1. 卖方向买方做自我介绍并希望建立关系Seller is writing to the buyer, making a self-introduction in the hope of establishing business relations.

Dear Sirs,

Your company has been kindly introduced to us by J. Clark & Sons Ltd.,which said that you were one of the largest textile importers in your local areas. As this item falls within the scope of our business activities,we write to you, hoping to establish business relations with you at an early date.

We are the leading and oldest exporters of all kinds of textiles in this country. We have been in this business since 1952, and therefore are well experienced in all kinds of textiles. In order to give you a general idea of the various kinds of textiles now available for export, we hereby enclose our newest illustrated catalogue and price list of our products. Quotations and sample books will be airmailed to you upon receipt of your specific inquiry.

For our credit standing, please refer to London Branch of Bank of China, who will provide you information about our business and finances.

Looking forward to your early reply.

Yours faithfully,

Encl. As stated.

2. 出口商向国外客户介绍并推销产品An exporter is writing to his foreign customer, introducing his product and trying to promote its sales.

Dear Sirs:

For some time now there has been a growing demand for furnishing fabrics that combine elegance and high quality with resistance to everyday wear and tear. It is in order to meet this demand that we are bringing out VELVEEN,a blending cotton and polyester for the first time to obtain a hard wearing material with all the qualities of soft cotton velvet.

VELVEEN will be launched on May 1st with displays in all the important stores throughout the country. These will be packed up with nationwide press and television advertising. Our representative will be calling on you with the samples of VELVEEN so that you may see for yourselves the extraordinary quality of this outstanding new fabric in fifteen delightful colors.

Having once seen and hand VELVEEN you will be able to place your order on the enclosed order form,valid until May 15th,and so take advantage of the exceptional terms we are offering to coincide with the launching. As you see,the discount increases in proportion to the size of the order,the number of colors it includes and the promptness with which it is sent in. In addition to this,our representative has authority to grant an extra bonus on the promise of window and floor displays.

We look forward to receiving your order as soon as you have had the opportunity of examining the samples of VELVEEN,the furnishing fabric of the decade!

Yours faithfully,

Velcotex Co.,Ltd.

(signed)

3. 厂商致函国外进口商推销自己的产品A maker is writing to the foreign importer in order to promote the sales of his products.

Dear Sirs,

We have obtained your name and address from the Malaysia Chamber of Commerce, who has told us that you wish to import electric goods manufactured in China.

We manufacture electric appliance of the kind illustrated in the enclosed catalogue, which we hope will be of interest to you. Also enclosed for your reference is our latest price list.

Should you be interested in any of our products, please let us know and we will provide you with a quotation. In the meantime, should you require any further information about either our products or our corporation, please do not hesitate to let us know.

4.厂商介绍新软件The maker is introducing his new software

Dear Customer:

Do you ever have problems with spelling, sentence construction and typographical errors?

If so, your problems are over new OMNICORP SPELLCRAMM—the first word-processing software package that combine English spelling verification with English grammar verification.

70,000-WORD VOCABULARY

--WITH ROOM FOR MORE

Since 70,000 words comprise 99.4% of our everyday vocabulary, the size of the database is not as important as which words are included. Our word-frequency research has created an immensely practical database. And we give the customer the opportunity to add user-specific terms—even proper names of individuals.

AUTOMATIC HYPHENATION

CAPITALIZATION AND ABBREVIATION

Spellgramm offers unique features that will automatically hyphenate words correctly whenever necessary. Proper nouns and the initial words in sentences are automatically capitalized, and correct abbreviations are available upon command.

TWENTY OF THE MOST COMMON GRAMMATICAL ERRORS AUTOMATICALLY ELIMINATED

Dangling participles, misplaced modifiers, incorrect pronoun reference, inconsistent tense, and more—all are flagged for quick correction.

The SPELLGRAMM program is efficient. It will enable you to easily produce neat, readable copy. And,with Omnicorp’s special introductory price, it is low priced as well.

For complete details, return us the enclosed reply form today.

5.进口商的自我介绍An importer is making a self-introduction

Dear Sirs,

We take the liberty of introducing ourselves as one of the leading and oldest importers of all kinds of office supplies and scholastic goods in this country.

