Propaganda Quiz 2

1. The speaker in a TV commercial criticizes another person or product with little reason or evidence.

Your answer:
testimonial
bandwagon
name calling
plainfolks

2. Television Advertisement: As you hear the following ad, “Drink Super Sports Beverage, the only drink of the NBA,” an image of someone drinking a refreshing beverage is shown.

Your answer:
glittering generalities
transfer technique
testimonial
sense appeal

3. A famous person (athlete/celebrity) endorses a new product.

Your answer:
testimonial
transfer technique
plain folks
glittering generalities

4. Television Advertisement: Rush to shop at Super-Mart this weekend, everyone is doing it!

Your answer:
emotions
glittering generalities
testimonial
bandwagon

5. Television Advertisement: The ad for a new product shows the side effects in small print.

Your answer:
plain folks talk
name calling
glittering generalities
card stacking

6. Newspaper Advertisement: A message that appeals to ordinary people, like you and me.

Your answer:
bandwagon
emotions
plain folks talk
name calling

7. Magazine Advertisement: The Chevy Travers gets 24 MPG hwy – the best duel mileage of any 8 passenger crossover with 5-star crash safety ratings.

Your answer:
statistics
glittering generalities
name calling
fear

8. Television Advertisement: The Muppets help Habitat for Humanity, which shows the house falling down.

Your answer:
bandwagon
humor
glittering generalities
name calling

9. Radio Advertisement: While America the Beautiful is playing, a candidate for office proclaims to know what’s best for our country.

Your answer:
glittering generalities
transfer
plain folks talk
bandwagon

10. Radio Advertisement: (A loud scream is heard), the announcer says: Call 1-800-Be-Safe today and have a new home security system installed to protect you and your family from crime!

Your answer:
plain folks
transfer technique
fear
testimonial