1142610: 81393 - Sub Project FILM - Project M - 2015
1142610 Accessibility script for 81393 PROJ M Sub - ZACH v1.5_approval.mp4
Duration 1:12 minutes
Background music
Sound of Shell theme commences slowly
Vision
Motion shot of white line marking on road
Text displays
PROJECT M
Vision
Time-lapse of city street
Text displays
PROJECT MOVEMENT
Vision
Time-lapse of road traffic interchange
Text displays
PROJECT MEGACITIES
Vision
Gordon Murray at drawing board
Text displays
PROJECT MURRAY
Vision
Aerial view of street
Fast cut montage of city shots
Text displays
PROJECT M
A CAR FOR OUR CITIES
Text displays
Why do cars all look so similar?
Zachary Seward, Senior Stylist at Gordon Murray Design talks through some of the design limitations of designing a compact car for the city, but this is what makes his job exciting.
Vision
Time-lapse cityscape at night
Time-lapse day time cityscape
People on moving walkway
Moving bus
Time-lapse of rail platforms
Aerial of road
Traffic on road at sunset
People on station concourse
City buildings
Fast cut montage of city shots
Super
Zachary Seward
“It starts with proportions...
Vision
Zachary Seward
Caption Zachary Seward, Senior Stylist at Gordon Murray Design
...making those desirable so that's the first thing that somebody sees…
Vision
Driver approaches parked vehicle in street, top of vehicle opens
Text displays Gordon Murray Design’s T25 concept from 2010
Driver sits down behind steering wheel and places his hands on the wheel.
Driver faces camera from behind steering wheel
Side view of vehicle as top closes
Driver pulls out of parking space
Super
Zachary Seward
…when they see the car. It's trying to make something that is desirable, in that size.”
Vision
Outline sketch of vehicle and graphic of red vehicle
Graphics of vehicles and technical drawings displayed on board
Black and white time-lapse of feet walking across pavement
Technical drawing of vehicle focusing on side and rear windows
Super
Zachary Seward
“It makes it hard to do anything. The surfacing - you can't go out of those parameters. Fundamentally, a sports car already has brilliant proportions; you can't go wrong. But if you've got something that's very thin, tall...it's very hard. The good idea with iStream®…
Vision
Zachary Seward
…the chassis's very flexible. We can optimise the whole space.”
Vision
Graphic - side view of silver vehicle
Overhead view of graphic of silver vehicle showing driver’s seat and overall interior seating
Super
Zachary Seward
“It allows us to fit three people inside. The central driving position which allows far better visibility…
Vision
Zachary Seward
…you can see 360 degrees.”
Vision
Front and side windows of silver vehicle
View of rear of car showing safety lights
Graphic of aerodynamic surfacing on silver vehicle as viewed on computer screen
Sketch of three vehicles parked nose in, one coloured black, the other two in outline sketch.
Super
Zachary Seward
“And then to still have a large luggage area in the rear and still meet all the right crash regulations and everything like that. Then, to make it highly efficient, we've used aerodynamic surfacing which is then more efficient…
Vision
Zachary Seward
…to be a more fuel-efficient car.”-
Background music
Fades out
Shell outro sting
Graphic
Shell pecten
Text
© SHELL INTERNATIONAL 2015
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