1. Ethics Case (Individual Case - 50 Points) APA FORMAT

1. Ethics Case (individual case - 50 Points) APA FORMAT

Please read the following two articles (both articles are uploaded in Doc Sharing) and answer the following questions.

1) Ferrell & Gresham (1985), “Contingency Framework for Understanding Ethical Decision Making in Marketing,” Journal of Marketing, Vol. 49 (Summer), pp. 87-96.

2) ETHICS MATERIAL: “If Only They Had Listened,” Bloomberg BusinessWeek, June 23-29, 2014, p.48.

Case Questions:

1) Identify and discuss the ethical dilemma faced by Courtland Kelley. Apply and discuss Kelley’s situation following Ferrell’s & Gresham’s Contingency Framework focusing on the 3 variables impacting ethical decision making.

2) Stakeholders are directly or indirectly affected by an organization's actions. Provide at least 3 specific stakeholders affected by the situation. (Please use google.com to find the definition and examples of stakeholders and others)

3) Discuss the challenges in addressing the ethical dilemma faced by Kelley by identifying at least 2 key issues and their subsequent implications/ramifications.

4) If you were Kelley, how would you have responded to the ethical dilemma?

5) If you were part of GM’s top management, how would you implement a solution to respond to the ethical dilemma?

Specifically, please address the lists in the table below.

This individual case is due on July 5, 2017.Please type your case analysis in a Word document with the requirement of minimum 3 pages content with double-space, but no more than 4 pages, and then upload your Word document to Dropbox under week 5. Please note that No project will be accepted for grading if the turnitin percentage is greater than 25%.For a grade “A” project, its turnitin must be less than 10%

2. Business Environment Goal Case(individual case - 50 Points) APA FORMAT

Omarama Mountain Lodge (p. 612). This case has been a staple in Perreault et al.’s textbook for several editions under different names. I’m assuming it will be around awhile. So, until it is taken out of the textbook, let’s use it.

Case Questions:

1) Identify & discuss at least 3 direct market environmental factors that impacts OML’s operations? Refer to Chap. 3.

2) Discuss the global strategy of OML. Identify the characteristics of the market segment being targeted. What are their expectations regarding reliability, quality & range of services. Discuss the current marketing mix.

3) Provide at least two viable courses of action to ensure OML’s success.

Specifically, please address the lists in the table below.

PEST ANALYSIS

This individual case is due on July 5, 2017.Please type your case analysis in a Word document with the requirement of minimum 3 pages content with double-space, but no more than 4 pages, and then upload your Word document to Dropbox under week 5. Please note that No project will be accepted for grading if the turnitin percentage is greater than 25%.For a grade “A” project, its turnitin must be less than 10%.