GLOBAL BUSINESS AND TECHNOLOGY ASSOCIATION
MANAGEMENT AND TECHNOLOGY IN THE GLOBAL ECONOMY: NURTURING INNOVATIONS AND NATIONAL HERITAGE
AN INTERNATIONAL CONFERENCE
JUNE 27-JULY 1, 2006
MOSCOW, RUSSIA
CO-SPONSORED BY:
The PeterJ.TobinCollege of Business
St. John’s University, New York, U.S.A.
State University of Management and RussianAcademy of Sciences
Moscow, Russia
IBM East Europe/Asia Ltd., Moscow, Russia
The Faculty of Social Sciences & Faculty of Management Sciences
Tshwane University of Technology, Pretoria, South Africa
Polytechnic Institute of Leiria, Portugal
Monash University, Australia
Fu JenUniversity, Taipei, Taiwan
The RobinsSchool of Business
University of Richmond, Richmond, Virginia, U.S.A.
The aim of the conference is to provide a unique international forum to facilitate the exchange of cutting-edge information through multi-disciplinary presentations of current issues, challenges and developments in the area of business management education.
GLOBAL BUSINESS AND TECHNOLOGY ASSOCIATION
2006
INTERNATIONAL CONFERENCE
MANAGEMENT AND TECHNOLOGY IN THE GLOBAL ECONOMY:
NURTURING INNOVATIONS AND NATIONAL HERITAGE
Conference Chair:
Nejdet Delener, Ph.D.
Executive Editor, Journal of Global Business and Technology
Professor of Marketing and International Business
The Peter J. Tobin College of Business, St. John’s University, USA
WELCOME TO MOSCOW
I am pleased to extend a warm welcome to all participants of the 2006 International Conference of the Global Business and Technology Association (GBATA).
I would like to take this opportunity to express my appreciation to everyone who contributed his or her time, energy, and expertise to make this conference a success. It is truly an international conference in that we have participants from over forty countries and much of the research to be discussed has a global perspective. Each participant’s scholarly contribution is a valuable asset in helping the Association fulfill its mission of disseminating high quality global business research. Each conference has as its backbone the program committee. No conference could be successful without the diligent work of the Program Chairs, Program Co-Chairs and the Program Committee: the 2006 International Conference Program Committee was extremely efficient in performing its duties.
My deepest gratitude extends toPresident Antoly Porshnev, Rector A.M. Lyalin, Dr. Boris Milner, Dr. Nikolay Filinov, Dr. Mark Cwiek, Dr. Hilmi Elifoglu Dr. Ronald F. Farina, Dr. Leonora Fuxman, , , Dr. Scott Hoenig, Dr. Dana Lascu, Dr. Keun S. Lee, Dr. Frank P. Le Veness, Dr. Samir R. Moussalli, Dr. Nadja Vale de Carvalho, Dr. Pat Obi, Dr. Kathleen Park, Dr. George Priovolos, Dr. Guy Callender, Mr. Max Coulthard, Dr. Sonja Petrovic-Lazarevic, , Dr. Yelena Tsarenko, Prof. Beate Haltmeyer Dr. Juergen Muelbacher, Dr. T. Diana L.v.A Macedo-Soares, Dr. Anna Putnova, Dr. Susanna Rodrigues, Dr. Tatiana Burenina, Dr. Victor Efremov, Dr. Zinaida Rumyantseva, Dr. Valentina Smirnova, Dr. Leon de Wet Fourie, Dr. Johan D. Jager, and Dr. Wenchang Fang, Dr. Che-Jen Su, Dr. Chih-Chien Wang, Dr. Wann-Yih Wu, Dr. Engin Kucukkaya, and Dr. Shaukat Ali. Their professionalism and sincerity, among their many other traits made them invaluable members of GBATA’s leadership team.
