World Contraception Day

WCD social media posts

Social media has the potential to play an instrumental role in creating buzz and building momentum in the run up to World Contraception Day(WCD) 2014. To help you conduct a social media campaign around WCD, we have created a content calendar that will act as a guide for potential content that you can post on your own social media channels. For each day in September*, we encourage you allto post WCD-related content on Twitter. We would also recommend that you keep your Facebook pages up to date.

The table overleafsuggests useful hints and tips for ‘tweets’ that you might want to consider posting,including a ‘Tweet of the Day’. The table also includes potential Facebook updates. Please be aware that these are only recommendations so feel free to tailor the contents to your own regional specifications as well as tweet your own ideas. Suggested posts includefacts about contraception, pictures, links to materials on other websitesand a countdown to WCD 2014.

This document also includes suggestions on additional or alternative tweets you might want to post, with a more regional/country-specific focus. We would also encourage you to consider whether there are opportunities in current news/events related to sexual health and contraception which you could leverage to develop new tweets. This will help your tweets remain contemporary andin tune with what’s going on more widely in the world.

We encourage everyone to actively re-tweet and ‘like’ one another’s posts as this will be integral in boosting the impact made online.To help build and maintain momentum, we encourage you to actively engage with your followers and other interested parties e.g. by responding to their posts, engaging in conversations, retweeting interesting comments and directing some posts at people/stakeholders who may find it interesting. Ideally, you should aim to post 2-3 tweets a day. These can be re-tweets, original tweets and/or re-posts of previous posts at a different time of day.

Below is a list of our partners and other family planning organizations that you may want to consider interacting with on Twitter:

  • @dsw_worldwide
  • @FP2020Global
  • @Guttmacher
  • @ippf and @IPPF_WHR
  • @MarieStopes
  • @Pop_Council
  • @PSIimpact
  • @USAIDGH
  • @WomenDeliver

  • @YouthDeliver

For all social media content, we recommend using the common hashtag #WCD2014.

For further information, please contact ArianePüttcher () or Suru Douglas().

W/C / Date / Tweet of the Day / Additional notes / recommendations / Facebook post copy for the week
w/c 1 September 2014 / 1 / Only 25 days left until to World Contraception Day[INSERT LINK TO COUNTDOWN CLOCK ON YOUR LIFE WEBSITE OR YOUR OWN WEBSITE]#WCD2014 / TOP TIP!!
Tweets need to be 140 characters or less including spaces. Links to websites and pictures are included in your character limit
TOP TIP 2!!
Use Bitly to make your web links shorter
/ [Post image of a calendar, with WCD - 26thSeptember - circled]
Text:September is the month of World Contraception Day (26 September). 25 more days to go!
2 / Each year, 79k women’s lives could be saved if the need for modern #contraception was fulfilled in the developing world #WCD2014 / Reference used:
Regional statistics from a verifiable and reliable source of information can be tweeted instead/in addition for your country/region
3 / There are 196 countries in the world and 70 are involved in #WCD2014! #Globaleffort / Tweet in yourlocal language to demonstrate the range of countries participating in WCD 2014
Possible image:
/ [Post image of the world overlaid with number 70]
Text: People all over the globe are united for the World Contraception Day campaign. Join us!
4 / Can we live in a world where every pregnancy is wanted? #WCD2014 #ItsYourLife [INSERT LINK TO WEBSITE] / WCD partners: Include a link to the Your-Life.com website or your organization’s website’s aims and visions page
Possible image:

5 / There are more than 15 types of contraception. Can you name these 3? [INSERT PICTURES OF 3 DIFFERENT TYPES OF CONTRACEPTION]
[INSERT LINK TO WEBSITE]
#WCD2014 / Include images of three contraception methods.
Include a link to the “Your-Life.com”, your local WCD website or another reliable source of local information on the range of contraceptive methods available
Possible images:
- IUD
– Contraceptive patch
– Female condom /
[Post image of WHO contraception effectiveness chart – available here: [
Text: There are more than 15 different types of contraceptive method available. Which is right for you?[INSERT LINK TO WEBSITE]
w/c 8 September 2014 / 8 / For #InternationalLiteracyDay, let’s educate young people on sexual health #knowledgeisempowering
#WCD2014 / TOP TIP 3!!
- a useful website where you can find out about key events that you may want to consider leveraging for your WCD campaign
Possible image:
/ [Post a suitable image relating to sexuality education]
Text:Comprehensive sex education for youngpeople, results in many delaying their first sexual encounter
Link:
9 / #teens in the [UK]are over [6x] more likely to give birth than teens in the Netherlands?#WCD2014 / TOP TIP 4!!
Include a link to the references of facts used. Readers then have the option to read more if they would like
Reference used: United Nations Statistics Division Child Bearing indicators, 2011
Tailor to your local country. Find your country, using the link above, see how your nation compares to other parts of the world and produce a tweet based on this
10 / Look what we’ve been doing to raise awareness of sexual health#WCD2014! [INSERT LINK TO VINE VIDEO] / Develop and include a 6 second Vine video clip which briefly documents your activities for WCD
Link to Vine:
Example Vines available here:
USAID:
Population Action: / [Post images of activities undertaken for the WCD campaign]
Text: Look what we’ve been doing to raise awareness of sexual health. [EXPLANATION OF ACTIVITIES]
11 / 188M unplanned pregnancies occur every year.#Contraception couldprevent this#WCD2014 / Reference used:
Alan Guttmacher Institute & IPPF, Facts on Satisfying the Need for Contraception In Developing Countries, November 2010
You can tweet regional / country-specific statistics from a verifiable and reliable source of information insteador in addition
12 / Can you afford not to think about contraception? #costofkids [INSERT LINK TO FACEBOOK POST] #WCD2014 / [Post a suitable image relating to cost]
Possible image:

