Advertisement + Rationale

Name: ______

1. Advertisement: What type of advertisement do I want to create?

Whether you are creating a company, designing an invention, or providing a service, your idea will benefit from a powerful advertisement. Choose one of the following methods to convey your information. Then, look at #2 below for more information on the research component and rationale that you will write.

a. Before you create your advertisement, think about your brand by answering the following questions:

What is the name of your company/invention/service? ______

Design your logo.

What is a logo?
A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well-designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo is a tool to help communicate a brand and represent a brand. (bournecreative.com)

Famous logos:

Brainstorm your company/invention/service slogan.

  1. From verticalresponse.com:
Keep it short and simple. ...
Be consistent. ...
Focus on what makes you different. ...
Make it timeless. ...
Ensure it can stand-alone. ...
Consider your target market. ...
Famous slogans: “Like a good neighbor, State Farm is there”; “Just do it”; “Live mas”; “Think
Different”; “Melts in Your Mouth, Not in Your Hands”

b. AdvertisementMethods (Choose one or more):

1. Design a billboard that includes your brand name, logo, and slogan. Research effective design elements that companies use when designing billboard ads.

2. Design a magazine print advertisement that includes your brand name, logo, and slogan. Research effective design elements that companies use when designing print ads.

3. Design a white bag advertisementthat includes your brand name, logo, and slogan. Research effective design elements that companies use when designing white bag advertisements.

4. Design and film a 30-secondcommercial that includes your brand name, logo, and slogan. Research effective design elements that companies use when designing TV or web commercials.

2. Advertisement Rationale: What is the rationale behind your advertisement choices?

The rationale will consist of three TYPED paragraphs that incorporate at least 2 outside sources. YOU MAY CHOOSE THREE OUT OF THE FOUR OPTIONS BELOW TO EXPLAIN IN WRITING.

Option 1: Rationale behind the color choices

Research specific color choices in advertisements. Then, explain how your brand’s logo and advertisement reflect the research in an effective way.

Option 2: Rationale behind rhetorical triangle

Explain the purpose of your advertisement and your target audience. Then, explain which rhetorical appeal(s) you chose and why.

Option 3: Rationale behind the font choices

Explain why you selected the particular font(s) in the logo, slogan, and advertisement, using online research to support your selections.

Option 4: Rationale behind object placement

Explain why you placed specific objects in different places around the advertisement and in your logo, making sure to refer to the research to support your rationale.

Citing Your Sources in the Paragraphs: MLA Citation
You must use MLA in-text citations to refer to your online research. MLA is the style that we often use in English classes (and college) to give credit to the sources we cite to support our ideas.

Citing online sources: Generally, follow the same principals of parenthetical citations to cite online sources. Refer to the author, and if possible, a permanent identifier that would be the same for any reader.

Examples: The economy will rebound with the new monetary policies (Smith).

Citing online sources with no author:

If there is no author, use the title that begins the citation, either the article or website title. Be sure it also takes the same formatting, i.e. articles are in quotes and website titles are italicized. Shorten / abbreviate the name of the source but ensure that your reader can easily identify it in your works cited(abbreviate the title starting with the same word in which it is alphabetized).
Examples: Elephants are thought to be one of the smartest mammals (“Smart Elephants”).
Note:Ideally, when citing online sources, try to reference the source within your sentence, with either the author or the title to avoid writing a parenthetical citation.

Sample Paragraph: When choosing my blog colors, I opted for a fresh, clean look to attract fellow teachers. Blogger Mary Stribleyexplains that “warm accent colors with a clean blue background make for a crisp and professional, but very welcoming palette.” I want my website visitors to feel comfortable with my blog posts and materials, and I used what Stribley calls a “high contrast…for that clean effect” to create a cozy atmosphere. The mix of ocean blue, terra cotta, and cream in the title is very inviting and warm.

*Note: You do not have to complete a Works Cited sheet for the Advertisement Rationale, but if so, it would have looked like this:

Stribley, Mary. "Website Color Schemes: The Palettes of 50 Visually Impactful Websites to Inspire You."Design School. Canva Learn, 06 Feb. 2016. Web. 01 May 2017.