I would also like to express my sincere appreciation to Dr. Leonora Fuxman and Dr. Charles Wankel, and Dr. Ivan Abel. Co-Editors of the Conference Proceedings, member of the Executive Planning Committee:, Dr. Hilmi Elifoglu, Dr. Sergey Rybkin, and Prof. Larry Wander, and graduate assistants Amish Dalvi, Tzu-Ching Chang, Monica Peborde. We also have a number of executives and deans participating in special sessions. We are pleased that they have taken this opportunity to interact and to share their expertise with other deans, academicians, and practitioners. Their involvement is one factor, which we feel, sets us apart from other conferences.
Furthermore, I would like to take the opportunity to thank State University of Management, Russia; IBM East Europe/Asia, Russia; Tshwane University of Technology, South Africa; The Peter J. Tobin College of Business, St. John’s University; and Fu Jen University, Taiwan for their generous support.
Each of the aforementioned individuals has made important contributions in helping the GBATA achieve its goal of excellence, and I would again like to thank everyone for being a part of the continuous progress of the GBATA.
I hope that you enjoy the Conference and your stay in beautiful Moscow.
Dr. Nejdet Delener
President & Conference Chair
MESSAGE FROM THE PROGRAM COMMITTEE
Dear Participants:
We would like to thank all of you for making this Conference a productive and enjoyable event. During this Conference you will hear presentations of many good papers, lively discussions, and together they will stimulate further works. Of course, the charm and grandeur of beautiful Moscow will make a good setting to accomplish your professional goals and at the same time provide a pleasant environment.
Over time our membership has increased but our mission has remained consistent: To help those that present their work with a rewarding experience in a cooperative and relaxed setting. We are proud to share with you the fact that our past conferences have made many professional and personal relationships possible, resulting in joint works and encouraging diverse activities of our members.
In all locations around the world where we have organized our conferences, we have received generous support from a variety of local sources. We feel honored to have been able to cement good relationships with the local academic and professional communities; these relationships have increases the quality of our Conference in numerous ways.
Special thanks to those who have served as session chairs and discussants. They have provided invaluable service, which is greatly appreciated.
Moscow Info \
//
The first mentioning of Moscow as a settlement in the annals of history dates back to 1147. This very year is, thus, considered to be the year of its foundation. Moscow’s founder is Yuri Vladimirovitch Dolgorukiy, Prince of Suzdal. His followers in forming Muscovy were the famed Princes and Czars Andrey Bogolubskiy, Ivan Kalita, Dmitry Donskoy, Ivan the 3rd, Boris Godunov, Mikhail Romanov and many others. After Peter the Great came to the throne cities and towns of the Russian state were assigned to provinces headed by governors. Until 1917 governors of Moscow faithfully served the city and the Russian state. Muscovites still remember names of many: Boyar Streshnev, Count Tchernishov, Prince Volkonskiy, Count Rostopchin, Prince Golitsin. All in all, there were more than 50 of them.
Since 1917 the functions of the local administration’s head were carried out by chairmen of executive committees of the Moscow Soviet of People’s Deputies. Lately these functions have been performed by mayors of Moscow. At present Moscow is one of the largest cities of the world. The exceptionally favorable location of Moscow gave it advantages over other cities of the emerging Russia. From the very beginning the territorial development of Moscow was determined by the need to have a reliable defense. There were constant threats of invasion by nomadic hordes from the South and East and by Lithuanian and Polish conquerors from the West. During that time such famous convent-fortresses as the Simonov, Spaso-Andronikov and Novo-Devichiy ones were built on approaches to Moscow. After the victory in the Kulikovskaya battle (1380) and the ’Ugra standing’ (1480) that put an end to the Tartar-Mongolian yoke the might of Muscovy started to quickly grow. In the 15th century by the size of its territory and population Moscow surpassed London, Prague and other largest cities of Europe. After the abolition of serfdom (1861) and in the course of developing capitalism in Russia rates of Moscow’ s growth increased and the city became the largest commercial and industrial center. By the end of the 19th century there were over twenty thousand commercial and industrial enterprises. Moscow’s industrial structure was dominated by textile, building, woodworking and food sectors. The period of the industrial upsurge was marked by vigorous advances of the foreign capital penetrating the Russian industry. Retaining its very important role in producing consumer goods for the country as a whole,Moscow became the powerful industrial center. No new industrial enterprises have been opened in the city during the period of democratic changes and this has had a positive effect on the local ecology. Many old enterprises now either curtail their production or move beyond city limits. At the same time new buildings (mainly, administrative, office and trade ones) keep cropping up. They are constructed by special design and architecturally are in harmony with the existing city structure.
