Alternative headlines?
“Where design meets branding”
“G.A bridges the marketing-design divide”
G.A goes Brandscaping:[JA1]
Global design giantLeading design firm the G.A Group launchesunveils itsG.A Brand Design London branding division, offering brand design ‘from the experience out’integrating brand thinking into the design process
Award-winning international interior & architectural Global architectural and interior design firm thegroup, G.A Group , has today announced today it will bring its unique brand design offering to the UK the launch of its London branding division, G.A Brand Design London (GABD). The company’s stated objectiveAimingis to extendunlock G.A’s reputation and credibilityfoot-print in the luxury hospitality and private residential sectors by tapping into the firm’s 31 year track record and expertise., the new division will be based in the group’s global headquarters in Camden, London
Following the successful pilot of the branding divisionandin G.A’s Kuala Lumpur office in Asia, GABD London is a stand-alone company with its own P&L and dedicated staff. The division will “connect the dotsbridge the gap” on large-scale hospitality and residential projects between architectmaster-planning, concept architecture and interior design on the one hand, and ural space, experience,brand positioning, experience planning, communications visual branding and content on the other..
The new company, G.A Brand Design London, is will be led by London Managing Director , Kate Cox and Creative Director Igor Jocic. Both leaders have a strong track record in management positions in WPP Group companies previously.,integrating with G.A Design’s 100-strong UK team and the group’s office in Kuala Lumpur, Malaysia where the Brand Design division was first conceived and developed.The GABD London team sits in the heart of G.A’s 100-person strong global HQ in Camden, meaning they can seamlessly integrate into the diverse projects that run through the company.
G.A’s new Brand Design London Managing Director, Kate Cox, G.A Brand Design London MD commented:
“Our aim with G.A Brand Design is to offer the UK market, starting with the hospitality and luxury sectors, a freshnew approach to brand consultancydesign that weaves a strong narrative thread through the entire fabric of a businessbusiness – from its positioning and inception through to its customer experience, s, its content, its digital presence and even its bricks and mortar. A clear focus for this service is the hospitality and residential developer sectors, where the complexity and number of consultants are high and the focus on the “why” for the end consumer can be lost in the fog.”
The new proposition launches with ahas already secured a high-profile client in the shape of , American Express Centurion, already on the books. for whom G.A Brand Design GABD London is delivering bold luxury print and digital marketing communications for Amex’s most elite tier of card members in the UK brand design and strategystrategy for Amex’s highest value Centurion card members-holders via a series of bespoke communications and events, working in very close partnership with a dedicated and hands-on client team. – a project that Cox says reflects the G.A methodology:Cox says that this work reflects the company’s philosophy:
“As a brand solutions company born from a business that understands architectural, interior and architectural experiential design, we are unique in that we start with the ideal response of our audience and work backwards,” she comments.
“At G.A Brand Design, we do not design things, we designn the emotional reactions to the physical and virtual environments that we place in front of our consumers things. Our Amex Centurion And the Amex work demands a reaction through its artisanal quality, elegant structure and intelligent content. It resonates with an audience typically very hard to understand, let alone reach.”
G.A Brand Design was first conceived by the group’s Kuala Lumpur office and is born from a creativeis a natural extension of the G.A Group’s philosophy centred on ‘restlessboundless curiosity’; a term intended to reflect its unique and ambitiously creative approach. G.A uses data-inspired narratives to navigate and expand the horizons of brand communications.
“Effective design thinking is about resonance,” explains Global Brand Design Managing Director, Jonathan Aeberhard. “And resonance, in the sense of creating something that truly strikes a relevant emotional chord in the audience, can only be the natural conclusion of a process if it starts with listening and learning about our audience. Our aim is to deliver design solutions that fuse people, place, culture and context effortlessly within bold, extraordinary and often instant customer experiences. G.A has done this for decades via interior design for projects like W Taipei, W Shanghai, The Palace Tokyo and Corinthia London. Now with our branding practice we are able to extend that expertise into traditionalFrom print mediaandto digital media or content. The , our aim is still always that sense of unexpected relevance and harmony. Just as an environment can generate that tacit feeling of belonging, so too can brand communications.”
He adds that a major part of the value that clients see in the service is having a brand partner that can integrate their brand from inception of the project, working harmoniously with all consultants and sub-consultants across the digital-physical divide to help drive a consistent expression of the brand across all consumer touch-points.
Although G.A Brand Design Londonondon caters for the UK market, it intends to offer global solutions, supported by the group’s other offices & skills in Kuala Lumpur, Budapest and Shanghai. The group’s other divisions focus on architectural and interior design, with the business being responsible for some of the world’s most iconic interior spaces, including recent work at The Palace Hotel, Tokyo, Corinthia London and The Waldorf Astoria, Amserdam.
For more information about G.A Brand Design visit:
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[JA1]Not too sure about the term “brandscaping” – always makes me think of manscaping lol