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What is a Press Release?
A Press Release is a written form of communication directed at members of the news media for the purpose of announcing newsworthy content.
Top 7 Reasons why a Press Release brings more clients to your business
1. Publicity is FREE advertising.
2. Publicity builds your image and business.
3. Being published will present you as an expert in your field.
4. Most people will remember reading "about" you more than just seeing an ad.
5. You can frame the articles and hang them in your office for clients to see.
6. Being written about lends credibility to you and your business.
7. People will know about you and what you offer.
Maya Mendoza | 07944 922 947 | @MayaMendoza |
www.MilagroFusionMarketng.com | @MilagroFM
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10 Benefits of Press Release Distribution
Press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits. Let’s take more detailed look at the advantages of press release distribution:
1. HUGE viewership and customer base
Around the world, more than 80 million are reading the news. Think about it – if just 0.1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a huge pool of potential customers out there, so make the best of it and write a press release that’s worth reading. Having said that, please don’t turn your press release into an advertisement.
2. Increased visibility and trust
The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which of course, should be good for mankind and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.
3. Enhanced SEO efforts
It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release – all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes, but for readers to click so that they can be redirected to your site. And at the end of the day – increased traffic!
4. Managing and fixing your reputation
Not everyone gets good customer reviews and sometimes just because of one unsatisfied customer, your website’s reputation on SERPs could be completely tarnished. Press release distributions can help you manage your reputation, especially if you’ve been getting negatively flamed for something you might not have done. Optimizing your press releases and sending them out for SEO purposes will help you gain back the positive reputation you deserve, pushing all your negative reviews to the back of SERPs.
5. Why it’s called “News”, not “Olds”
The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand, but at the same time lets people know how successful you are through your accomplishments.
6. Become an industry expert
Don’t forget, if you’re sending out press releases for people to read about you, you must be something worth reading about. As such, you have to be an expert at something and actually educate and share the information that you’ve become so well-learned about. Doing so would increase your viewer’s trust and rapport and eventually, if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.
7. Cost-effective
In terms of SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximize SEO efforts is actually pretty good value for money.
8. Spread your brand virally
We’re now in the age of Web2.0, whereby everyone is entitled to contributing to a piece of the internet, everyone gets heard. Any press release that’s awesome enough will be shared, multiple times through various social platforms. The end result – a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.
9. Extend reach of press releases through RSS feeds
Sometimes, users search for their news through RSS newsreaders as there are many websites that allow them to subscribe to these news feeds based on their interests. As such, using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.
10. Permanent Indexation
Your SERP rankings will be enhanced because these press releases will be indexed by top news search engines, meaning your content will be stored inside Google’s (or any other search engine’s) database for easy accessibility. This makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google.
In short, press release distribution is an effective way to be found, increase traffic and sales while not overly spending like you would for a large-scale advertising campaign. And with so many new facilities and tools available online, it becomes a mere cinch to manage and distribute your messages to your target audiences – anyone can literally do it.
Maya Mendoza | 07944 922 947 | @MayaMendoza |
www.MilagroFusionMarketng.com | @MilagroFM
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Press Release Guidelines
1. Headline must not be too long (under 80 characters), has active verb and subject.
2. Headline should accurately present press release’s content.
3. Headline must be newsworthy (important and recent enough to be announced).
4. Summary should clearly describe press release’s content.
5. Your summary should be one to two sentences long.
6. Please do not use first paragraph as summary paragraph.
7. Press release word count should be between 400 to 800 words.
8. Be objective — don’t use casual first person language (I, we, you, etc).
9. Attach images to make the release more visually appealing
10. Video should be embedded correctly into press release.
11. Content must have a legitimate news angle announcing something new /timely.
12. Don’t write your press release like an advertisement or a salesletter.
13. Content should keep an impartial tone throughout the press release.
14. Please don’t ask question(s) in a press release.
15. Use Uppercase and Lowercase lettering appropriately.
16. Ensure links are formatted correctly.
17. Make sure each paragraph is spaced out with a line.
18. Please ensure press release is properly formatted e.g. do not double space unnecessarily, use appropriate punctuation and symbols.
19. Only include a quote that someone might have actually said.
20. Make sure the press release is not duplicated content.
21. News releases should not contain only opinion.
22. Press release links should be limited to 1 per 200 words. (PRWeb allow 2)
23. Press releases should not contain illegal material or profane language.
24. Content should not have intent to harm or exact personal revenge against a person or group.
25. SPAM related words that will be filtered out by spam filters should be refrained.
26. Include available contact information where possible.
27. Do not place email addresses within the body of the press release.
28. Include the city from where the release originates, usually the location of the company’s headquarters.
29. Content should contain no or few grammatical and spelling errors.
30. Do not use special characters and symbols in headline such as ? or ?.
Maya Mendoza | 07944 922 947 | @MayaMendoza |
www.MilagroFusionMarketng.com | @MilagroFM
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Press Release Example
Search Engine Marketing Company, Milagro Fusion Marketing, Announces New SEO Consultation Service To Web Design Companies - headline
Milagro Fusion Marketing launches new Search Engine Marketing Service to web design companies in Baltimore, Maryland – summery
Baltimore, MD –Milagro Fusion Marketing (MilagroFM) is now offering comprehensive SEO consulting services to businesses and individuals looking to organically improve their search engine rankings through SEO best practices. Google states that the top three spots for any given search gets approximately 66% of web traffic. That means websites ranking in the top three will see substantially much more traffic than websites that rank below the top three.
The goal of MilagroFM consultation services is two-pronged; provide a customized SEO strategy for the individual or business website and to educate the website owner or administrator about SEO best practices Maya Mendoza, Founder and President of MilagroFM puts it this way, “Our goal is to provide our clients with a detailed strategy to get them to the top of the rankings, but we also want to help educate them so they become SEO experts as well. We not only give them fish, we also teach them how to fish.”
Clients can start off with a 30 minute consultation tailored to their website. To get started, clients simply fill out a short internet form. After the form has been completed, a MilagroFM consultant will contact the prospective client within 24-hours to schedule the consultation. The website is thoroughly reviewed and analyzed before the meeting and a comprehensive report is prepared. Consultations consist of:
· Keyword research
· Competition analysis
· On-page optimization
· Content strategies
· Off-page optimization
The client receives a robust report of all topics and strategies covered including easy to follow SEO recommendations for their site. Should clients decide one of MilagroFM programs is suitable for their business; the $350 consultation fee is waived.
About Milagro Fusion Marketing
MilagroFM was founded in 2006 by online marketing consultant Maya Mendoza. The MilagroFM team specialize in helping individuals and businesses skyrocket their online visibility and popularity via digital and social media channels using content marketing, public relations, book publishing, Kindle and SEO. Maya is also the author of two books She was recently awarded the title Best Marketing Consultant Glasgow.
Visit agrofusionmarketing.com/about-us for more information.
Contact Info:
Maya Mendoza
Organization: Milagro Fusion Marketing
Phone: (--) 123 4567
Email:
Maya Mendoza | 07944 922 947 | @MayaMendoza |
www.MilagroFusionMarketng.com | @MilagroFM