1014 VINE STREET · CINCINNATI, OHIO 45202-1100

Thursday, October 31st, 2013

To: Our Valued Supplier,

RE: Nashville Promotional offers / Contracts

Effective February 2, 2014 (Period 1- Week 1 of 2014), Kroger will launch the new Nashville division. This new division will include stores in the middle Tennessee and southern Kentucky areas (Mid-South Division) and the northern Alabama and Knoxville areas(Atlanta division). The new division number will be 026. At the same time these stores, currently a Sunday to Saturday ad week, will transition to a Wednesday to Tuesday ad week.

Promotional Offers for Nashville:

Tradepoint

Effective November 4th2013,the Nashville division will be an option for you to selectinTradepoint. Selecting ‘ALL’ divisions will include Nashvilleautomatically or it can be added manually when a subset of the divisions is needed. Nashville offers will default to the correct date defaults based on their new ad dates. To make things simple, ANY NEW offer that is submitted on or after November 4thshould include the Nashville division if it will include Mid-South and/or Atlanta. Offers specific to Atlanta or Mid-South should also include the Nashville division. This is regardless of start or end date. There will be no danger of duplicate billing since Kroger billing systems can only bill for one division / store relationship at a time. (IE – an offer that includes Nashville that starts on Nov. 13 and ends on Nov. 19 will not have any billing movement from which to bill. Therefore, it’s OK if Nashville is on the offer for dates prior to period 1, week 1.)
Any offer that was submitted prior to November 4th should NOT be modified. This direction includes all contract types. Offers submitted prior to November 4ththat include the Atlanta and MidSouth divisions will be copied over,in Kroger systems only, to include the new Nashville division. Tradepoint, however, will not be updated. This conversion will happen sometime in January of 2014.

DSD List cost changes normally sent through Tradepoint should also not be sent for Nashville until after the January 6 conversion of DSD data.

EDI

Effective November 4th 2013, the Nashville division will be a valid Kroger division for vendors submitting contracts through EDI. Allcontracts submitted via EDI should include Nashville if the contract is valid for Mid-South or Atlanta, regardless of start or end dates. Just like Tradepoint offers, there will be no danger of duplicate billing for EDI contracts since Kroger billing systems can only bill for one division / store relationship at a time. (IE – a contract that includes Nashville that starts on Nov. 13 and ends on Nov. 19 will not have any billing movement from which to bill. Therefore, it’s OK if Nashville is on the offer for dates prior to period 1, week 1.)

Any contract that was submitted prior to November 4th should NOT be resent for Nashville. This direction includes all contract types. Contracts submitted prior to November 4th for the Atlanta and Mid-South divisions will be copied over, in Kroger systems only, to include the new Nashville division.

Duns numbers to send for Nashville Contracts

For Nashville EDI promos, our Kroger Trading Partners should transmit the following duns numbers:

N104 DUNS / N104 +Suffix / Type of Contract
021732409 / 2600 / Nashville DSD
021732409 / 1126 / Atlanta/Nashville KMA KATS (Bill Back only)
021732409 / 1726 / Shelbyville/Nashville KMA KATS (Bill Back only)
021732409 / 2426 / Louisville/Nashville KMA KATS (Bill Back only)
119103034 / P026 / Nashville PEYTON KATS (Bill Back only)

Manual

Effective November 4th 2013, the Nashville division will be a valid Kroger division in Kroger internal systems for manual entry of contracts (IE - 1285 paper contracts). Even though Kroger can begin accepting manual/1285 paper contracts for Nashville on November 4th 2013,manual contracts won’t be entered until January 6, 2014. Allmanual/1285 paper contractssubmitted or entered after January 6, 2014 shouldinclude Nashville if the contract is valid for Mid-South or Atlanta, regardless of the start or end date. There will be no danger of duplicate billing since Kroger billing systems can only bill for one division / store relationship at a time. (IE – a contract that includes Nashville that starts on Jan. 15 and ends on Jan. 21 will not have any billing movement from which to bill. Therefore, it’s OK if Nashville is on the offer.)