For hundreds of years Moscow has been the center of the Russian national culture. The city possesses the most valuable historical and architectural monuments of world importance: the Kremlin, Novo-Devichiy Convent, Church of Pokrov in Fili, MoscowStateUniversity, Triumphal Arch, Memorial complex of Victory on the Poklonnaya Gora. The Temple of Christ, the Savior, on Kropotkinskaya embankment (it became Moscow’s Cathedral), the Kremlin’s Voskresenskiye Gates together with the Iverskaya Chapel and Temple of Icon of Kazan Mother of God on Red square were built anew. A great number of historic monuments are being reconstructed and restored. The process to preserve the historic heritage goes on and the Moscow government bodies act as its sponsors and active participants. A lot is done to make Muscovites and visitors feel comfortable in the streets of the capital city. Pedestrian zones are set up; new hotels, cafes and restaurants are opened. Moscow regularly hosts major festivals, Olympiads, sports competitions and various international contests. Moscow is famous for its museums and such exhibition halls as the TretyakovArtGallery, PushkinMuseum, Manege. Moscow is considered one of the most beautiful cities of the world, is it not so?
2006 PROGRAM COMMITTEE
Conference ChairProgram ChairProgram Chair
Dr. Nejdet DelenerDr. Boris MilnerDr. Nikolay Filinov
St. John’s University, USAInstitute of Economics, RussiaState University of Management, Russia
Program Co-Chairs
United States:Dr. Mark Cwiek
Central Michigan University, USA
Dr. Nadja Vale de Carvalho
Brazilink LLC
Dr. Hilmi Elifoglu
St. John’s University, USA
Dr. Ronald F. Farina
University of Denver, USA
Dr. Leonora Fuxman
St. John’s University, USA
Dr. Scott Hoenig
Monterey Institute of International Studies, USA
Dr. Dana Lascu
University of Richmond, USA
Dr. Keun S. Lee
Hofstra University, USA
Dr. Frank P. Le Veness
St. John’s University, USA
Dr. Samir R. Moussalli
Huntingdon College, USA
Dr. Pat Obi
Purdue University, USA
Dr. Kathleen Park
Massachusetts Institute of Technology, USA
Dr. George Priovolos
Iona College, USA
Dr. Charles Wankel
St. John’s University, USA
Australia:
Dr. Guy Callender
Curtin Business School, Australia
Dr. Max Coulthard
Monash University, Australia
Dr. Sonja Petrovic-Lazarevic
Monash University, Australia
Dr. Yelena Tsarenko
Monash University, Australia
Austria:
Prof. Beate Haltmeyer
ViennaUniversity of Economics and Business Administration, Austria
Dr. Juergen Muelbacher
ViennaUniversity of Economics and Business Administration, Austria / Brazil:
Dr. T. Diana L. v. A. de Macedo-Soares
Pontifical Catholic University of Rio de Janeiro, Brazil
CzechRepublic:
Dr. Anna Putnova
BrnoUniversity of Technology, Czech Republic
Portugal:
Dr. Susana Rodrigues
Polytechnic Institute of Leiria
Russia:
Dr. Tatiana Burenina
State University of Management, Moscow, Russia
Dr. Victor Efremov
State University of Management, Moscow, Russia
President Anatoly Porshnev
State University of Management, Moscow, Russia
Dr. Zinaida Rumyantseva
