1

neThis document is designed to be the central point of reference for messaging of SAP Cryatal Interactive Analysis, desktop edition. Please direct questions or comments to Takin Babaei.

Contents

  • Key Messages
/
  • Audience

  • Product Family Overview
/
  • Images

  • Umbrella Word Descriptions
/
  • Top 5 Reasons to Buy

  • Competing & Complimenting

Key Messages

Level / Description
Level 1 - Over-Arching SAP Crystal Solutions / Inspirational – empowering YOU
Broad enough to absorb new products
Could be used at a tradeshow booth, in partner recruitment
Level 2 - Needs Assessment / Less inspirational
Optional – skipped in product specific campaigns, etc.
Used at tradeshows, in broad campaigns, etc.
Qualifies the right tool for the customers and differentiates the product families.
Level 3 – Product Family / Product specific
Broad enough to absorb new editions.
Used in specific campaigns
Level 4 – Audience / Groups products based on common benefits
Very audience focused
Used on landing pages, EDMs
Level 5 – Product / Introduces feature/function
Good for product pages, whitepapers

T3: Simple, Powerful, and Trusted Ad Hoc Query and Analysis

Business conditions are changing rapidly,and in order for you to respond fast andeffectively, you need timely access tocritical business information. The datayou need is spread across different datasources, and while IT can provide accessto it through standardized reports, theprocess can be time and resource consuming.Plus, finding business informationthat’s not contained in standard reportscan be difficult, and requests for additionalviews of the data often result in user frustration and report backlog. For users who not only want to viewstandard reports but also need to analyzethe data they see, there’s the desktopedition of SAP® Crystal InteractiveAnalysis software. It putsyou in control of your data by providing:

Benefits/Messaging
Simple, Fast, Self-Service Data Access.
(Answer any business questions, anytime)
Powerful, Multiple Data Source Analysis.
(Advance your knowledge of your business)
Trusted, Sharable Insight.
(Guide your organization to success)

T4: Simple, Powerful, Trusted

Audience: Business Analyst
Benefits/Messaging / Proof Points
Answer any business questions, anytime.
(Simple, Fast, Self-Service Data Access) /
  • Build ad hoc queries and interactive reports using a drag-and-drop interface
  • Access company data using your own business terms
  • All while connected online or offline

Advance your knowledge of your business.
(Powerful, Multiple Data Source Analysis) /
  • Merge, aggregate, and synchronize numerous types of data
  • Get a clear view of your data with flexible charting, formatting, and drill down capabilities
  • Spontaneously and iteratively slice and dice your data for deeper insight

Guide your organization to success.
(Trusted, Sharable Insight) /
  • Identify recent changes in your data at a quick glance
  • See where the data comes from and how it’s been manipulated
  • Share interactive reports with the rest of yourteam

T5:SAP Crystal Interactive Analysis, Desktop Edition

Benefits/Messaging / Proof Points
Easy enough for non-technical users /
Intuitive drag and drop interface for building ad hoc queries
Single source of business information /
Access and analyze information in a single interface
Manipulatedata in an almost unlimited number of ways /
Drill down from summary to detail then compare across dimensions
Interactive analysis, online or offline /
On-report analysis with rich feature set for data formatting (Custom calculations, formulas, cells, tables, charts, track data)
Trust your data /
Report metadata for end users (where the data comes from, and how it’s been modified)
See the datachanges in your reports after a refresh /
Track data changes – The change in your data is automatically hightlighted
Business user -friendly data access /
Access company data using your own business terms
Data sharing made easy /
Share your findings via SAP BusinessObjects BI OnDemand, Microsoft Excel or Adobe PDF
Analyze any data, anywhere / Combine data from multiple data sources, including SAP BusinessObjects BI Ondemand, relational databases, , online analytical processing servers, Microsoft Excel spreadsheets, and Web services
Frame your own view of the business / Adapt existing reports to your current needs using an interactive analysis framework

Word Descriptions

20 Words

SAPCrystalInteractive Analysis, desktop edition, is a powerful ad hoc query and analysis tool for data savvy business professionals.