This direction includes all contract types. For manual/1285 paper contracts submitted or entered prior to January 6, 2014 the contracts for the Atlanta and Mid-South divisions will be copied over, in Kroger systems only, to include the new Nashville division.

Attached is a store list by management zone for reference:

The Nashville Division

DISTRICT 1 – From Mid-South
507 / 1202 S JAMES CAMPBELL BLVD.,#1, COLUMBIA, TN / 38401
511 / 2615 FRANKLIN RD., NASHVILLE, TN / 37204
518 / 5544 OLD HICKORY BLVD., HERMITAGE, TN / 37076
523 / 143 HENSLEE DR., DICKSON, TN / 37055
526 / 2020 MALLORY LANE, FRANKLIN, TN / 37067
528 / 1113 MURFREESBORO ROAD, FRANKLIN, TN / 37064
537 / 5713 EDMONDSON PK., NASHVILLE, TN / 37211
538 / 845 NASHVILLE HIGHWAY, COLUMBIA, TN / 38401
542 / 61 E. THOMPSON LANE, NASHVILLE, TN / 37211
547 / 5705 CHARLOTTE AVE., NASHVILLE, TN / 37209
570 / 3054 COLUMBIA AVENUE, FRANKLIN, TN / 37064
574 / 2284 MURFREESBORO PK., NASHVILLE, TN / 37217
576 / 595 HILLSBORO RD, SUITE 305 , FRANKLIN, TN / 37064
588 / 4700 TRADERS WAY, THOMPSON'S STATION, TN / 37179
589 / 6690 NOLENSVILLE PIKE, BRENTWOOD, TN / 37027
594 / 4900 PORT ROYAL ROAD, SPRING HILL, TN / 37174
845 / 143 MCGAVOCK PK., DONELSON, TN / 37214
851 / 5771 NOLENSVILLE RD., NASHVILLE, TN / 37211
866 / 4400 LEBANON RD., HERMITAGE, TN / 37076
880 / 711 GALLATIN RD., NASHVILLE, TN / 37206
884 / 3410 GALLATIN RD., NASHVILLE, TN / 37216
896 / 300 FRANKLIN ROAD, BRENTWOOD, TN / 37027
DISTRICT 2 – From Mid-South
503 / 1840 DECHERD BLVD., DECHERD, TN / 37324
520 / 5319 MT. VIEW RD., ANTIOCH, TN / 37013
521 / 1622 MIDDLE TENNESSEE BLVD., MURFREESBORO, TN / 37130
529 / 1776 NORTHFIELD BLVD., MURFREESBORO, TN / 37129
532 / 2449 OLD FORT PKWY., MURFREESBORO, TN / 37128
534 / 301 S. ELLINGTON PKWY., LEWISBURG, TN / 37091
539 / 2325 MEMORIAL BLVD., MURFREESBORO, TN / 37129
543 / 2946 S. CHURCH ST, MURFREESBORO, TN / 37133
553 / 463 SAM RIDLEY PKWY. WEST, SMYRNA, TN / 37167
557 / 1418-A WEST MAIN ST, LEBANON, TN / 37087
559 / 1010 MAIN STREET, SHELBYVILLE, TN / 37160
561 / 1905 N. JACKSON STE. 500, TULLAHOMA, TN / 37388
564 / 2050 LASCASSAS PIKE, MURFREESBORO, TN / 37130
566 / 5145 MURFREESBORO ROAD, LAVERGNE, TN / 37086
572 / 207 WEST TOWNE PLAZA, SPARTA, TN / 38583
578 / 401 SO. MT. JULIET ROAD, MT. JULIET, TN / 37122
590 / 4120 NO. MT. JULIET RD., MT. JULIET, TN / 37122
868 / 1700 N. LOCUST ST., LAWRENCEBURG, TN / 38464
892 / 1410 SPARTA ST., MCMINNVILLE, TN / 37110
893 / 445 S. JEFFERSON AVE., COOKEVILLE, TN / 38501