Text: Did you know that the average cost of raising a child in [INSERT COUNTRY] is [INSERT FIGURE]?
Insert the cost of raising a child in your country. For example in the UK it is estimated at £148,000
Reference used: The Cost of a Child in 2013, Child Poverty Action Group

w/c 15 September 2014 / 15 / #SexualHealthWeek
Check out what the#FPA are doing this year
#WCD2014 / Tweet about/links to interesting sexual health week activities of interest to your organization
Link to campaignwebsite:
16 / Did you know? Annually, 41% of pregnancies that occur globally are unintended. For more facts [INSERT LINK TO INFOGRAPHIC]#WCD2014 / Reference used:
Singh, S., et al. Unintended pregnancy: worldwide levels, trends, and outcomes. Stud Fam Plann (2010) 41(4): 241-250.
Pick an interesting fact from your chosen subtheme’s infographic. Post a link to the infographic on your website
WCD partners: Infographics can be downloaded from the dedicated partner quicksite:

Bayer Affiliates: Infographics can be downloaded from Sharepoint:
/ [Post the new WCD infographic for chosen sub-theme: Know Your Options / Know Your Partner / Know Your Body on your Facebook page]
Pull out a few interesting facts from the infographic to post on your Facebook page
17 / Not sure where to go foraccurateinfo on contraception? Sort fact from fiction.[INSERT LINK]#WCD2014 / Include a link to the “Your-Life.com”, local WCD website or another reliable source of local information on the range of contraceptive methods available / [Post a suitable image relating to questions/ fact or fiction]
Possible image:

Text: There are many myths out there regarding contraception, such as using 2 condoms instead of 1 at the same time is safer? For accurate impartial advice about contraception. Visit the Your-Life website:
18 / Great to see so many healthworkers involved in #ReproHealth2014#SexEd #WCD2014 / Tweet interesting research, pictures or discussions of interest to your organization
Link to congress website:

19 / Access to easy-to-use, affordable contraceptives is still a struggle for many women globally #weneedchange #WCD2014 / Reference used: Darroch, J., et al. Trends in contraceptive need and use in developing countries in 2003, 2008, and 2012: an analysis of national surveys. The Lancet. 2013; 381(9879): 1756-1762 / [Post image of Your Life logo]
Text: It is a shame that in 2014, access to easy-to-use and affordable contraception is still a struggle for many women globally? The time for change is now.
w/c 22 September 2014 / 22 / First post: It’s your life. It’s your future [INSERT CHOSEN SUBTHEME]#WCD2014
Second post: It’s Your Life. What do you want from your future? Send us your thoughts #WCD2014 / Invite Twitter followers torespond to your posts with a picture or tweet e.g. @womendeliver: My hope: Every woman can decide when she wants a child #WCD2014 / Text: It’s Your Life. What do you want from your future? Send us your thoughts and dreams for the future
23 / Stillbirths and newborn deaths are 50% higher among adolescent mothers compared to women in their 20s #WCD2014 / Reference used:
24 / Check out our new look website! [INSERT LINK TO WEBSITE]It’s your life, It’s your future, [INSERT CHOSEN SUB-THEME]
#WCD2014 / Include a link to the new re-launched “Your-Life.com”. Add the sub-theme that you have chosen e.g. It’s your life, It’s your future, Know Your Options / Know Your Partner / Know Your Body
Please note you will be informed as soon as possible on the concrete timing of when the updated website will be online
25 / How does your love life compare to other #youngpeople across the world? [LINK TO THE ’LOVE CHECK’ POLL ON YOUR-LIFE.COM] / Include a link to the new re-launched “Your-Life.com” site which features the updated quiz
Please note you will be informed as soon as possible on the concrete timing of when the updated website will be online / [Post link to the ‘Love check?’ poll – either hosted on the Your-Life website]
Text: What does our poll reveal about you? How do you compare?
26 / First post: Today’s World Contraception Day! Find out what the WCD coalition are doing to improve contraception access #WCD2014 [INSERT LINK TO PUBLISHED CONSENSUS STATEMENT
Second post:We believe access to accurate info on sexual health & contraception should be a basic right for all RT if you do too [INSERT LINK TO PUBLISHED CONSENSUS STATEMENT] / Include link to WCD Consensus report (TBC)
Consider tweeting quotes from the report and links to the videos
Consider also tweeting information about local activities or link to press releases / [Post collateral from the WCD consensus report including videos]
Consider posting quotes from the report and the call to action
Text: We believe access to accurate information on sexual health & contraception should be a basic right for all.
[INSERT LINK TO PUBLISHED CONSENSUS STATEMENT]