WORKSHOP SCHEDULE OVERVIEW
7:30am - 8:30am Registration (continental breakfast served)FRIDAY
8:30-10:00am / FRIDAY
10:15- 11:45am / Friday
12:00-1:30pm / FRIDAY
1:45- 3:15pm / FRIDAY
3:30- 5:00pm
Starting a Business 101 (Mike Daniel) / Finding Your Problems Thru Value Stream Mapping (Nicholas M. Testa, Jr.) / KEYNOTE SPEAKER
Gail Rosenthal,
21st Century Leadership / Growing a Business in Today’s Marketplace (Sue Hunter) / Get Stuff Done: How Small Business Leaders Can Use Low-Cost and o-Cost Outsourcing to Grow Their Business (Mark Mikelat)
Finding Success in a Small Business (Stevenson) / Clarifying Expectations to Improve Business Performance (Michael Baroff) / Succeeding Online Part 2: Online Marketing (Joe Martinico) / Problem Solving, Decision Making and Responding to Conflict (Michael Baroff)
Developing Radiant Leaders (Michael Petran) / Strategies for Successful Mktg (Sue Hunter) / Business Dialog & Listening (Terry Lambert) / Keeping Good People (Terry Lambert)
Video Marketing Strategies (Mark Mikelat) / Succeeding Online Part I: Nuts & Bolts of Going Online (Joe Martinico) / Social Media Marketing Made Simple (Kelly Flint) / Accelerate Your Leadership Skills (Choon-Mah and Furman Meggett)
9:00am-5:00pm / Customer Service Is for Everyone! (TammyFerranti-Lansdown & Frank Barry)
WORKSHOPS - DETAIL
WORKSHOP TITLE &TIME / Presenter / Description12:30p.m. -1:00pm
KEYNOTE:
21st Century Leadership / Gail Rosenthal, DTM, QS
From the boardroom to the classroom, Gail Rosenthal is known for high energy, fun & an engaging delivery. Gail's down to earth style wows the audience, while bringing facts, figures and stories to life.
Gail has been a motivational speaker, coach and trainer for the last 17 years. She has been a member of Toastmasters International for over 18 years and has studied speaking and voice. As a consummate renaissance woman, Gail has forayed into multiple industries, always bringing her training, skillful coaching, teaching, and intuitive management style with her.
Gail has a Bachelors Degree from the University of California, San Diego, a pending MBA from the University of Extended Studies, and 2 years of law school. She is a member of the Toastmasters District 1 Speakers Bureau, a licensed hypnotherapist and a certified NLP practitioner. / There has been a lot of talk about leadershiplately. Explore with Keynote Speaker, Gail Rosenthal the evolution of leadership, how to recognize true leaders, and how to model those leaders. Gail will move you to take action that leads to success.
9:00a.m. – 5:00p.m.
Customer Service is for Everyone! / Tammy Ferranti-Lansdown,
Graduated with honors from CSULB; Toastmaster, Job Search Workshop presenter and Graphic Designer at SELACO WIB, Cerritos; certified seminar facilitator for the Pacific Institute.
Frank Berry,
Frank is a graduate of the University of Massachusetts-Boston Harbor Campus and holds an honorary Doctorate of Education from South Pacific University. He has held teaching credentials in Massachusetts, New Hampshire, and California. He has been a charter school principal and taught motivational seminars for four years-trained by PMA Communications, Inc. publishers of Success Magazine. He was trained by the Department of Labor in the Voice of the Customer-Service by Design. / In this era of intense competition where everyone is trying to bring in new customers and keep the loyal ones, it is more important than ever to have your pulse on what the customer needs and wants.
This Incredible Customer Service Workshop will open up new and creative ideas on how to best serve the customer. Topics will include: how to give positively outrageous service, the ten deadly sins of customer service, what makes the customers unhappy, how to use generational differences to better understand your customers, how appearance and body language affect the customer, and cracking the egg-dealing with angry and upset customers.
This workshop will affect your bottom line by increasing customer satisfaction and having them coming back for more of your Incredible Customer Service.
8:30a.m. -10:00a.m.
Starting a Business 101 / Mike Daniel, SBDC
Finding Success in a Small Business / Kevin Stevenson, Owner, Johnson Jewelers
Kevin Stevenson is the owner of Johnson Jewelers in Bellflower, a 4th generation, family ownedfine jewelryand diamond store for almost 60 years. He is also an adjunct professor of business at Cerritos Community College. / This workshop is designed to answer questions that are vital to your business success:
- What are the necessary ingredients for a successful business start-up?
- How do you attract new customers and maximize the potential of your existing clients?
- How do you cope with the multiple roles required of a small business owner?
Developing Radiant Leaders / Michael Petran, President, Petran Unlimited
Dr. Michael Petran has over 20 years experience working in a combination of corporate, academic, and non-profit environments. His direct experience includes: leadership mentoring, international project management, strategic planning and tactical execution, and presentation skills.