State University of Management, Moscow, Russia
Dr. Valentina Smirnova
State University of Management, Moscow, Russia
South Africa:
Dr. Leon de Wet Fourie
Tshawne University of Technology, Pretoria, South Africa
Dr. Johan de Jager
Tshawne University of Technology, Pretoria, South Africa
Taiwan:
Dr. Wenchang Fang
National Taipei University, Taiwan
Dr. Che-Jen Su
Fu Jen University, Taiwan
Dr. Chih-Chieng Wang
National Taipei University, Taiwan
Dr. Wann-Yih Wu
National Cheng Kung University, Taiwan
Turkey:
Dr. Engin Kucukkaya
Middle East Technical University, Turkey
United Kingdom:
Dr. Shaukat Ali
Wolverhampton Business School, UK
EXECUTIVE PLANNING COMMITTEE
Dr. Nejdet Delener
Dr. Ivan AbelDr. Sergey Rybkin
Dr. Hilmi ElifogluProf. Larry Wander
Dr. Ivan Abel………………. St. John’s University, USA
Dr. Guler Aras………………. Yildiz Technical University, Turkey
Dr. MariaAvdjieva………………. University of Auckland Business School, New Zealand
Dr. Guennady L. Azoev………………. State University of Management, Russia
Dr. JamesBarrese………………. St. John’s University, USA
Dr. Larry Boone………………. St. John’s University, USA
Dr. Tatiana A. Burenina………………. State University of Management, Russia
Dr. Bella Butler………………. CurtinUniversity of Technology,Australia
Dr. Guy Callender………………. CurtinUniversity of Technology,Australia
Dr. T.S. Chan………………. LingnanUniversity, Hong Kong
Dr. Namjae Chao………………. Hanyang University, Korea
Dr. Chiang-nan Chao………………. St. John’s University, USA
Dr. SandyChong………………. CurtinUniversity of Technology,Australia
Dr. Alexey D. Chudnovskiy………………. State University of Management, Russia
Prof Max Coulthard………………. Monash University, Australia
Dr. Mark Cwiek………………. Central Michigan University, USA
Dr. Seza Danisoglu Rhoades………………. Middle East Technical University, Turkey
Dr. Johan de Jager………………. Tshwane University of Technology, South Africa
Dr. Leon de Wet Fourie………………. Tshwane University of Technology, South Africa
Dr. NejdetDelener………………. St. John’s University, USA
Dr. Tee Ding Ding………………. Monash University, Malaysia
Mr T Drotsky………………. Tshwane University of Technology, South Africa
Dr. Marina R.Efimova………………. State University of Management, Russia
Dr. VictorS. Efremov………………. State University of Management, Russia
Dr. I.Hilmi Elifoglu………………. St. John’s University, USA
Dr. LeonidI.Evenko………………. State University of Management, Russia
Dr. Ronald Farina………………. University of Denver, USA
Dr. Nikolay B. Filinov………………. State University of Management, Russia
Dr. Sergey Filonovich………………. State University of Management, Russia
Dr. Leonora Fuxman………………. St. John’s University, USA
Dr. Sylwia Gornik-Tomaszewski………………. St. John’s University, USA
MrJan Grundling………………. Tshwane University of Technology, South Africa
Dr. NurayGuner………………. Middle East Technical University, Turkey
Dr. SamirGupta………………. Monash University, Australia
Dr. Emma Gutierrez de Mesa………………. Institute for Prospective Technological Studies, Spain
Dr. F. Herbst………………. University of Johannesburg, South Africa
