Weekly Review Quiz as of 2008-06-19
Marketing
Sony Series Will Start on Web, Go to DVD
by Sarah McBride
06/16/2008
http://online.wsj.com/article/SB121357528674575987.html
1. What is the name of the show that Sony will soon launch on the Web?
a) Starsky & Hutch
b) Bones
* c) Angel of Death
d) Sister Sledge
e) Lost
As Microsoft Walks Away, Yahoo Strikes Google Ad Pact
by Matthew Karnitschnig and Jessica E. Vascellaro
06/13/2008
http://online.wsj.com/article/SB121335688326971393.html
2. After Microsoft walked away from its bid to purchase Yahoo, with whom did Yahoo recently pursue an advertising deal?
a) Disney
b) News Corp
c) Time Warner
* d) Google
e) Facebook
3. What are the basic terms of the deal between Yahoo and its new advertising partner?
a) Yahoo will sell ads for its partner
b) Yahoo's ads will include its partner's logo
c) Yahoo will pay its partner $1 for every ad exposure
* d) Yahoo will display some ads sold by its rival alongside its own advertising
e) Yahoo will divest itself of any advertising in exchange for $800 million
InBev Uncorks Anheuser Takeover Bid
by David Kesmodel and Matthew Karnitschnig
06/12/2008
http://online.wsj.com/article/SB121327692130267713.html
4. What company recently launched an unsolicited bid to acquire Anheuser-Busch?
* a) InBev NV
b) Molson Coors
c) Jim Beam
d) Coca-Cola, Inc.
e) SABMiller PLC
5. Which of the following is NOT one of the forces impacting the beer industry today?
a) Increasing consolidation in the global beer industry
b) Stiff competition from small-batch "craft" beers
c) Inroads from the wine and spirits industries
d) Slow growth in mature markets like the U.S. and rapid growth in emerging markets like China
* e) All of the above are forces currently facing the beer industry.