DISTRICT 3 – From Mid-South
502 / 800 MONROE ST., NASHVILLE, TN / 37208
509 / 711 CAMPBELL LN., BOWLING GREEN, KY / 42104
514 / 200 S. GALLATIN RD., MADISON, TN / 37115
519 / 170 EAST MAIN ST., HENDERSONVILLE, TN / 37075
522 / 1213 SKYLINE DR., HOPKINSVILLE, KY / 42240
527 / 7087 HWY 70 SO., NASHVILLE, TN / 37221
533 / 3930 CLARKSVILLE HWY, NASHVILLE, TN / 37218
535 / 350 WEST 31 W BYPASS, BOWLING GREEN, KY / 42101
540 / 2100 LOWES DR., CLARKSVILLE, TN / 37040
541 / 123 NORTHCREEK BLVD., GOODLETTSVILLE, TN / 37072
544 / 1489 MADISON ST., CLARKSVILLE, TN / 37040
545 / 510 HIGHWAY 76 EAST, WHITE HOUSE, TN / 37188
550 / 8141 STATE HWY 100, NASHVILLE, TN / 37221
569 / 2011 NASHVILLE PIKE, GALLATIN, TN / 37066
571 / 1010 GLENBROOK WAY, HENDERSONVILLE, TN / 37075
575 / 2600 MEMORIAL BLVD, SPRINGFIELD, TN / 37172
582 / 110 DOVER CROSSING RD., CLARKSVILLE, TN / 37042
585 / 2945 SCOTTSVILLE RD., BOWLING GREEN, KY / 42104
843 / 4560 HARDING RD., NASHVILLE, TN / 37205
895 / 2131 ABBOTT MARTIN RD., NASHVILLE, TN / 37215
897 / 845 NASHVILLE PK., GALLATIN, TN / 37066
DISTRICT D – From Atlanta
506 / 2217 BROADWAY, KNOXVILLE, TN / 37917
525 / 9501 NORTHSHORE DRIVE, KNOXVILLE, TN / 37922
530 / 9161 MIDDLEBROOK PIKE, KNOXVILLE, TN / 37923
531 / 4409 CHAPMAN HIGHWAY, KNOXVILLE, TN / 37920
536 / 220 WEARS VALLEY ROAD, PIGEON FORGE, TN / 37863
549 / 6702 CLINTON HIGHWAY, KNOXVILLE, TN / 37912
558 / 4414 ASHEVILLE HIGHWAY, KNOXVILLE, TN / 37914
562 / 702 WINFIELD DUNN PARKWAY, SEVIERVILLE,TN / 37876
581 / 10721 CHAPMAN HIGHWAY, SEYMOUR, TN / 37865
583 / 730 WATKINS ROAD, MARYVILLE, TN / 37801
597 / 126 STONEHENGE DRIVE, FAIRFIELD GLADE, TN / 38558
598 / 380 S. ILLINOIS AVENUE, OAK RIDGE, TN / 37830
599 / 265 HIGHLAND SQUARE, CROSSVILLE, TN / 38555
628 / 1820 ROANE STATE HIGHWAY, HARRIMAN, TN / 37748
684 / 9225 KINGSTON PIKE, KNOXVILLE, TN / 37922
686 / 189 BROOKLAWN STREET, FARRAGUT, TN / 37934
698 / 5201 N. BROADWAY, KNOXVILLE, TN / 37918
848 / 4918 KINGSTON PIKE, KNOXVILLE, TN / 37919
862 / 244 S. HALL ROAD, ALCOA, TN / 37701
870 / 4440 WESTERN AVENUE, KNOXVILLE, TN / 37921
DISTRICT E – From Atlanta
505 / 300 HUGHES ROAD, MADISON, AL / 35758
508 / 2110 OAKWOOD AVENUE, HUNTSVILLE, AL / 35810
517 / 6070 MOORES MILL ROAD, HUNTSVILLE, AL / 35811
552 / 2009 DRAKE AVENUE, HUNTSVILLE, AL / 35801
677 / 7090 UNIVERSITY DRIVE, HUNTSVILLE, AL / 35806
849 / 8404 S. MEMORIAL PARKWAY, HUNTSVILLE, AL / 35802
854 / 1101 BELTLINE ROAD, DECATUR, AL / 35601
894 / 241 HIGHWAY 31 S., STE. 60, HARTSELLE, AL / 35640