11-19-14 MTA Website Update / Members Helping Members
Marketing Review and/or Guidance available to New MTA Members.
Balan Marketing is currently offering up to 10-hours of marketing-related consulting to New MTA Members – those who have joined within the past two years. Click here for details.
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Balan Marketing is currently offering up to 10-hours
of marketing-related consulting to New MTA Members*.
It all begins with Proper Planning.
If anything, history has proven that our Industry is likely to continue evolving. The businesses that survive constant change are those positioned to adapt quickly as it occurs. Marketing folks refer to this as strategic anticipation, and it all begins with proper planning. It involves accurate positioning, targeting and monitoring– those things that are easily overlooked when time and resources are limited. What we’re offering is: 1) an opportunity to review the cost-effectiveness of your existing marketing program, or 2) assistance in establishing a program based on your predetermined budget.
We don’t claim to have all the answers. What we do have however, are years of Industry experience – some of which may prove helpful in addressing your marketing challenges. If you care to discuss your current marketing efforts, or simply need a hand in getting started, we would be pleased to assist. This is a service available to New MTA/NJ Members at No Cost or Obligation.
*Those businesses or individuals who have become members in the past two years.
OurProcess:
Step 1: Review
Review of Your Current Marketing
Advertising / Branding / Direct Mail / Email Marketing / Social Media / Websites
Step 2: Report
Our Observations & Suggestions
(A Multi-page Report)
Step 3: Implement
Assistance in Planning & Initiating New Programs & Procedures
Including Vendor & Media Recommendations where applicable
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Industry Clients we’ve worked with since 1974:
American International Marine (full service ’87-’91)Hunter, Luhrs, Mainship & Silvertion**
Atlantic Towers (collateral ’91 & ’99)Aluminum Tower Fabricators
Barnegat ChartersSportfishing Charter Service
Barnegat Marine (full service ‘85-’88)S2, Davis & Jersey Yacht Dealer
Baywood Marina (ads ’13-present)Caravelle, Key Largo, Sylvan & Wellcraft Dealer
Bertram Yachts (website ’99)Yacht Builder
Bimini Marine (full service ’86-’87)Builders of 24-29′ Sportfishing Boats
Boat Safe Insurance (website ’13)Marine Insurance
Clarks’ Landing Marina (full service ’84-’85)Aquasport Dealer
D&R Boats (ad creative ’88-’89)Top 10 Sea Ray Dealer / Boston Whaler Dealer
Egg Harbor Yachts (collateral ’96-’97)Yacht Builder
First Commercial Finance (full service ’88)Marine Finance
Green Cove Marina (website ’13-present)Marina & Southwind Dealer
Henriques Yachts (ad creative ’98)Yacht Builder
Interlux Yacht Finishes (collateral late ‘80s)Yacht Finishes
John B. Wright Insurance (website ’14-present)Marine, Business, Personal & Law Insurance
Johnson Bros. Yacht Sales (full service ’86-’87)Bimini, Carver & Egg Harbor Dealer
Luhrs Sportfishing Boats (newsletters late 80s)Yacht Builder
Mack Boring & Parts Company (full service ’95-’96)Engine & Parts Distributor
Mainship Motor Yachts (full service ’84-’85)Yacht Builder
Marine East (full service ’74-’77 & ’97-’99)Marine Parts Manufacturer
MTA/NJ (websites & show promotion ’12-present)Marine Trades Association of NJ
Michael’s Marine Inspections (website ’14)Marine Surveyor
Monterey Marine (full service ’85-’88)Celebrity Dealers
Northeast Sportfishing (full service ’86-’87)Blackwatch, Innovator & Mako Dealer
Ocean Sportfishing (collateral ’86)Sportfishing Books & Videos
Portland Boat Works (website ’99)Post & Tiara Dealer
Post Yachts (full service ’85-’10)Yacht Builder
Sails Aweigh (full service ’74-’77)Catalina, Hunter Irwin & S2 Dealer
Shore Marine (full service ’85-’88)Top 10 Sea Ray Dealer
Shore Marine on Barnegat Bay (full service ’87-’88)Marina
Silverton Yachts (full service ’84-’91)Yacht Builder
Sportman’s Island Marina (full service ’86-’87)Marina
Stamas Yachts (ad creative ’93)Builder of Sportfishing Boats
The Fisherman (ad creative ’88)Regional Fishing Publication
Viking Sport Cruisers (support of in-house mktg. ’96-’05)Yacht Builder
Viking Yachts (support of in-house mktg. ’99-’05)Yacht Builder
Volvo Penta (collateral ’96)Engine & Outdrive Manufacturer
Yanmar Marine (ad creative & collateral ’00-’01)Diesel Engine Manufacturer
**International marketing for all four companies.
For additional information, contact:
Al Balabanow
Balan Marketing Group, Inc.
1101 Richmond Ave., Suite 203
Point Pleasant Beach, NJ 08742
Office: 732-899-9595
Email: