You bought a nice t-shirt for 15 euro, and you are very happy with it. Would you be willing to pay 1 or 2 euros extra if you know that it comes to the right person?
Introduction
The call for more transparency in the clothing industry has grown over the years, but no one seems to be able to provide it. A product does not suddenly appear in the store, but is the result of the work and commitment of people.We experienced that it is nearly impossible to get information about the background of the clothes in the store. We believe that it is very important that consumers are aware of the origin of the products they are purchasing.In order to change this, Tailored-by wants to provide a new experience to consumers that gives them the possibility to become aware of the origin of their clothes, and enable them to make a difference as an individual. In this way, Tailored-by hopes to create a more responsible clothing market!
Why we do it
Our main goal is to create more awareness in the clothing industry and enable people to actually do something with the information.We want to make people aware of the actual value of clothing. In order to achieve this, we have to bring more transparency into the clothing market. Consumers should be able to get all the information they need to shop responsibly.Only then they can make conscious decisions. As an independent organization we strive to build a concept together with all these key actors in the clothing industry: brands, producers, and consumers. We all have to work together in order to achieve our goal to improve the clothing industry. Tailored-by found a way that benefits all involving parties.
Transparency/Consciousness/Appreciation/Positivity/Responsibility
What we do
Platform
As an independent organisation we are committed to create transparency in the clothing industry. We do not produce or sell clothes,we simply share information.Tailored-by enables brands to offer credible transparency to their consumers. We do this by providing self-collected information and share this information through our Tailored-by label. When people shop for clothes, they will notice that some brands have an additional label attached to their clothes. The Tailored-by labels provide the customers access to valuable information about the origin of the clothing they like. Those brands are cooperating with Tailored-by to provide their customers a new experience.
There are two options to link the customer directly to the profile of their tailor:
- : Scan the QR code with a smartphone
- : Fill in the name (code),written on the label, on the homepage of Tailored-by.
When shopping for clothes, it is easy to forget that there are people responsible for it.We would like to introduce them to the consumers. On the profile page the consumers will see a picture, personal story and a couple of characteristics of the tailor. In this way, the consumer can become aware of the personal story behind the clothes, the personal story of the tailor.The story behind their clothes will bring the realization that each product has its origin. This realization is necessary to see the actual value of clothes and let the consumers appreciate their clothing even more.
Contribution
We want to enable an individual to share their appreciation with the tailors.Tailored-by provides you the possibility. You can simply ask the cashier to scan the Tailored-by barcode on the back of the Tailored-by label. This will add 1 euro to the prize of the article. This euro goes to the Tailored-by foundation. The Tailored-by foundation will make sure that your tip goes entirely to the tailors responsible for your clothing. You won’t be asked by the cashier to pay extra, but you can now show your appreciation if you want to.Compare this with a voluntary tip in a restaurant. For good waiters or waitresses, most customers are willing to express their appreciation by giving something extra. This appreciation is only ment for the waiter or waitress and not for the restaurant itself. The Tailored-by foundation is established to make sure that the contribution to the appreciation gift goes entirely to the tailors responsible for your clothing.Tailored-by BV will earn money by selling the labels (service) to the brands.While interviewing the tailors for their stories, we ask what they would like to have. This could be a childcare where the children can play in a safe environment while their parents are working, pay for their education or for example a stove so they can cook for their family.This will be realized with the contributions (tips) from the consumers.We have chosen for this system so we reward everyone in the factory equally. If a project has been successful finished, a small movie or story will be shared with the people who have contributed.In this way we will add value for everyone who is involved in the clothing industry.
Who benefits
Consumer
- New shopping experience.
- Access to information to make a consciousness decision.
- The ability for every individual to show his or her appreciation to whom it is intended.
- The consumer can pick the clothes they normally would buy and are not restricted to a particular “good” brand
- Give them the opportunity to have a big impact
Brands
- Trustworthy transparency for their customers
- Offer an extra shopping experience for their brand/customers
- Maintain or improve their reputation
Producers
- Extra revenue stream from the clothing industry
- The tailors will know that they are appreciated
What do we need?
- Strategic knowledge
- Network to meet people who can introduce and help us in every possible way
- Secure and efficient payment knowledge (maybe blockchain)
- Website and IT knowledge
- Supply chain knowledge
- Brands to cooperate
Contact information
Name: Robin Boogaards
Tel:+31 648010882
E-mail:
Location:Daltonlaan 200 9th Floor