WIPOAcademy
The WIPOAcademy was founded in March 1998 in response to demand for knowledge and skills in intellectual property (IP). It serves as a center of excellence in teaching, training and research in IP. Its programs cater to different target audiences - inventors and creators, business managers and IP professionals, policy makers and government officials of IP institutions, diplomats and representatives, students and teachers of intellectual property and the civil society.
WIPO-Ukraine Summer School on Intellectual Property
Odessa,Ukraine,July19to30, 2010
The World Intellectual Property Organization (WIPO) based in Geneva, Switzerland, will offer, for the second time, jointly with the State Department of Intellectual Property of Ukraine and Odessa National Academy of Law, a two-week Summer School on Intellectual Property (Summer School), from July19 to30, 2010.
The Summer School offers an invaluable education program in the whole area of intellectual property (IP).
The objective of the Summer School is to provide an opportunity for senior students and young professionals to acquire deeper knowledge of IP, and to gain an appreciation of IP as a tool for economic, social, cultural and technological development and the role WIPO plays in the global administration of IP.
This year Tatiana Krakhmalyova was invited by WIPO to present three lectures on IP:
The first Tatiana’s lecture was the “Promotion of Innovation:The Use of Patent Information”. Tatiana discussed with students of WIPO summer school how innovation takes place and how patent information can be used to drive or fuel that process:
- In the context of the presentation, “innovation” means any change be it incremental, emergent or radical and revolutionary changes in thinking, products, processes, or organizations
- From an IP perspective, “innovation” is developing a new idea and putting it into practice in a way that generates a value to society
During the second lecture – “International and Regional Patent Systems”
Tatiana provided students and young professionals with an overview of both international and regional patent systems as well as providing a brief synopsis of the development of patent law.
Ms Krakhmalyova empathized the benefits of International patent system in accordance with Patent Cooperation Treaty the overall trend in protecting IP has been the concept that as barriers to it are removed, more patents will be issued, since the cost – benefit equation will shift more to the benefit side as costs fall.
And at the forth day of studying, July 22, 2010 students had an opportunity to listen on more lecture of Tatiana Krakhmalyova – “International and Regional Trademark Systems”:
- With the increasing globalization of business the promotion and protection of brands has become a critical aspect of marketing strategy.
- A true measure of business maturity is the ability to have brand recognition across as many geographical zones as possible.
- Brand awareness is used to drive consumer demand and to enhance profitability by conveying the image that a certain brand is aligned with a specific consumer demographic.
We hope that these information presented by Tatiana were an opportunity to senior students and young professionals to acquire deeper knowledge of intellectual property including Patents, Trademarks and of the role and functions of WIPO. Also it was a chance to see the differences between different systems other the world. We could see that international system needs to strike a balance among the interests of varied jurisdictions and this results in both conflict and change. Thus the Madrid System for trademarks and PCT-system for patentsprovide the benefits of an efficient and cost effective centralized system that is particularly attractive to international IP owners.