1.In the immediate environment, what is the first factor that affects the consumer?

  1. firm
  2. success
  3. marketing
  4. competitors

2.What is one of the Macro environmental Factors?

  1. Religion
  2. Technology
  3. Gender
  4. Age

3.Which is NOT one of the immediate environmental factors?

  1. Competition
  2. Corporate Partners
  3. Culture
  4. Company

4.Parties that work with focal firms are:

  1. Corporate Partners
  2. Competitors
  3. Manufacturer’s
  4. Consumers

5.Shared meanings, beliefs, morals, values, and customs of a group of people is the broad definition of:

  1. Culture
  2. Mission Statement
  3. Company Motto
  4. Consumers Needs

6. The visible nuances of a country's culture, such as artifacts, behavior, dress, symbols, physical settings etc… is the:

  1. Regional Culture
  2. Demographics
  3. Generational Cohorts
  4. Country Culture

7. This can affect many aspects of people's life, including the way they might refer to a particular product category like soft drinks.

  1. Regional Culture
  2. Demographics
  3. Generational Cohorts
  4. Country Culture

8. This indicates the characteristics of human populations and segments, especially those used to identify consumer markets.

  1. Regional Culture
  2. Demographics
  3. Generational Cohorts
  4. Country Culture

9. A group of people of the same ______— have similar purchase behaviors because they have shared experiences and are in the same stage of life.

  1. Demographics
  2. Generation
  3. Culture
  4. Corporation

10. Which group is in the center of the Immediate Environment of the Marketing Environment Analysis Framework?

  1. Consumers
  2. Company
  3. Corporate Partners
  4. Competitors

11. S.W.O.T. stands for...

  1. Standard Weakness & Opportunity Test
  2. Strengths, Weaknesses, Opportunities, & Threats
  3. Strengths, Weaknesses, & Opportunities Test
  4. Standard Weaknesses, Opportunities, & Threats

12. Which of the following is not one of the 6 key macroenvironmental factors?

  1. Culture
  2. Political/Legal
  3. Corporation
  4. Technology

13. Which generation has the range of birth years from 1977-2000?

  1. Baby Boomers
  2. Gen X
  3. Gen Y
  4. Gen Z

14. Under macroenvironmental factor culture, what are the two different types?

  1. Country culture and regional culture
  2. Country culture and city culture
  3. Regional culture and city culture
  4. City culture and geographical culture

15. ______involves a strategic effort by firms to supply customers with environmentally friendly merchandise.

  1. Silver Marketing
  2. Demographic Marketing
  3. Planet Marketing
  4. Green Marketing

16. Which of the following is not an important social trend shaping the values of consumers?

  1. Privacy Concerns
  2. Technology Concerns
  3. Greener Consumers
  4. Health and Wellness Concerns

17. Automobile manufacturers collaborate with which of the following to produce and market their automobiles successfully?

  1. Suppliers of sheet metal
  2. Transport Companies
  3. Dealerships
  4. All of the above

18. In the United States, the highest-income groups are ______, and many middle and lower-income groups’ real purchasing power keeps ______.

  1. Growing; declining
  2. Growing; increasing
  3. Declining; declining
  4. Declining; increasing

19. ______involves a strategic effort by firms to supply customers with environmentally friendly merchandise.

  1. Wellness marketing
  2. Greenwashing marketing
  3. Green marketing
  4. Cultural marketing

20. What generation is referred to as latchkey children?

  1. Generation X
  2. Baby Boomers
  3. Millennials
  4. Digital Natives

Answer Key

1) A

2) B

3) C

4) A

5) A

6) D

7) A

8) B

9) B

10) A

11) B

12) C

13) C

14) A

15) D

16) B

17) D

18) A

19) C

20) A