William F. Bill Williams, Jr
WILLIAM F. “BILL” WILLIAMS, JR.
(404) 643-6875
NATIONAL MARKETING PROFESSIONAL
Marketing Strategy ¨ Branding ¨ Creative Development ¨ Marketing Automation ¨ Market Research
B2B & B2C Sales ¨ Contract Negotiations ¨ Project Management ¨ Public Relations ¨ Vendor Management
Budget Responsibility ¨ Media Planning and Buying ¨ Qualified Lead Generation
Dynamic, high-energy and multifaceted Senior Marketing Professional with extensive experience working with companies and organizations of varying sizes and in a variety of industries. Exceptional hands-on leadership and communications skills with demonstrated ability to build and supervise talented in-house staff and contract professionals. Maintains up-to-date understanding of leading-edge marketing technology in both B2B and B2C environments.
PROFESSIONAL EXPERIENCE:
USAN, Inc. Norcross, Georgia
(Direct B2B lead generation activities for contact center software and solutions)
National Marketing Programs Manager 2013 to Present
Direct the coordination and implementation of tactical, multi-channel marketing campaigns and internal projects. Responsible for developing an annual marketing plan and budget and executing the plan using internal and external resources. Oversee the day to day execution of Salesforce and Pardot marketing campaigns as defined by the annual plan. Provide marketing planning, project management and vendor oversight. Marketing activities range from online advertising, website/landing page content development and management, email campaigns, graphic design, printed and digital collateral (white papers, case studies, product sheets, brochures, RFP), corporate and product video production, direct mail, webinar, trade shows, SEO and SEM and social media marketing. Daily support and interaction with sales personnel, product development and operations team members.
à Successfully generated over 1500 qualified leads in the first three quarters of 2014 utilizing email, webinars and one trade show.
MOSAICA EDUCATION, INC. Atlanta, Georgia
(Directed B2C lead generation activities for online and on-site programs in 90+ schools in the U.S.)
National Marketing Director 2011 to 2013
Developed and implement marketing and sales strategies to provide superior critical thinking, project management, communication, and community relationship-building skills to play an effective role in driving the advancement of the company. Supervised a staff of 12 marketing managers with responsibility for planning, coordinating, budgeting, tracking and reporting on individual marketing initiatives. Promoted the awareness of brand identity, utilizing grassroots campaigns and effective and consistent marketing messages through marketing automation, direct mail, website, social media, Radio/TV, campaigns and trade show/local events.
à Guided marketing efforts, resulting in an increase in student population and a $2.8 million increase in gross revenue.
à Successfully directed the startup marketing efforts (Arizona, California and Colorado) for the Online division resulting in $3.8 million in sales for 2012
à Coordinated efforts of 40-50 domestic and international third-party vendors responsible for advertising, web solutions (SEO/web analytics), graphic design, print, billboard, and public relations.
à Coordinated with peers and senior leadership to create and manage traditional and innovative marketing strategies for current programs, as well as national and international expansion efforts.
à Coordinated development and implementation of customized CRM and marketing automation package; trained staff to optimize usage.
Please turn to page two . . .
William F. “Bill” Williams, Jr. A Résumé of Qualifications page two
SPROCKET SOCIAL MEDIA Atlanta, Georgia
(Provider of a variety of B2B and B2C marketing management and consulting services)
Marketing Consultant/Owner 2006 to 2011
Managed day-to-day operations, developing solutions for the sales and marketing needs of companies and organizations of varying sizes. Acquired repeat business and leads from former clients and agencies; sold and implemented marketing automation and best practices using SEM strategies. Led client-company management, business owners, product management, product marketing, and corporate marketing teams in the design, development, automation and promotion of measurable social media and traditional marketing solutions.
à Built business from inception to an active base of over 100 clients.
à Prepared clients for national trade shows by creating a strategic focus through market research, booth design, collateral creation, direct mail and social media coordination.
à Negotiated contracts for clients and with vendors; managed relationships with ad agencies and other outside vendors throughout the production process; supervised up to 18 contractors.
PRISMATECH, INC. Norcross, Georgia
(Printing and Marketing Services Company focusing on B2B and B2C clients nationally)
Director of Marketing & Marketing Operations/Partner 1995 to 2006
Built business from inception, creating printing services, marketing strategies and services for clients. Managed up to 14 employees with overall responsibility for digital marketing strategies and creative art direction for the trade, including print, direct mail, social media and web advertising. Directed Sales, Customer Service, Production, Operations and External Vendor relations.
à Grew business to $2.4 million in annual revenues.
à Marketed and sold business to investors in 2005. Continued to serve as marketing consultant (2005-2006).
AMERICAN RED CROSS – SOUTHERN REGION (Marketing Director) Atlanta, Georgia
Assistant Director of Donor Resources Development 1992 to 1995
EDUCATION/CERTIFICATIONS:
GEORGIA STATE UNIVERSITY Atlanta, Georgia
Bachelor of Business Administration 1987
Hewlett-Packard, Technical Training & Print Certifications (2003, 2004, 2005)
Marketing Skills: Lead Generation; Organizational Branding; Direct Marketing; Public Relations; Sales Support; Marketing Automation; Creative Art Direction; Creative and Product Briefs; Trade Show Management; Budget and P&L Responsibility; Fundraising; Graphic Design; Print and Digital Collateral Creation; Print Buying; Local/National Media Buying; Videography/Photography; Video Editor, Digital Signage; Data Research and Analysis; SEO; SEM; PPC; Email; Web Analytics; Web Site Design/Creation; Copywriting
Software: Web Content Management (Wordpress); Social Media Platform Management (Hootsuite, Hubspot); Marketing Automation (Constant Contact, Marketo, Pardot); Webinar (On24, GoToMeeting, ReadyTalk), Online demo (Lync, Camtasia); CRM (Salesforce, Sugar); SalesLoft; MS OneNote; MS Office; MS Project; Adobe Creative Suite CS6