Post

Individual Giving Manager

Responsible to

Head of Marketing

Works closely with

Marketing & Communications, Database, Supporter Services, and Fundraising

Purpose

This is a new role appointed to lead and develop the charity’s Individual Giving programme, which includes regular giving, cash appeals, prize-led fundraising, and stewardship communications. The post-holder will researchand implement data-driven, multi-platform campaigns that will showcase our cause to the public and inspire their support.

Key responsibilities and accountabilities

Campaign delivery

  1. Leads on the development of the individual giving programme from research and creative development, to implementation and post-campaign review. Programme includes donor acquisition and retention activities across multiple channels (e.g. digital, direct mail, phone, text).
  2. Manages the end-to-end development of all individual giving campaign materials (e.g. telephone scripts, direct mail letters, leaflets) and work with Marketing & Communications to ensure they are on brand, compelling, accurate, and appropriate for the target audience.
  3. Leads on the development and implementation of stewardship activity for individual givers and, where necessary, works with internal teams to update and maintain the content (e.g. annual newsletter and thank you calls).
  4. Leads on the implementation of supporter journeys for individual givers.

Data management and analysis

1.Works collaboratively with the Database Team to interrogate the supporter database and identify segments for individual giving and stewardship campaigns.

2.Work with the Database Team to critically assess and appraise the individual giving data selections and segment performance.

3.Works collaboratively with the Head of Marketing and Head of Fundraising Operations to research, develop, implement, and maintain a Donor Segmentation model.

4.Works collaboratively with the Head of Marketing and the Head of Fundraising Operations to research, develop, implement, and maintain a Lifetime Value Model for supporters.

5.Works closely with the Database Team to write detailed briefs to extract files for campaigns.

6.Works closely with the Database Team to ensure donor files from campaigns are securely imported into the supporter databases with the right coding.

7.Works closely with the Database Team to ensure campaigns are accurately recorded in the supporter database for future reporting.

8.Ensure that all individual giving campaigns are compliant with legal fundraising requirements and exhibit best-practice standards.

9.Supports the Fundraising Operation Team to share data best practice within the organisation and follows defined processes for working with supporter data.

Management, planning, and reporting

  1. Develop briefs for external suppliers, agencies, and consultants involved with the individual giving activity. For example, our creative agencies, print companies, and telephone fundraising agency.
  2. Day-to-day management of the delivery of contracted services with suppliers, agencies, and consultants involved with the individual giving activity.
  3. Occasional management of temporary staff and volunteers as required.
  4. Creates the Individual Giving ‘flight plan’ or calendar of activity, ensuring it is kept up-to-date and circulated to key members of management.
  5. Creates detailed campaign documents on individual giving activity to record key dates, content, objectives, and specific targets for each campaign.
  6. Works closely with the Database Team and external suppliers to create weekly/monthly reports on active campaigns.
  7. Monitors the outcomes of individual giving campaigns, document the successes, identifies learning and reports to SMT as required.
  8. Provide campaign information as required management purposes (e.g. board papers).

Financial control

  1. Manages the Individual Giving budget as agreed with the Head of Marketing.
  2. Responsible for recording, monitoring, and controlling the costs associated with all individual giving activity.
  3. Collates and codes supplier invoices for processing by the Finance Team.

Internal communication and team working

  1. Works across the organisation with colleagues to share information, reports, processes, and analysis from individual giving activity. Key working relationships; Head of Marketing, Head of Fundraising Operations, Database Team, and Legacy Manager.
  2. Works with the Fundraising Operation Team to ensure appropriate end-to-end process is in place for donation handling and enquiries.
  3. Required to attend ‘all staff’ meetings, team meetings, and any other meetings to progress and share individual giving activity.

Other duties

Undertake any other delegated duties or tasks commensurate with the responsibility and remit of the post.

Person specification

Essential / Desirable
Education and Training
Evidence of attending training and development opportunities relevant to the role. / Individual Membership with the Institute of Fundraising, or equivalent marketing or direct marketing body.
Degree-level qualification, or equivalent work experience, in marketing or business management.
Experience and Knowledge
At least 4 years work experience, preferably, in individual giving fundraising, or a related marketing discipline. / Experience of managing a complex budget.
Significant experience of working with a supporter or customer database to research and deliver fundraising campaigns. / Up-to-date knowledge about the latest trends pertinent to modern individual giving fundraising methods.
Experience of interpreting supporter data to develop and optimise targeted fundraising campaigns. / Experience of using data to develop income and expenditure models based on individual giving metric.
Detailed knowledge of individual giving key performance indicators and how to interpret and apply them. / Experience of identifying and leading on new income generating ideas from research through to implementation and review.
Experience of developing, managing and implementing a multi-channel calendar of fundraising campaigns. / Experience of writing and editing copy for multiple channels; direct mail, telephone scripts, and digital.
Experience of delivering fundraising activity across multiple channels; direct mail, telephone, face-to-face, digital. / Experience of using Raisers Edge.
Experience of supplier management; print, creative, data services, telemarketing.
Experience of cost management and providing detailed reports on income/expenditure.
Demonstrable experience of delivering against set income objectives and targets.
Detailed knowledge of legislation and guidelines relating to charity fundraising; Gift Aid, fundraising codes of practice and data protection.
Skills and abilities
Excellent organisation and planning skills. Ability to work to campaign deadlines and constantly reprioritise workload. / Full driving licence (if not based in St Andrews)
Excellent problem solving skills. Has the ability to think through issues, then assess and identify find the best solution. / Strong creative copywriting skills.
Excellent interpersonal skills. Ability to deal constructively and diplomatically at all levels to deliver campaigns.
Excellent writing skills, particularly in report writing.
Excellent verbal skills. Ability to communicate complex information in a comprehensive way regardless of the audience.
Excellent numeracy skills to assess campaign performance, monitor costs, and assess key performance indicators.
Excellent analytical skills to identify question and interpret campaign performance.
IT literate and with training able to pick-up new systems as required.
An understanding of and enthusiasm for the charity’s vision and mission. Demonstrate the ability to champion our brand values.

Worldwide Cancer Research

Madras House, St Andrews, Fife, Scotland, KY16 9EH
Registered in Scotland, No 152991, Charity No SC022918