Event

Name of your organisation. If an external individual or agency was responsible for the work, give their name as well e.g. ‘Fred Bloggs PR Ltd for Mountain View Housing Association

Your name and contact details:

Name:

Email:

Phone:

In no more than three or four sentences, describe the size and scope of your organisation and those responsible for marketing and communications.If an external individual or agency was responsible for the work, describe them as well.

In no more than 300 words, describe the purpose of the event as well as the target audience and the outcomes you achieved. Attach two pieces of evidence (e.g. pdf of a publication, photograph of the event, screenshot of a web page etc) in support of your entry.

Tai Fest, our annual tenant funday, was another record breaking event. More than 700 people attended the family day out.The tickets, transport and most activities are free.

To qualify for a free lunch and prize draw … tenants had to speak to a member of staff at three of our fourspecial Star Stalls.

We created a unique opportunity to reach and influence a large number of tenants on a one-to-one basis – people we would otherwise have had no contact with throughout the rest of the year.

The themes of the Star Stalls were:

  • Welfare reform
  • Saving energy and cutting fuel bills/debt
  • Tenant involvement
  • Your Neighbourhood, Your Choice – local environmental improvements.

One had a giant Connect 4, which was very popular … the counters, covered in messages about welfare reform as well as money saving tips.

  • Each stall was visited by more than 400 tenants
  • Afterwards - 5 people telephoned the Your Benefits are Changing helpline.
  • 61 appointments for energy advice/the Warm Home Discount scheme.
  • 90 wanted to be more involved with us.
  • 21 signed up as neighbourhood “environmental champions”.

As a consequence:

  • We reached more people during one event than at any other throughout the year.
  • The Energy Advice stall, in conjunction with SWALEC - had the most “stamped” visitors, 490 people – meaning they are now more aware of how to get advice/save money on their fuel bills/help with arrears.
  • At least 500 know more about benefit changes – 430 had cards stamped and the stall had a further 70 recorded visitors (who did not get their cards stamped).
  • Your Neighbourhood, Your Choice … We asked: “What is the single most important thing in your community?” 159 (37%)said improved play and recreational areas – closely mirroring other feedback. We are now confident it is a key priority.

Please find attached the DVD Damian and myself filmed/edited and produced of Tai Fest and photos of the event as well.