Dr. Scott Hoenig………………. Monterey Institute of International Studies, USA
Dr. Chaman Jain………………. St. John’s University, USA
Dr. Larissa N.Konovalova………………. State University of Management, Russia
Dr. ZlatkoJ.Kovacic………………. The Open Polytechnic of New Zealand, New Zealand
Dr. Engin Kucukkaya………………. Middle East Technical University, Turkey
Dr. KeunS.Lee………………. Hofstra University, USA
Dr. VictorLu………………. St. John’s University, USA
Dr. T.Diana Macedo-Soares………………. Pontifical Catholic University of Rio de Janeiro, Brazil
Prof. John Manna………………. St. John’s University, USA
Dr. Larry Mauer………………. St. John’s University, USA
Dr. Felix Mavondo………………. Monash University, Australia
Dr. Boris Z.Milner………………. Russian Academy of Sciences, Russia
Dr. Hafiz R. Mirza………………. Bradford University, UK
Dr. SamirR.Moussalli………………. Huntingdon College, USA
Dr. Riza Mulyanegara………………. Monash University, Australia
Dr. SergeyP. Myasoedov………………. State University of Management, Russia
Dr. T. Nishikawa………………. St. John’s University, USA
Dr. Pat Obi………………. PurdueUniversityCalumet, USA
Dr. Kathleen Park………………. Massachusetts Institute of Technology, USA
Dr. Sonja Petrovic-Lazarevic………………. Monash University, Australia
Dr. JJ Prinsloo………………. Tshwane University of Technology, South Africa
Dr. GeorgePriovolos………………. Iona College, USA
Dr. Gary Richards………………. Nelson Mandela Metropolitan University, South Africa
Dr. Zinaida P.Rumiantseva………………. State University of Management, Russia
Dr. B. Rust………………. Cape Peninsula University of Technology, South Africa
Dr. Anna Lisa Sacca………………. St. John’s University, USA
Dr. Leon Schiffman………………. St. John’s University, USA
Prof. PeterScholem………………. Monash University, Australia
Dr. Nicos Scordis………………. St. John’s University, USA
Dr. RomilK.Shchenin………………. State University of Management, Russia
Dr. AnupK. Singh………………. NirmaUniversity of ScienceTechnology, India
Dr. Valentina G. Smirnova………………. State University of Management, Russia
Dr. Alexander V. Statkus………………. State University of Management, Russia
Dr. David Stewart………………. Monash University, Australia
Ms L. Steynberg………………. Tshwane University of Technology, South Africa
Dr.Che-Jen Su………………. Fu Jen University, Taiwan
Dr. Mark Tait………………. Nelson Mandela Metropolitan University, South Africa
Dr. James Thompson………………. St. John’s University, USA
Dr. Yelena Tsarenko………………. Monash University, Australia
Dr. A. Farough Vakil………………. St. John’s University, USA
Prof. Larry Wander………………. St. John’s University, USA
Dr. Kuo-Ching Wang………………. National Chiayi University, Taiwan
Dr. KevinJ.Wilkinson………………. MasseyUniversity at Wellington, New Zealand
Dr. P.K. Yadav………………. NirmaUniversity of ScienceTechnology, India
Dr. Shahid Yamin………………. SwinburneUniversity of Technology, Australia
Dr. OliverH.M.Yau………………. CityUniversity of Hong Kong, Hong Kong
Dr. DmitryN. Zemliakov………………. State University of Management, Russia
Your Program Committee
Is pleased to present your
Conference schedule for the 2006
International Conference
Of the
Global Business and Technology Association
Enjoy It!!!