How to Use Marketing Videos to Grow Your Business with a $100 Investment / Mark Mikelat, Speaker/Trainer/ Coach, Building Aspirations
Mark Mikelat is a business growth expert. From his 20+ years of consulting at Fortune 100 banks and major corporations such as Microsoft, Border Books, and IBM, Mark has discovered that people are people first and business leaders second. By implementing basic principles of respect, sincerity, and professionalism, you can grow your network and build a more powerful career and business. Mark has built his network all over the world having lived in Spain, Germany, and Switzerland.
Mark Mikelat is the founder of the Aspirations Message, a growth empowerment program for business leaders. He speaks nationally to small business associations, professional groups, and college business programs about the power relationship building for personal and professional success. Mark Mikelat is business faculty at Long Beach City College and the author of two books, 50 Tips for Effective Networking and Aspirations, Achieving What Your Want For Yourself and Your Life. You may learn more about him by visiting Building Aspirations. / To grow your business you need to interest the customer, engage them, and convince them to do business with you. Videos are a powerful tool to accomplish this. Marketing videos are product brochures, brand builders and customer acquisition and conversion tools. They have incredibly high return because they are inexpensive, quick, and easy to create.
Would you like to create your own videos and upload them to a global audience with about one hour training time, and a $100 investment? Once you learn the video marketing success recipe you can create video after video. This is a powerful strategy even if you have no video, computer, or technical knowledge. If you can push a button, you can master this powerful marketing strategy. Mark Mikelat will show you how.
10:15a.m. -11:45a.m.
Strategies for
Successful Marketing / Sue Hunter, President, Dynamic Concepts
Sue Hunter has over twenty-five years of management and consulting experience. She is the founder and CEO of Dynamic Concepts, a business consulting firm which helps business become successful and profitable. Clients include many small and medium-sized firms and public entities. She has owned several businesses of her own which she has profitably sold. She holds an MBA degree and is an adjunct faculty member of several colleges. / Every business needs to market their products and service in order to create sales. Developing processes and strategies to get the most return for your investment of time and money is of utmost importance. In this seminar you will learn:
- How to identify your target clients
- What strategies to use to get customers’ attention
- How to gain a competitive advantage
- How to get customer commitment and develop customer loyalty
Clarifying Expectations to Improve Business Performance / Michael Baroff, Organization
Effectiveness Consultant, Inner Work of Work
Michael Baroff is an organizational effectiveness consultant with over 25 years experience helping business, government and non-profit clients leverage their internal resources to achieve strategic outcomes and human resource performance results. Michael is the author of The Inner Work of Work: Coaching Yourself for Improved Performance Series -- Being Your Best; Getting Along with Others; and Contributing to Your Company’s Success (Berrett-Koehler Publishers, 2000) / Strategic Planning and Operational Performance Management provide the “roadmaps” for your business success. The key to improving your business performance is to “clarify stakeholder expectations” and align those expectations with your “big picture” and “bottom line”. In this session you will learn the components of strategic planning and operational performance management and how to clarify and align stakeholder expectations with those plans to achieve business results.
Finding Your Problems
Through Value Stream Mapping / Nicholas M. Testa Jr., Chief Executive Officer, Acuity Consulting, Inc.
Nick Testa has been in senior management for over 30 years, working with and within organizations of all sizes and types. His partnering approach fosters excellent client service and rapport while generating in-depth understandings of client issues and perspectives. His is approach, experience and expertise, coupled with his ability to work well with all levels of an organization, translate directly in to faster problem identification and resolution, more effective project leadership, better cost and schedule performance, and highly focused results.
Nick served as President of APICS after serving as a board member and volunteer for many years. APICS, the Association for Operations Management, is the premier source of the body of knowledge in operations management, including production, inventory, supply chain, materials management, logistics, etc. / Discover 8 wastes in office terms; Create a Road Map of customer needs, value stream, and pacing; take action: forms & procedures, waste removal, Kaizen, enhance teamwork and, communication. Get started building your own Action Plan. Understand how to view the process from the perspective of the service produced. If your business has significant office staff then this is the workshop for you.
Succeeding Online Part I: Website Nuts & Bolts +How to Accept Payment Online / Joe Martinico, Joe Martinico Enterprises
Joe Martinico is a part of Personaweb, Inc doing business around the world. PersonaWeb offers wholesale Internet services to the trade, including domain names and hosting services. He has been helping people and businesses come online since 1999 and believes in personal service and helping tocreate a web site that works at a reasonable price, on time, and without surprises. That's why today PersonaWeb manages well over 2000 domain names and 100s of web sites. / Your web site is a reflection of you, your business, or your organization. It's your online persona. It is your opportunity to bring in new customers, and to expand your business.