30 Words

SAP CrystalInteractive Analysis, desktop edition,is a simple, powerful ad hoc query and analysis tool that delivers trusted answers to spontaneous and iterative business questions.

55 Words

SAP CrystalInteractive Analysis, desktop edition,is a simple, powerful ad hoc query and analysis tool that delivers a self-service environment for data savvy business professionals. An intuitive interface allows you to combine any type of data from different sources into interactive documents and uncover trusted, shareable answers to spontaneous and iterative business questions.

80 Words

SAP CrystalInteractive Analysis, desktop edition,is a simple, powerful ad hoc query and analysis tool that delivers a self-service environment for data savvy business professionals. An intuitive interface allows you to combine any type of data from different sources into interactive documents and uncover trusted, shareable answers to spontaneous and iterative business questions. Plus, flexible charting, formatting, and drill down capabilities let you slice and dice your data in an almost unlimited number of ways to gain deeper insights.

105 Words

SAP CrystalInteractive Analysis, desktop edition,is a simple, powerful ad hoc query and analysis tool that delivers a self-service environment for data savvy business professionals. An intuitive interface allows you to combine any type of data from different sources into interactive documents and uncover trusted, shareable answers to spontaneous and iterative business questions. Plus, flexible charting, formatting, and drill down capabilities let you slice and dice your data in an almost unlimited number of ways to gain deeper insights. It puts you back in control by enabling you to access company data using your own business terms and identify recent changes at a quick glance.

Images

Visit:

Audience

Business Users

Business Users are information workers who consume information captured in reports. Occasionally they make slight modifications or even create simple reports to get a better view of the information and make stronger decisions. Business users live in any department of any size organization, in any industry vertical. Examples include: sales managers, business analysts, finance managers, brand managers, trade marketing managers, technical support reps, demand planners, etc. They usually open, view and explore information in interactive reports to find answers to their business questions. In order to improve the quality of their decisions they need to work with the latest corporate information. They also distribute reports via email to other users inside and outside their organization - as PDF, .rtf or Microsoft Office documents. They require access to reports with different frequency: daily, weekly, quarterly, etc..

IT Professionals

IT professionals are part of the team that deploys, maintains and further enhances a company’s systems –hardware and software. When choosing a reporting solution they require full flexibility in the form of full support for .NET and Java applications, all major browsers, operating systems and data sources - in order to minimize future IT costs. They are interested in solutions that help reduce application integration and report design cost. Helping end users to get more information from the same report is top priority for IT, as they try to reduce cost through minimizing the number of reports they create and maintain.

Developers

Developers are usually part of IT, VAR or OEM organizations. They embed reporting in business applications – internal or for commercial purpose. Applications can be deployed internally or externally, as thick client of web apps. Developers require reporting solutions that support Java and .NET, connect to virtually any data source, and work with all major operating systems and internet browsers, offering them full integration flexibility with business applications. Also, they value SDK/APIs that help them get more out of the reporting module inside their business application. Work productivity is a concern for Developers, so they value those solutions that reduce the level of hand coding.

Top 5 Reasons to Buy

  1. Access and interact with company data in a single tool using everyday business terms.
  2. Uncover trusted, shareable answers to spontaneous and iterative business questions.
  3. Create ad-hoc reports and manipulate the data in an almost unlimited number of ways.
  4. Reduce report backlog by providing self-service access to company data.
  5. Gain deeper insight into your data with a rich feature set for data formatting, custom calculations, formulas, charts, track data changes, and more!

Competing & Complementing

Microsoft Office

How SAP Crystal Presentation Design Complements Microsoft Excel

Microsoft Excel is a great way to share data and get started analyzing company data before sharing the results with other colleagues or managers. But users want to benefit from the data-sensitive context, for example:

•A spreadsheet of just rows and columns of data doesn’t help anyone

•Excel files do not have the built-in capability to expose the origin of the data at all times and in all situations

•Users cannot manipulate data objects; calculations are only done at the cell level.

