Wiz Khalifa Partners With Colorado-based RiverRock Cannabis
on Exclusive New Cannabis Line
Collaboration Spotlights Golden Globe & Grammy-nominated, Multi-Platinum-selling
Recording Artistas Agent of Change for Cannabis Law Reform
New Project KHALIFA to Drop February 5th
[Pittsburgh, PA –February 4, 2016] Multi-platinum-selling, Golden Globe and Grammy-nominated recording artist Wiz Khalifa today announced his partnership with RiverRock Cannabis on an exclusive line of regulated cannabis products. The partnership with RiverRock marks Khalifa’s first such collaboration in the regulated cannabis industry and coincides with the recent renewal of his partnership with RAW Rolling Papers.
Khalifa also announced a new project, titledKHALIFA(Rostrum/Atlantic Recordings), which will be released via all digital retailers on Friday, February 5th. He teased the project during a video announcement over the holidays, thanking his fans for their support. Watch the full video announcementHERE.KHALIFAfeatures music from the artist’s “lost files.” Still planning to release his highly anticipated 5thstudio albumROLLING PAPERS 2later this year, he’s treating fans to a cool collection of music he’s amassed over the last few years, including the songs “Celebrate” and just released “Bake Sale” featuring Travis Scott which saw 2.6 million streams in its first week.
“These products have taken years to perfect,” shared Wiz. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
Khalifa’s partnership with RiverRock will include the creation and manufacturing of Wiz Khalifa curated strains, infused products and concentrates. Starting April 20th, with a progressive rollout through 2016, RiverRock will launch a full range of Wiz curated cannabis products including Khalifa Kush flower and concentrates. “It’s been a pleasure working with Wiz to create these products not only because of his respect for the plant, but also because of his commitment to political reform,” said Norton ArbelaezRiverRock’s founder. This collaboration is a first for RiverRock, and celebrates Khalifa’s entrepreneurial vision and status as an iconic figure in today’s cannabis culture.
In addition, Wiz Khalifa’s renewed partnership with RAW Rolling Papers will see their successful existing collaboration on a unique, branded smoking accessories expand with 3 new products added to the line: a new WIZ “Pre-Roll” Tin, an Updated WIZ LOUD Pack, and new Wiz Short-Tip Cones.The Wiz Khalifa “Pre-Roll”Tin is a thick metal carrying case with high quality 3D art. It comes complete with 6 Wiz short-tip King Size cones, each in their own protected slot. The WIZ LOUD Pack is an innovative Rolling Package that includes RAW Natural Rolling Papers,RAW Natural tips, a natural bamboo poker and a built-in rolling tray.For Spring 2016 the Wiz Khalifa Cones are updated to have a shorter 16mm tip with Wiz Imprint, allowing 8% more to fit in each WIZ Cone.
The Pittsburgh native has long been a proponent of cannabis law reform and avid supporter of marijuana legalization, having titled his 2011 debut studio albumRolling Papers.
# # #
About Wiz Khalifa:
Multi-platinum selling recording artistWiz Khalifaburst on the scene with mainstream success with the release of his first major label debut,Rolling Papers, in March 2011.Rolling Papersspawned the hugely successful hits “Black and Yellow,” “Roll Up” and “No Sleep”and gave Wiz the platform to win the award for Best New Artist at the 2011 BET Awards and Top New Artist at the 2012 Billboard Music Awards. Wiz Khalifa’s most recent album,Blacc Hollywood, debuted at #1 on Billboard’s Top 200 album chart.His current hit, “See You Again,” off the FURIOUS 7 soundtrack, catapulted to the top of the charts across 95 countries. Holding the #1 spot for 12 consecutive weeks, “See You Again” broke records by being Spotify’s most-streamed track in a single day in the United States and in a single week in 26 countries. In addition to winning 3 Teen Choice Awards in 2015, “See You Again” continued its success by winninga Critics’ Choice Award in the category Best Song, earning three Grammy Award nominations in the categoriesSong of the Year, Best Pop Duo/Group Performance and Best Song Written for Visual Media, and a Golden Globe nomination in the category Best Original Song – Motion Picture. For more information please visit
About RiverRock:
Basedin Denver,RiverRockis one ofColorado’sfirst licensed marijuana businesses. The Company operates two strategically located dispensariesinDenver offering both medical and recreational cannabis, cannabis-‐infused products andrelated products. The company’s principals formedpart of the ColoradoDepartmentofRevenue’sMedicalMarijuanaAdvisoryBoard,theCityofDenver’sMedicalMarijuanaWorkgroup,and Colorado’s Amendment64RegulatoryTask Force. This involvement has permitted the company to be directly engaged in thedevelopment and drafting of Colorado’s regulatory framework. For more information please visit