Wisconsin Department of Tourism Multicultural Grant Application

Organization Information

  1. Legal name of Wisconsin organization: Click here to enter text.
  2. Federal Employer Identification number: Click here to enter text.
  3. Legal mailing address: Click here to enter text.
  4. County: Click here to enter text.
  5. Contact name: Click here to enter text.
  6. Contact title: Click here to enter text.
  7. Contact phone number: Click here to enter text.
  8. Contact email address: Click here to enter text.
  9. Website: Click here to enter text.
  10. Are you a Wisconsin not-for-profit organization? Yes ☐ No ☐

Event Information

  1. Event Type: New Event☐Existing Event ☐
  2. Project Grant Funding Year: One (1)☐Two (2)☐
  3. Dollar amount requested for event (maximum of $10,000): Click here to enter text.
  4. Name of event: Click here to enter text.
  5. Date(s) of event: Click here to enter text.
  6. Targeted culture of event: Hispanic ☐ Asian ☐ African American ☐
  7. Location of event: Click here to enter text.
  8. Does this organization or event receive fundingthrough the Department of Tourism based on State Statute 41? Yes ☐ No ☐
  9. Event Summary: Provide a one or two sentence description of the event. Include anticipated audience and the unique cultural aspect of Wisconsin highlighted.

Click here to enter text.

  1. Provide an overview of the event including: What are the target markets? How many visitors will you attract? If event is in its second year, describe any changes you may be making this year based on previous experience.

Click here to enter text.

  1. How does this event inform and educate the visitor about the targeted culture?

Click here to enter text.

Economic Impact Information

Every year, the Department of Tourism is required to report the economic results of grants. We report the projected and actual economic impact which is the State's Return On Investment (ROI).
Typically recipients measure visitor spending results. This can be done by counting all visitors/attendees and surveying a representative sample.

  1. Please tell us your plan for capturing the number of non-local visitors/attendees:

Click here to enter text.

The Department owns research that determines the average daily expenditure for day trippers and overnighters. Currently, those figures are $58 per day tripper and $180 per overnight visitor.

Please estimate the number of attendees for each of the following:

  1. Local attendees: Click here to enter text.
  2. Non-local overnight attendees: Click here to enter text.
  3. Non-local daytrip attendees: Click here to enter text.

Estimate Economic impact. (#2 above x $58) + (#3 above x $180) = Total Visitor Expenditure

  1. Total Visitor Expenditure: (Non-local overnight attendees x $180) + (Non-local daytrip attendees x $58)

Promotional and Marketing Information

  1. What is your Marketing Plan for the event?

Click here to enter text.

  1. What other leverage will your grant project acquire? This may include things such as earned media and donated advertising, jobs created, other grants earned because of the project, or additional sales and room tax.

Click here to enter text.

  1. Promotional budget for event: Multicultural grants are reimbursement grants for promotional expenses only. Applicant must match grant funding dollar-to-dollar for eligible promotional costs. Operational expenses must be listed in the budget, but cannot be reimbursed as a part of this grant. Maximum Department reimbursement is $10,000.

(You may attach a spreadsheet showing your budget.)

ItemDepartmentApplicantTotalDescription

  1. Direct Mail$0.00$ 0.00$ 0.00detail
  2. Internet$ 0.00$ 0.00$ 0.00detail
  3. Print$ 0.00$ 0.00$ 0.00detail
  4. Publicity$ 0.00$ 0.00$ 0.00detail
  5. Radio$ 0.00$ 0.00$ 0.00detail
  6. Television$ 0.00$ 0.00$ 0.00detail
  7. Other Advertising$ 0.00$ 0.00$ 0.00detail
  8. Operational$ 0.00$ 0.00$ 0.00detail
  9. Total$ 0.00$ 0.00$ 0.00 detail

Revised 7/1/16