1. Understand the Role of Human Resource Management Insupporting Business Strategy

Alfred Nobel Open Business School Switzerland

StrategicResource Management

Toexplore the mechanismsformanagingresourcestoachieve the business objectives of organisations. Tounderstand the roles and strategiesusedinacquiring, managing, and developing human, physical and technologicalresources. Tounderstand the importance of marketing inachieving business aims and objectives, and the roles, strategies and processesusedtomanage the marketing function

IndicativeContent

1. Understand the role of human resource management insupporting business strategy

Organisationalforms; definition and characteristics of HR management approach; role of HR management function (e.g. development of rolefromwelfaretopersonnelto HR); strategic HR management; HR models (e.g. contingency, bestpractice, Harvard Framework, Guest, Patterson); models of HR management roles (e.g. Legge, Tyson and Fell); key HR management activities: employeeengagement, performance management, building organisationalcapabilities, organisationallearning, policies and procedures

2. Knowhowtodevelop human resourcesinorganisations

Recruitmentmetrics and returnoninvestment (cost, speed of recruitment, acceptancerate etc.); monitoring and evaluatingrecruitment and retention; bonus and remuneration policy; employee and group performance metrics; skillsaudits, trainingneedsanalysis, training, job design, and employmentlaw, HR evaluation, enablement of learning

3. Understand the role of physicalresource management insupporting business strategy

Identifying and evaluatingphysicalassets/investments, assessingreturnoninvestment, assetscontrol, logistics (inbound and outbound), security, operational performance and evaluation, outsourcing, resourceallocation, physicalresourceoptimisation

4. Understand the role of marketing insupporting business strategy

External and internalenvironmentalanalysis, strategic marketing objectives, role of marketing and marketing plan, cross-functionalinteraction of marketing, marketing audit; marketing metrics and measuring marketing performance e.g. returnoninvestment, post investmentappraisal, performance versus objectives, profiletargets, brandevaluation, customerlifetimevaluemodels

5. Understand the role of informationsystems management insupporting business strategy

Identifyingbusiness and informationprocesses, evaluating IT investment, IT strategy, benchmarking, IT spending, DCF, outsourcing, knowledgemanagement, managingchange, crowd-sourcing, evaluatingnewtechnologies

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