Web Links
1.JoshLuber: “Why Sneakers Are a Great Investment”
Filmed October 2015; posted November 2015; 11 min, 51 sec
Description:“Josh Luber is a ‘sneakerhead,’ a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion-dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.”
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- Jose Miguel Sokoloff: “How Christmas Lights Helped Guerillas Put Down Their Guns”
Filmed October 2014; posted December 2014; 14 min, 22 sec
Description: “‘In my lifetime, I have never lived one day of peace in my country,’ says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home—with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons—and the key insights behind these surprising tactics.”
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3.Johanna Blakley: “Social Media and the End of Gender”
Filmed: December 2010; posted February 2011; 8 min, 28 sec
Description: “Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media. Johanna Blakley studies the impact of mass media and entertainment on our world.”
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4.Rory Sutherland: “Life Lessons from an Ad Man”
Filmed July 2009; posted October 2009; 19 min, 12 sec
Description: “Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider ‘real’ value—and his conclusion has interesting consequences for how we look at life. Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.”
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