Lake 2002 – Present
-Chair, Women’s Philanthropic Network, United Way of Salt Lake (2005)
Member, Advisory Board of Directors, Wells Fargo Salt Lake 2003 – Present
Trustee, Westminster College 2003 – Present
Member, Board of Directors, The Deseret Foundation 2005 – Present
Served on eight other high-profile community boards in past ten years.
Education and Professional Development
University of Southern California (USC), Los Angeles, CA
B.A. Journalism; B.A. Speech Communication
Extensive workshops, seminars and training sessions: Leadership (including Leadership Utah); Superior Management and Direction; Total Quality Management; Operations and Logistics; Sales Efficiencies and Leadership