Weekly Review Quiz As of 2010-02-18

Weekly Review Quiz as of 2010-06-10
Marketing

Mattel's New Playbook: Toy First, Empire Later
by Ann Zimmerman
06/03/2010
http://online.wsj.com/article/SB10001424052748704515704575282682475749528.html

1. What characters has Mattel created as part of an ambitious strategy to create a new toy craze from scratch?

a) Hollywood Barbie
b) Friendsters
* c) Monster High toys
d) Zoomers
e) Fiesta friends

Snap, Crackle, Slap: FTC Forbids Rice Krispies' Claim
by Susan Carey
06/04/2010
http://online.wsj.com/article/SB10001424052748703340904575284701223216466.html

2. What claim did Kellogg Co. make about Rice Krispies that has been forbidden by the FTC?

a) Rice Krispies has heart benefits
b) Rice Krispies is all natural
c) Rice Krispies is organic
* d) Rice Krispies bolsters immunity
e) Rice Krispies is part of a nutrious breakfast

GM to Rejoin Its Rivals With Super Bowl Ads
by Suzanne Vranica
06/07/2010
http://online.wsj.com/article/SB10001424052748704726104575290470563933994.html

3. Which brand will be appearing in next year's Super Bowl ads after a two-year hiatus?

a) Microsoft
b) P&G
* c) GM
d) Budweiser
e) eBay

Drug Makers Provide View of Sampling Practices
by Jared A. Favole
06/05/2010
http://online.wsj.com/article/SB10001424052748704764404575286423798063474.html

4. According to documents submitted to Congress by drug companies, how many drug samples did Pfizer Inc. give out in 2007?

a) 1.1 million
b) 5.2 million
c) 21 million
d) 52 million
* e) 101 million

Chrysler Ads Aim to Rebuild Image
by Jeff Bennett
06/09/2010
http://online.wsj.com/article/SB10001424052748704256604575294882706222508.html

5. What new vehicle is Chrysler promoting in its national advertising campaign?

* a) Jeep Grand Cherokee
b) Chrysler 300
c) Dodge Caravan
d) Ram trucks
e) Jeep Wrangler