This helpful workshop will show you how to pick & register the best web address for your business; web files - how to get them built & organized; web hosting made simple; get your site up and running.
How to Accept Payment online: credit cards, PayPal, security, quickest and best methods.
1:45p.m. -3:15p.m.
Succeeding Online Part II: Online Marketing Methods / Joe Martinico, Joe Martinico Enterprises / The objective of this workshop is to show businesses the key differences between traditional and online advertising; difference between “succeeding Online” & “failing Online”; how to get listed; use ALL the tools available.
Growing a Business in Today’s Marketplace / Sue Hunter, Dynamic Concepts / There are many factors that have changed the way business is conducted, such as the economy and technology. Businesses must adapt to these changes in order to maintain a competitive advantage. In this seminar you will learn:
- Ways to understand what the customer really wants
- How to manage your cash flow
- What needs to be done to insure success
Business Dialog & Listening / Terry Lambert,President, IKS Group
Terry Lambert has his roots in training and process improvement consulting. He began as a contract trainer in 1987, co-founded a training company in 1990 and formed IKS Group in 1996. As a stand-up trainer, Terry has contracted with national companies, Tracom Corp, Commnispond, Maritz and CG Wright and Associates.
Terry’s most recent project has been a 4-year contract with General Motors consulting in dealerships as part of the Standards for Excellence program. Terry coached Cadillac and Chevrolet dealer principals and managers in process improvement and customer satisfaction.
Previously Terry contracted with Toyota Motor Sales in the Signature initiative as the Development Team Project Manager. He was responsible for developing, improving and delivering training, dealership tools, video and a CD-based reference guide. This project is ongoing and as a result, Signature dealers are averaging 6 points higher on CSI scores than non-Signature dealers.
Terry's education includes an MBA from the USC with an emphasis in Organizational Behavior and a BME from Grace College. / This workshop will concentrate on how to apply the following skills in your day to day association. Also, you will discover why they are so important to your business success.
- Understanding the Communication Model
- Understanding the Message Model
- Understanding the hindrances to communication
- Implementing key communication skills
- Formatting a message
- Playbacks
- Non-verbal’s
- Staying focused
Social Media Marketing Made Simple / Kelly Flint,Constant Contact’s Regional Development Director
Kelly is Constant Contact’s local small business expert in the Los Angeles area. A knowledgeable marketing expert, Kelly has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing and online survey strategies. A popular speaker and educator, Kelly gives small businesses and nonprofits the tools, techniques, and strategies they need to grow and expand their business and to maximize the power of relationship marketing. / This exciting workshop covers Social Media strategies and best practices that will help you get the most out of your time, develop relationships, and grow your business. In this introductory session, we will cover:
- What social media marketing really is
- Time management
- Measuring the return of your activities
- How to grow your Social Networks
- Real world examples
3:30p.m. -5:00p.m.
Get Stuff Done: How Small Business Leaders Can Use Low-Cost and No Cost Outsourcing to
Grow Their Businessow Small Business Leaders Can use Low- / Mark Mikelat, Speaker/Trainer/ Coach, Building Aspirations / You have too much to do! Entrepreneurs and small business owners are overworked and overwhelmed. Small tasks can take hours to complete. Hiring more staff is expensive. Is there a way to outsource tasks and get them done quickly, effectively and inexpensively? Yes, absolutely! Mark Mikelat can show you how. From first-hand experience, he has learned the best ways to outsource and get stuff done, and do this while on a shoestring budget. Attend this workshop to learn how to effectively use inexpensive outsourcing to grow your business.
Keeping
Good People / Terry Lambert, President, IKS Group / This workshop will focus on ideas for implementing five-5 essentials for workplace
- Trust
- Communication
- Vision
- Accountability
- Recognition
Accelerate Your Leadership Skills To The Next Level / Choon Mah-Meggett, Speaker/Trainer, CEDISA & Furman J. Meggett
Choon Mah-Meggett, DTM/QS, has a BA degree in Mass Communication and a Masters degree in Art & The Humanities. She has wowed audiences since her days in the travel industry, speaking and performing to audiences around the world! Choon’s platform is sharing her expertise with passion and gusto and presenting excellence in Communication and Leadership skills!
Furman J. Meggett is a published poet, a powerful motivational speaker and coach with a 30-year business background that includes his skills as a communications specialist. Furman has a degree in Business Management from Pepperdine University and served in the United States Marine Corps. / As far as leadership goes; any skill can be strengthened, honed, and enhanced if we have the motivation and desire; the practice and feedback, the role models and coaching, and the support and recognition. This work shop will equip you for the challenges ahead.
This Leadership Workshop is an intense,active-learning experience that includes a number of methods to fully engage participants and keep them interested:
- Fun interactive exercises and tasks
- Short lectures and presentations
- Opportunities to practice new skills