WYNDHAM EXTENDS FREE PHONE, INTERNET, FAX AND COPY CHARGES
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Media Contacts:
Amy Patti Darcie M. Brossart
Edelman Wyndham International, Inc.
312-240-3382 214-863-1335
WYNDHAM RE-LAUNCHES GROUNDBREAKING OFFER –
FREE TELEPHONE CALLS, INTERNET ACCESS, FAXES AND COPIES
Wyndham Celebrates Its One Millionth ByRequest Member
By Reintroducing Unprecedented Free Benefits
DALLAS (Jan. X, 2003) – Wyndham International (AMEX: WBR), which revolutionized the hotel industry in June 2002 by offering free, unlimited local and long distance telephone calls*, free high-speed Internet access, free photocopying and free fax privileges, is re-launching the groundbreaking offer through June 30, 2003 due to high customer demand.
Offered as part of Wyndham ByRequest®, which recently reached the one-million-member mark, this latest benefit embodies Wyndham’s philosophy of listening and responding to its guests’ needs. Initially introduced in June 2002, the offer was created when an informal poll of front desk managers revealed that telephone charges were the number one guest complaint at check out.
“ByRequest is the only guest recognition program that was specifically created to listen and respond guest needs, and was a radical idea when introduced in 2000,” said Fred Kleisner, chairman and chief executive officer of Wyndham International. “Now, we have continued that radical thinking, eliminating phone, Internet, fax and copy charges in June 2002 and through June 2003. Guest focused programs like these have helped grow our ByRequest program nearly 250 percent in just six months, to more than one million members today.”
ByRequest is the only guest recognition program that focuses on personalization. A complete departure from traditional points programs, ByRequest encourages guests to ask for items that personalize their hotel stay. Allen Kammer, the one millionth ByRequest member, appreciates this approach. “I travel an average of fifteen days per month, and there is nothing worse than being greeted by just a cold lobby,” said Kammer. “It’s an incredible feeling to be greeted by your first name and a friendly face, not to mention all those little extras that make you comfortable, especially when you would rather be at home.”
HOW IT WORKS
There are no pre-qualifications to register; guests simply fill out a personal profile on www.wyndham.com where they can select their favorite food, beverage, room and leisure activity preferences from more than 300 options. Guests can sign up for Wyndham ByRequest at www.wyndham.com, regardless of whether they have stayed at a Wyndham property before, and they will receive their personal preferences when they stay at a Wyndham property in the future.
To activate the free long distance phone calls, local phone calls, high-speed Internet access, faxing and copying, however, new members must sign up as a ByRequest member prior to June 30, 2003, and must also stay at any Wyndham Hotel, Wyndham Resort, Wyndham Luxury Resort, or Summerfield Suites by Wyndham prior to June 30, 2003. Wyndham ByRequest members enrolled prior to June 4, 2002, automatically receive the benefits of free local and long distance phone calls, free high-speed Internet access, free faxes and free copies.
WHAT IT INCLUDES
· Free unlimited, domestic long distance phone calls
· Free local phone calls
· Free high-speed Internet access
· Free faxes
· Free copies
Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800-Wyndham.
* Free in-room domestic long distance calling is limited to ordinary personal and business requirements. This benefit is not available for purposes of telemarketing, political solicitation, or other improper uses—as determined by Wyndham at its sole discretion. Wyndham reserves the right to suspend or terminate membership on some or all Wyndham ByRequest benefits at any time without notice. Free local and long distance calls, faxes and copies in the 48 contiguous states; does not include charges to Alaska or Hawaii. Not applicable to offshore properties or international calls. Not applicable to groups or conventions. No auto-dial.