We shall feel extremely obliged if you will please provide us with your lowest export quotations and time of delivery together with illustrated catalogues and samples,and,if possible,a complete range of your products fro immediate shipment, by the first available airmail.

For your guidance,we beg to inform you that we are interested in importing all kinds of stationery,officeequipment,scholastic goods,printing paper and boards,printing machinery,and all kinds of printers’and stationers’requisites. Should your prices be found competitive and suitable for our market,we shall be pleased to place regular orders with you.

As for our financial standing and business integrity,you may please refer to our bankers, The Standard Bank of South Africa,Ltd.,Mombasa.

Hoping that this will meet with your prompt attention and awaiting the pleasure of your answer,we remain.

Yours faithfully,

6.希望成为国外厂家的销售代理Hoping to be a sales agent of a foreign producer

Dear Sirs,

We write to offer our services as your agents in South Africa. If,however,you are already satisfactorily represented here,please ignore this letter.

There is a growing demand for Chinese textiles,especially for printed cotton fabrics and the prospects are really excellent for good quality fabrics at competitive prices. As soon as we are in possession of details and samples of your range,we shall be in a position to advise you on their suitability for this particular market,to choose qualities that are likely to sell well and then to visit our customers with your collections.

With regard to references,you may write to any of the major London confirming houses;to our bank,the Union State Bank Ltd.,or to any of our customers. We are known throughout the trade as agents of the highest integrity.

We look forward to hearing from you and to the possibility of representing you in South Africa.

Yours faithfully,

7.进口商对贸易展览会上的产品感兴趣An importer is showing his interest in some product displayed at a trade fair

Dear Sirs:

TS-12-K400 TRACTORS

We were much impressed by the captioned items displayed as the Chinese Economic and Trade Exhibition held in Brazil last July,and we have been told that you are exporting these products.

One of our prospective customers intends to purchase a number of your tractors of the latest model. We, therefore, appreciate it if you would send us a pro-forma invoice for 40 tractors, quoting your rock-bottom price including our commission and stating the earliest possible date of delivery.We want to have these tractors by December of this year, and we look forward to your early reply.

8.寻找新的供货商Try to find a new supplier

BROADWAY AUTOS INTERNATIONAL
240 Prince Rupert Avenue
51002 Harison, Moritze
TL: 22 4512 FAX: + 44 1242 225312

Jaques Roget
Rex et Cie
34 Rue du Professeur Nicolas
35009 Clermont Ferrand
France
8 October, 2006
Dear Roget,
Lightweight batteries
I am writing to you because we’ve been having a bit of trouble with one of our suppliers who makes the lightweight batteries we use to power our vehicles. I’m pretty sure you don’t have a local distributor of your products in this country, which is why I’m writing to you direct to see if you can help us out. I did try to call, but you weren’t available.
We require 4,800 units and delivery must be completed by 15 January, 2007. A full description of our requirements is given on the attached sheet, together with our technical brochure.
I would appreciate it if you could quote us your best CIF price, giving a full specification of your products and shipping date. Of course our technical department would need to have some samples of the batteries to test in our laboratories before we could place a firm order.
We usually deal with new suppliers on the basis of payment in our currency by confirmed irrevocable letter of credit.
Assuming the lab test go well, and you can quote us a competitive price, we’d certainly be able to place more substantial orders on a regular basis.
Looking forward to your early reply.
Fred A. Nois
Buying manager

9.经人介绍后通过互联网求购化工产品To purchase some chemicals on the internet at sb’s introduction

From:

To:

Subject: your chemicals

Date: Fri. 26 Mar, 2007

Dear Sirs:

Re: Toluene

Your company has been kindly recommended to us by your commercial officer in London,who has informed us that you are a reputable exporter of toluene.

We recently obtained 10 metric tons of toluene from a London company who has imported it from China. We were much impressed by quality of your toluene, and would be interested in dealing directly with you to import some toluene of the similar quality.

We would therefore be most grateful if you could send us a quotation for 20 tons of toluene on a CIF Liverpool basis.We would need shipment by the beginning of February.

We look forward to hearing from you as soon as possible, as this is a matter of some urgency.