•Reporting happens in the context of a grid

SAP Crystal Interactive Analysisadds additional insight to any data stored in Excel documents

•Users deal with a common definition of data objects, not just cell values, greatly facilitating analytical workflows

•Rich document metadata offers users a complete picture of where the data comes from, leading to trust in decisions based on Interactive Analysis documents

•Free-form layout, combined with powerful reporting functionalities allows users to communicate their analysis efficiently and effectively

QlickView

  • Pricing
  • List price for QlikView Server is US$72,800 for 50 users; US$4,850 per client for QlikView Enterprise and US$816 per client for QlikView Analyzer.
  • Strengths
  • QlikView is based on real-time OLAP paradigm and is desktop product
  • In-memory architecture allows for quick navigation and analysis – “Associative Query Logic” allows users to explore data by navigating through multiple selection parameters
  • Easy and quick to deploy - positioned as fast, interactive dashboarding
  • SAP Crystal Interactive Analysis wins
  • Re-usable Semantic Layer – universes allow users to share the access to a datasource and manipulate the underlying data in understandable business terms
  • Reporting – SAP Crystal Interactive Analysis has been built with analysis and reporting workflows in mind. It offers a wide and deep array of formatting and printing capabilities to support the users’ desire to communicate their findings to a greater audience.
  • Full interactivity for everyone – SAP Crystal Interactive Analysis is not limited to just exposing guided analysis scenarios in the reports, but users can also go “off-road” and edit the reports to answer those unpredicted questions.
  • Ease of use –One business user-friendly environment for edition and consumption of content.
  • Online & offline scenarios – SAP Crystal Interactive Analysis content can be also hosted in the SAP OnDemand environment, giving users the possibility to share fully interactive content without forcing recipients to install anything on their desktop.
  • QlickTech only sells QlickView. They lack a complete BI story and therefore their customers end up implementing different BI systems to get QRA and EIM and EPM capabilities. SAP Crystal Interactive Analysis is the a component of a fully integrated BI platform and therefore making it easy for customers to expand their BI foot-print and get the same QRA capabilitieswith Edge (SAP BusinessObjects Web Intelligence client fully leverages all SAP Crystal Interactive Analysis contents) and EIM and EPM capabilities with BOE.

Tableau

How SAP Crystal Presentation Design Competes with Tableau

  • Pricing
  • List price for Desktop Personal Edition is US$999; US$1,800 for the Desktop Professional Edition, and there is a free Desktop Public Edition (data size limits, no local saves, only access to Excel & Access data).
  • Strengths
  • Positioned as product with high data visualization capabilities
  • “Stories” are built using Interactive dashboards. Users can add annotations to add collaboration.
  • SAP Crystal Interactive Analysis wins
  • Re-usable Semantic Layer – universes allow users to share the access to a datasource and manipulate the underlying data in understandable business terms
  • Reporting – SAP Crystal Interactive Analysis has been built with analysis and reporting workflows in mind. It offers a wide and deep array of formatting and printing capabilities to support the users’ desire to communicate their findings to a greater audience.
  • Powerful calculation engine – analytical capabilities to support all skills of users, from the casual user looking to just filter data to the analyst using formula functions and manipulating the context of the document to answer complex business questions.
  • Full interactivity for everyone – SAP Crystal Interactive Analysis is not limited to just exposing guided analysis scenarios in the reports, but users can also go “off-road” and edit the reports to answer those unpredicted questions.
  • Ease of use – One business user-friendly environment for edition and consumption of content.
  • Online & offline scenarios – SAP Crystal Interactive Analysis content can be also hosted in the SAP OnDemand environment, giving users the possibility to share fully interactive content without forcing recipients to install anything on their desktop.
  • Tableau’s only upgrade isTableau server. They lack a complete BI story and therefore their customers end up implementing different BI systems to get QRA and EIM and EPM capabilities. SAP Crystal Interactive Analysis is the a component of a fully integrated BI platform and therefore making it easy for customers to expand their BI foot-print and get the same QRA capabilities with Edge (SAP BusinessObjects Web Intelligence client fully leverages all SAP Crystal Interactive Analysis contents) and EIM and EPM capabilities with BOE.

©SAP AG 2010