SCHEDULE OF SPECIAL EVENTS
TUESDAY, JUNE 27, 2006
13:00 – 18:00Registration
19:30 – 21:00Welcoming Reception -
Courtesy ofTshwane University of Technology, South Africa
WEDNESDAY, JUNE 28, 2006
8:30-17:00Registration
8:30-10:00Plenary Session 1
10:00-10:30Coffee Break-Courtesy of Fu Jen University, Taiwan
10:30-12:00Concurrent Sessions
12:00-13:15Lunch-Courtesy of TobinCollege of Business, St. John’s University, USA
13:30-15:00Concurrent Sessions
15:00-15:30Coffee Break-Courtesy of GBATA
15:30-17:00Concurrent Sessions
THURSDAY, JUNE 29, 2006 (at SUM)
8:30-17:00Registration
8:30-10:00Plenary Session II
10:00-10:30Coffee Break-Courtesy, StateUniversity of Management (SUM), Russia
10:30-12:00Concurrent Sessions
12:00-13:15Lunch
13:30-15:00Concurrent Sessions
15:00-15:30Coffee Break-Courtesy of State University of Management, Russia
15:30-17:00Concurrent Sessions
19:00-22:00Dinner -Courtesy of State University of Management, Russia
FRIDAY, JUNE 30, 2006
8:30-17:00Registration
8:30-10:00Concurrent Sessions
10:00-10:30Coffee Break-Courtesy of GBATA
10:30-12:30Concurrent Sessions
12:30-13:30Lunch (on your own)
13:30-15:00Concurrent Sessions
15:00-15:30Coffee Break-Courtesy of IBM East Europe/Asia Ltd.
15:30-17:00Concurrent Sessions
19:00-22:00Banquet – Courtesy of GBATA
SATURDAY, JULY 1, 2006
8:30-12:00Registration
8:30-10:00Concurrent Sessions
10:00-10:30Coffee Break-
Courtesy ofTshwane University of Technology, South Africa
10:30-12:00Concurrent Sessions
- Thank you for participating in the 2006 International Conference of the Global Business and Technology Association.
- We hope that your enjoyed the Conference in Moscow
- Have a safe trip home and we would like to see you at the next Conference in Taipei, Taiwan.
THANK YOU
GBATA 2006 Schedule of Sessions
Moscow, Russia
Time / Room / WednesdayJune 28 / Time / Thursday
June 29 / Friday
June 30 / Saturday
July 1 / Time
Session / Page / Session / Page / Session / Page / Session / Page
8:30
to
10:00 / A
B
C
D
E
F / PL1 / 1 / 9:15
to
10:15 / PL2 / 17 / THM1
GES1
CSE4 / 42
43
44 / IS2
KM1 / 54
55 / 8:30
to
10:00
10:30
to
12:00 / A
B
C
D
E
F / MK4
MGE1
CC1
ACC2
FIN1 / 2
3
4
5
6 / 10:45
to
12:15 / MK2
MGE3
BB1
ACC1
ECO1
SLR2 / 18
19
20
21
22
23 / EDIT
MK6
SLR3 / 45
46
47 / MK9
IT1 / 56
57 / 10:30
to
12:00
Lunch / Lunch / Lunch on your own
13:30
to
15:00 / A
B
C
D
E
F / MK7
MGE2
BED3
ECO3
GES2 / 7
8
9
10
11 / 13:30
to
15:00 / MK3
MGE4
CC2
CSE2
FIN2
SLR1 / 24
25
26
27
28
29 / MK1
BED1
TN2 / 48
49
50 / 13:30
to
15:00
15:30
to
17:00 / A
B
C
D
E
F / MK8
MGE8
CSE1
EC1
MGE7 / 12
13
14
15
16 / 15:15
to
16:45 / MK5
MGE5
BED2
ECO2
IS1
TN1 / 30
31
32
33
34
35 / CSE3
FIN3
H2 / 51
52
53 / 15:30
to
17:00
A
B
C
D
E
F / 16:50
To
18:20 / CBE1
MGE6
ECO4
FIN4
IT2
H1 / 36
37
38
39
40
41
19:00 / Dinner at SUM / Gala Dinner
Legend: ACC=Accounting, BB=Banking, BED=Bus. Education, CBE=Comparative Business Ethics, CC=Corporate Culture, CSE=Case, EC=E-commerce, ECO=Economics, EDIT= Meet Editors, FIN=Finance, GES=Govern. for Eco. & Soc. Dev., H=Health Care, IS=Interdisciplinary Studies, IT=Info. Technology, KM=Knowledge Management, MGE=Management, MK=Marketing, PL=Plenary Session, SLR=Social Legal & Regulatory Issues, TN=Technology & Networks, THM=Tourism & Hospitality Management