PRATIBHA SAINI

Mobile: 075304 10391 email:

Marketing Executive (Freelance)-managingemail marketing campaigns (in multiple languages);liaising and managing external agencies;sourcing corporate promotional gifts

08/2008 – 01/2009 Workshare - IT Software solutions company - Freelance

  • Email marketing management – sending emails in 5 languages, liaising with in-house designers and external agencies
  • Promotional Gifts – sourcing gifts e.g. Dartboards, jackets, etc
  • Producing photo book to send to top clients and contacts

MARKETING EXECUTIVE with experience in building marketing campaigns from start to finish;Email marketing, liaising and managing external agencies;producing post campaign reports;event management (large conferences, seminars & hospitality events) updating extranet and intranet; database marketing.

06/2006 – 08/20081E - IT software and solutions company (Microsoft Gold Certified Partner) - Marketing Executive

  • Email marketing – sourcing data, designing email with supplier, producing email statistics (open, bounced, website pages viewed reports)
  • Managed Google Ad account – producing monthly report on ad campaigns
  • Organised online webinars
  • Liaised with suppliers e.g. Email, Website, Telemarketing agencies.
  • Managing events (large conferences, seminars & hospitality events)including, planning,promotion communications, managing registrations and post event activities.
  • Organised external conferences– re-designing stands, staff management, booking stand, staff flights/hotels, co-ordinating staff during the event.
  • Managed the maintenance certain sections of the website (e.g. Events page / microsites).
  • Copy writing – writing e-mail / webinars and posting on IT blogs.
  • Database Marketing – pulling email, direct mail or telemarketing lists for specific campaigns, ensuring unsubscribe, bounced and gone away records are up dated.
  • Organised printing of collateral / exhibition stands competition flyers, etc.
  • Responsible for managing direct marketing calendar.

MARKETING COMMUNICATIONS CO-ORDINATOR with experience in e-communications including building, broadcasting and obtaining campaign results, website/microsite development and updates, print production and liasing with external agencies.

12/2002 – 05/2006Direct Marketing Association – Marketing and Communications

Co-ordinator

  • Responsible for building and broadcasting all DMA Email campaigns.
  • ProduceEmail campaign statistical reports e.g. open rates, bounced rates, etc.
  • Responsible for broadcasting DMA Weekly Bulletin (DMA’s flagship communication sent to members & press), including sourcing items, writing, editing and distributing the communication via email broadcast & fax.
  • Managed the maintenance of the DMA website including updating sections.
  • Produce monthly/quarterly website report e.g. total sessions, page views (impressions).
  • Provide support on projects (e.g. DMA Awards & DMA Excellence Awards) – including managing the development of Award microsites throughout the campaign.
  • Arranged DMA mailings.
  • Liaised with suppliers e.g. website, printers, including briefing and specifying necessary amendments.
  • Responsible for managing communication schedule – ensuring only 3 emails & 3 direct mails are received by members per week.
  • Provided support to other departments e.g. proof read copy, arrange print runs, etc.
  • Kept library of images, logos, printed documents, etc.
  • Assist member & press enquiries

MARKETING EXECUTIVE with experience in campaign management, print production and liasing with external agencies.

6/2001 – 9/2002Vantis -Accountancy firm - Marketing Executive

  • Managed the marketing department for 5 months before Marketing Director joined.
  • Supported Marketing Director in the development of new corporate identity for Vantis.
  • Managed client campaign for flotation.
  • Managed design and production of all new Vantis stationery (Letterheads, compliment slips, envelopes, business cards, fax memo & PowerPoint templates) – no mistakes.
  • Liased with external agencies – design, website, printers, etc. Including briefing and specifying necessary amendments.
  • Managed production and distribution of client newsletter, mailed to 2500 clients & business contacts.
  • Assisted Marketing Director in the development of new website, including liasing with external agencies and writing copy.
  • Provided marketing support on a wide variety of activities e.g. adverts, PowerPoint presentation, directories etc.
  • Successfully organised seminar for 120 business contacts, including booking venue, taking payments, sending invitation & confirmation letters, etc.
  • Produced internal newsletters including copy and design of articles on publisher/powerpoint presentations.

1/2000 – 6/2001Remploy Ltd - Contract Manufacturing company - Marketing Assistant

  • Assisted Marketing Executive with DM campaign including briefing Telemarketing / design agencies, print production.
  • Assisted Marketing Executive in the production and distribution of external newsletter mailed to 3000 prospects & customers.
  • Developed and managed photo library - creating a unique reference coding system.
  • Prepared for customer exhibition (Rover); including creating flyers and produced PowerPoint presentations.
  • Produced internal newsletter for 6000 employees

QUALIFICATIONS:CIM Diploma in Marketing (currently studying – final stage)

BA (Hons) 2:1 (Business Management) – ManchesterMetropolitanUniversity - 1999

GNVQ Advance Level distinction (Business & Finance) – OaklandsCollege - 1996

Diploma in Vocational EducationPass (Business) – CopthallSchool -1994

9 GCSEs A- E (including English & Maths) – Copthall School - 1993

LANGUAGES:Fluent in Hindi; Level II Modern Language Achievement Awards in Spanish & French

Basic conversational Spanish

IT SKILLS:Obtained 1st Class Pass Award in Word Processing at Elementary stage. Knowledge of:

MS windows, MS word, MS excel, MS Access, PowerPoint, Publisher, Adobe (6.0 version), Quark, database - Core Engine, Microsoft CRM Salesforce. E-Marketing packages - Connectus, SmartWeb/SmartContent.Basic HTML codes, Microsoft Live Meeting, Typing speed 45wpm

HOBBIES:Travelling, socialising with friends, swimming, reading, keep fit - gym, improving language skills, cooking.

PROFESSIONALBODIES: Student member of Chartered Institute of Marketing (CIM)

REFERENCE:Available on request

M: 075304 10391 email: